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Programs & Membership. Membership. There is an inexplicable tie between programs and membership People want to be involved with positive causes People want to be involved with known causes People want to know their time is respected and valued. Why do we lose members?.
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Membership • There is an inexplicable tie between programs and membership • People want to be involved with positive causes • People want to be involved with known causes • People want to know their time is respected and valued
Why do we lose members? • No discernible programs • The club is defined by one single program that isn’t appealing to all • Too many programs • Programs not relevant to the community • Meetings are not enjoyable • Yes – meetings are a club program!
To add new members • Take a look at your programs • Do they invite a diverse population to participate? • Do they rely too heavily on fund raising? • Are they labor intensive? • Is there a mix of adult and children’s activities?
To add new members • Take a look at your meeting • Do outsiders feel welcome? • Is it dominated by personality or potential? • Is there meaningful conversation or networking time? • Is there a program to help your members learn and grow as involved citizens? • Is it fun?
Why add new members?Growth = Service • New ideas • More projects • Better programs • More money • More friends • More resources for getting things done • More fellowship • New leaders • Club achievement • Increased sense of pride • Provide more service to more kids
PEPER- A strategy for growth • Participate • Enjoy • Promote • Enlist • Retain Club maintenance reminder Complete the CRA
International Programs • Our brand is enhanced when our Optimist Clubs participate in the same programs • Flagship Ideas • Childhood Cancer Campaign • The Optimist (formerly OIJGC) Optimist International Golf Championships • JOOI – Junior Optimist Octagon International • Presentation from Gay Enyeart, Past Governor and JOOI Chair for 2008-2009
International Programs • Scholarship Programs have been funded by Optimist International Foundations • Optimist Essay Contest • Optimist Oratorical Contest • Communications Contest for the Deaf and Hard of Hearing
International Programs • Publications and promotions are funded by the Optimist International Foundations • Respect for Law • Youth Appreciation • Safety Awareness • Tri-Star Sports
Using resources wisely • Optimist International has selected these programs because they have a universal appeal and speak to the purposes of Optimist Clubs • Doesn’t it make sense to use the tools that Optimist International gives us?
Activity • What program does your club struggle with? • Discuss ways to make the current program contemporary and appealing to the students in your community • How can you share these ideas with the clubs in your zone?
Telling your Optimist Club Story • No one knows what your club is doing until you tell them about it • You have an unique opportunity as club president to help spread the word • After all, we’ve already learned that communication is the key to success
Optimist Club Promotion • Let’s use a few examples from our introductions • Brainstorm the best way to get the word out in your community about these great projects
Great resource! • Visit www.newoptimistclub.com and click on the “Tell Your Story” link to get great ideas for: • Writing press releases • Choosing a spokesperson • Networking • Writing newsletters • Starting a blog • The Elevator Speech • Communicating with others
Break Membership Recruitment & Retention Ed Murphy
The Greatest Program Ever • New Club Building • Lets you share why you are an Optimist with a whole new group of people.
New Club Building Forming a new club in a new community is one of the most rewarding community service projects that you will ever perform • You’ll revisit the reasons that you participate in your club and build your enthusiasm along the way.
Why form new clubs? • To meet the needs of growing communities • To provide service • Reach more kids • Betterment of community • New enthusiasm in area • New friends • Fellowship • Business Contacts • Build the roster of your own club • Awards • Brand recognition Benefit to new club area Benefit to existing club
Who should be involved? • The member that wants to do just a little bit more • The lieutenant governor of the zone where the club is being formed • The District New Club Building Chair • The Governor
Are you motivated? • Get help • Optimist International Web Site • newoptimistclub.com Web site • Past governors • Past new club building chairs • Former new club builders • Attend a new club building workshop • Follow the directions
Goals • Setting goals is important for personal accomplishment. • Goals should SMART • Strategic • Measurable • Attainable • Realistic • Timely
Expectations • Our Awards program reflect worthwhile goals. • Let’s take a look at what Peter hopes we will accomplish
District Goals for 2008-09 • 10 new clubs between June 1, 2008 and Sept. 30, 2009 • At least 6 of those clubs between Oct. 1, 2008 and Sept. 30, 2009 • Total membership growth of 5% (net 100 new members)
Honor Club Requirements • Membership: Net increase of 5 members; (net increase 1 new member for clubs with >75 members). • Finances: All District and international dues paid by September 30, 2009.
Honor Club (Cont’d) • Service Projects: A minimum of 3 service projects completed AND at least one CPA entry (Community Service or Fundraising). • Club Reports: Officer-Elect Report by 20 May, 2009 AND President’s Pride Report by 30 September, 2009. • Attendance: Club President or designate attends 50% of District Meetings.
Distinguished Club Requirements • Alternate A – New Club Building Sponsor or co-sponsor a new Optimist club with a minimum of 25 fully paid Charter Members AND Complete the New Club follow-up program.
Distinguished Club (Cont’d) • Alternate B – MembershipClub of 25 or more members on Oct 1: NET increase of 25 by Sept. 30 ORClub of <25 members: net increase at least 15 members with at least 25 members enrolled in the club on Sept. 30.
Distinguished Club (Cont’d) • Alternate C – JOOI Club Sponsorship + MembershipPart 1: Sponsor a new Junior Optimist, Alpha or Octagon club with 15 members; complete follow-up program by Nov. 30, 2009 Part 2 The Sponsor club shows a net increase of 15 members by Sept. 30
Distinguished Lt. Governor Requirements • Attend at least 3 District Executive Meetings (attendance at a 2nd Quarter Regional Meeting counts). • Complete the Annual Club Planning Conference Report for EVERY club in the Zone. • Zone shows a net membership increase of 5%.
Distinguished Lt. Governor (Cont’d) • One new club in zone OR 100% Clubs in zone attain Honor Club. • Hold at least 3 Zone Meetings and SUBMIT reports to District Secretary-Treasurer.
Goals Activity • Write down some goals for determining a direction for your year as Club President. • Think about: • How many members will your club add? • How many service projects will your club perform? • How much money will your club raise? • Then ask yourself: • How will we do it? TIP: SETTLE FOR NOTHING LESS THAN HONOR CLUB
Resources • Optimist Leaders Online http://www.optimistleaders.org/default.cfm?vp=sitemap.htm#leadership • Optimists Serve their Community http://newoptimistclub.com • Optimist International http://www.optimist.org • PNW District http://www.pnwdistrict.org • PNW District Blog http://www.pnwdistrictoptimist.blogspot.com
Information about this presentation Linda Jackson 208.861.2310 lindaj@qwest.net linda@newoptimistclub.com