British Journal of Surgery Website

1. British Journal of Surgery Website

2. Walkthrough of key pages • The development process • Marketing Activities • Key project milestones

3. http://webservices.blackwellpublishing.com/bjs/demonstration/http://webservices.blackwellpublishing.com/bjs/demonstration/

4. Main homepage Site search. Results will be grouped by section Login and register options appear on all pages Key features always accessible via top navigation Feature box will be used to highlight key areas of the site or advertise specific content Links to info. about the journal, Editorial board, author instructions etc. Main content area features: Latest content; Latest Views; Featured Article Links to newsletter sign up, TOC alerts, meetings Advertising area. 1 slot always reserved for paid advertising if available Graphical links to affiliated societies (also in top navigation)

5. Clinical Library Graphical banner tells the user which section they are in Search clinical library only Content grouped by type Page intro. text Browse list of terms (new taxonomy). Content will include title, author, description and link to associated article

6. Scientific Surgery Specific search for Scientific Surgery includes option to refine by date range Breadcrumb appears at all times Browse will show number of hits for each term Link to full text and Print options

7. Book Reviews Display of covers for featured reviews (scroll through) Reviews grouped by top level taxonomy Review and star rating Users can submit their own reviews and ratings and suggest titles for review

8. Your Views Formerly the Correspondence section Registered users can comment on any article All correspondence is moderated

9. Affiliated Societies Main menu item Landing page displays logos and text for all societies with further links as requested

10. The development process • Initial requirements converted to detailed “user stories” and wireframes • Development and QA of individual stories and release for user testing and sign-off • Daily project meetings during development • Final signoff of test site • Content migration/population • Go Live

11. Marketing Activities • Activities scheduled to coincide with the website launch, aimed at driving traffic and encouraging new registrants on the site include: • E-mail campaigns to: • Current BJS.co.uk enewsletter registrants (1,000) • Additional conference delegates who registered to receive BJS updates (150) • Contacts with a registered interest in surgery from the Wiley-Blackwell internal database (14,750) • Affiliated society members – TBC • Purchased lists of contacts from Thomson Reuters – if necessary • Banner adverts on the BJS and surgery subject pages on Wiley Online Library • Print advert to appear within BJS and other surgery journals published by Wiley-Blackwell* • Demo as part of the BJS Symposium at ASGBI 2011 • New registrants will receive: • 3 months free access to BJS content, via the website • Opportunity to enter a free prize draw to win one of three iPads, upon completion of a survey • Regular promotion throughout 2011: • BJS e-mails • Surgery enewsletters • Conference displays *approval will need to be obtained from the journal editors and, if appropriate, the owning society

12. Key Milestones Task Date 11 Oct - 2 November 5 Oct – 1 Dec 1 Dec – 13 Dec 15 Dec • Complete development “stories” and Wireframes • Development Life Cycle • Content population • Go live