1 / 11

A Guaranteed Program to Accelerate New Sales & Profits

A Guaranteed Program to Accelerate New Sales & Profits. Technicians’ Frustration: “No one stocks YOUR new products…” Distributors’ Frustration: “You come out with so much – we can’t afford the investment, inventory risk, space and time to add it all .” Experience >20% Sales Growth Annually

zytka
Download Presentation

A Guaranteed Program to Accelerate New Sales & Profits

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A Guaranteed Program to Accelerate New Sales & Profits

  2. Technicians’ Frustration: “No one stocks YOUR new products…” Distributors’ Frustration: “You come out with so much – we can’t afford the investment, inventory risk, space and time to add it all .” • Experience >20% Sales Growth Annually • Become the First Call on Formerly “Dealer Only” Parts

  3. Stock Formerly “Dealer Only” Parts & Line Update SKUs Every Month • Each Month, New “AA” Thru “D” SKUs Are Shipped to Your DC Location(s) the Day the Part is Available from Dorman • Provides Same or Next Day Availability to Your Customers

  4. What’s Significant About Formerly “Dealer Only” Parts? • Technicians are already buying them from the Dealer • Provide a solution to the Technician • Don’t like buying from the Dealer (their competitor!) • Everyone enjoys talking about NEW

  5. Promote Your Stocking Commitment to Your Customers • Distribute to Stores & Commercial Accounts • Identify your business as the destination for Formerly “Dealer Only” Parts

  6. New Product Announcements Create Awareness & Pull Thru Sales • Monthly Emails Sent to Your Customers From You • Gives You Something New to Talk About Every Month

  7. Monthly E-Mail Process • Email Sent to You From HQs • Notification that New Products are In Stock • Email Sent to Your Customers • Product you learned about 30 days ago

  8. Training Website Helps You Prepare for Your Next Sales Call • Learn the Features & Benefits of Newly Released Parts • Print New Product Announcements • View Service Dealer Guides • View Installation Videos View Training Site

  9. Prepare for Your Next Sales Call Look for These Symbols Highlighting Parts with “Stories • Dorman Engineered • Reduce Repair Cost – Replace Just the Failed Part • Replacements for RUST Prone Parts • Diesel • Complete Kits-Includes Everything Needed for Installation

  10. What’s in it for me? • Move Up the Call List & Build Customer Loyalty • Get the Category Sale by Saying “Yes”to the Ancillary Part • Earn New Accounts or Add Key Lines With “Good” Accounts

  11. Thank You! Questions?

More Related