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Howard S chultz. A Transformational Leader By: Liz Levin. IDEALIZED INFLUENCE. Howard Schultz influences others to get involved in his organization through: Localized volunteer initiatives and work
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Howard Schultz A Transformational Leader By: Liz Levin
IDEALIZED INFLUENCE • Howard Schultz influences others to get involved in his organization through: • Localized volunteer initiatives and work • Contributing capitol to numerous nonprofit organizations that Starbucks is affiliated with • Followers who are Starbucks employees (partners) want to emulate the philanthropic deeds of Schultz because they touch so many lives around the world. In this sense, he is a role model for his company and loyal customers.
INSPIRATIONAL MOTIVATION • Howard Schultz communicates high expectations to Starbucks partners by promoting a shared vision and rallying for team spirit. • During an interview, Schultz said: “I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It's seizing the day and accepting responsibility for your future. It's seeing what other people don't see And pursuing that vision.” • Schultz also motivates Starbucks partners to provide world-class service by offering competitive wages, benefits to part-time employees including: medical, dental, vision, 401k, and ‘Bean Stock’ at an employee rate.
INTELLECTUAL STIMULATION • By fostering a sense of creativity and innovation, Howard Schultz has led Starbucks to be the top specialty coffee company in the world. • As part of continuous training, Starbucks partners are required to take part in taste tests of food and beverage offerings, and are afforded the opportunity to learn about the process of coffee roasting and where the products originate from. Schultz even takes it to the next level by offering baristas the ability to become certified coffee masters, who are distinguished by wearing a black instead of green apron.
INDIVIDUALIZED CONSIDERATION • Howard Schultz has been about pleasing Starbucks partners since the birth of the company by offering unique and comprehensive benefits plans. Furthermore, he provides support to his company by conducting site visits and interacting with a (small) portion of the over 175,000 partners. • He acts as a coach by pleasing his partners, so that then they will please the guests. (service profit chain)