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Howard Schultz

Howard Schultz. Group 6 Chris Matos Maria Chernyakova Shu Ching ( Ada ) Chang Ashwin Sonavane Rahul Yadav Sunil Shukla. Background. He is born in July, 19, 1953 Brooklyn , NY First generation student 1979 Swedish Coffee Maker Manufactory Hammarplast 1981 Italy Trip

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Howard Schultz

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  1. Howard Schultz Group 6 Chris Matos Maria Chernyakova ShuChing (Ada) Chang AshwinSonavane RahulYadav Sunil Shukla

  2. Background • He is born in July, 19, 1953 Brooklyn , NY • First generation student • 1979 Swedish Coffee Maker Manufactory Hammarplast • 1981 Italy Trip • 1982 Director of Marketing and Operations for Starbucks • 1985 Own coffee bar “Il Giornale” • 1987 Purchased Starbucks for 3.8 million • Renamed “Il Giornale” to Starbucks Corporation

  3. Traits 4 Principles of Success • Don’t be threatened by people smarter than you • Compromise Anything but your Core Values • Seek to renew yourself even when you are hitting Home Runs • Everything Matters Generosity was taught by his Father

  4. Starbucks Today • Stores 20366 worldwide ( 61 countries) Updated Nov. 16, 2012 • Employees 149000 Worldwide • #54 World’s Most Powerful Brands Forbes

  5. What Makes it Unique • Legendary and Exceptional Service • Customer Oriented • 62 Types Coffee Beans • Brand Recognition Low Employee Turnover Rate • Offer stock options to employees

  6. Vision “I wanted to be in charge of my own destiny, It may be a weakness in me: I’m always wondering what I’ll do next. Enough is never enough.” “I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. “ His biggest vision was to be believe in his own passion. “Great companies recognize who they are and who they are not, But they must have the courage to examine transformational opportunities”. His vision was always to take a small operation and turn it into bigger operation. “Sharing success and celebrate your mistakes.”

  7. Success Story • # 354 Richest Person in U.S.A Forbes • First Company in North America provide Health Insurance • Retrain 11,000 Store Managers – 2008 • Launched VIA Instant Coffee-2009

  8. Thank You for Your Attention ? ? ?

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