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Peter Piper Picked a Peck of Pickled Peppers

Peter Piper Picked a Peck of Pickled Peppers. Untwisting Public Affairs/Relations Maurice Clemmons Assistant Director, Community Resources Shepeard Community Blood Center Augusta, Georgia. What Pickles we packed. Preparing Press Kits Approaching Various Media Venues

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Peter Piper Picked a Peck of Pickled Peppers

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  1. Peter Piper Picked a Peck of Pickled Peppers

    Untwisting Public Affairs/Relations Maurice Clemmons Assistant Director, Community Resources Shepeard Community Blood Center Augusta, Georgia
  2. What Pickles we packed Preparing Press Kits Approaching Various Media Venues Building & Nurturing Media Relationships Crafting Effective Messages & Press Releases Delivering an Effective Media Interview
  3. Preparing Press Kits…that will actually be read!
  4. Not Your 1990’s Press Kit 80Lb or greater Cover weight for the folder & a color that complements your centers colors Select a lighter weight textured finish over a gloss if cost is an issue Emboss or Print your logo on the cover If Budget is a concern: Opt for a logo item with raffia or draw cord around the folder rather than a sticker Ensure there are card slits for your business card Basics to include Left side pocket: Paragraph history of your Blood Center List of Hospitals you serve Bullet Point fact Sheet: ONE page Top 10 Reasons to donate Blood(from ABC’s 56 Blood Facts; how many units your blood center needs daily to help patients in your area; your center locations & hours of operations Right side pocket: One page fact sheet (bullet point format) of the history of the event they are covering be sure to include numbers or percentages and years. Reporters thrive on stats! One page of high resolution color or b&w pictures of historical representation of event WITH dated bylines & refer3ence location on enclosed cd/DVD , flash drive or on your web site. This is the Wow factor. Insert the customized cd/DVD with the reporters picture on the label right up front in the right side pocket. An inviation to attend the next 3 center events, include dates, times & locations
  5. The Customized WOW Create a template of a CD/DVD sticker that can be quickly customized with the reporters name and picture (if available on line) INSERT A SAMPLE “Information for Kimberly Campbell, WJBF, ABC Reporter” On the cd/DVD have electronically, all the information y9ou provided in hard copy form, on the laft hand side of your Press Kit; ABC’s 56 Blood Facts; Links sources for additional information about blood products and use (ADRP.org;Americasbloodcenters.org;aabb.org;your web site;etc);the pictures with bylines and names from the hard copy enclosed; why 1 donation helps save 3 lives; points of contact; and a few heart felt recipient stories/donor stories.
  6. Welcome to the E-Kit! HELP LINDA PETERSEN YOU WANNA CRAFT THIS ONE?
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