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Reaching your audience

LibGuides Part 2: Author and User Practices. Reaching your audience. Gaby Castro Gessner Adam Chandler Wendy Wilcox CUL Career Development Week April 2, 2014. LibGuides Part 1 Summary. Springshare log server data Nov 2011 – Feb 2012 Logs system filtering IP address

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Reaching your audience

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  1. LibGuides Part 2: Author and User Practices Reaching your audience Gaby Castro Gessner Adam Chandler Wendy Wilcox CUL Career Development Week April 2, 2014

  2. LibGuides Part 1 Summary • Springshare log server data • Nov 2011 – Feb 2012 • Logs system filtering • IP address • Time stamp • Referrals • User search terms • 637 LibGuides

  3. LibGuides Part 1 Summary This paper: Reaching our Cornell audience

  4. Our Data - Cornell affiliated use 11 author interviews 20 LibGuides PRODUCERS: CONSUMERS: Information User Search Terms only CU affiliate use

  5. Research Questions • Where and how are we trying to meet our users? • Where and how are our users encountering us?

  6. Framework mental models • Library-centric • Student-centric

  7. Cornell University LibGuide Producers

  8. Background: 20 LibGuides • Various disciplines • Undergrad & Grad • Function: • Course guides • Subject guides • Skill Guides

  9. Questions to Authors • What is the purpose of a library guide? • Where is the most important content located? • Where is your libguide promoted (linked from)? • How do you think users use your libguide?

  10. Authors:purpose of library guides?

  11. Authors: location of most important content? • All the content is important • Depends on faculty preferences for course instruction • Depends on user needs • Rank in order of importance preferable • Tab 2 – most frequently cited

  12. Home tab: key content location High Use LibGuide n= 1231 total page views

  13. Authors: Libguides linked from where (promotion)? TOP 3: Unit Library home page (n=14) CUL LibGuides page (n=12) Blackboard (n=6)

  14. Source of Links OTHR OTHR ? UNIT UNIT UNIT CUL LG CUL LG CUL LG BB BB BB

  15. Authors: how do you think users used your LibGuide?

  16. Cornell University LibGuide Consumers

  17. Users Data • Referrals from search engines • User search terms unmediated

  18. Users:Referrals from 85% 5% 7%

  19. Users: 1325 Search terms in 9 categories • Course name and/or course number • Libguides or library guides • E-resources / databases • Library staff name • Person name • Library • Cornell • Subject • Unclear

  20. Users:Categories & search terms Course # / Name LibGuides E-Resources / databases Unclear ENGRC 3500 STS 1126 cornell English 2060 Cornell English Writing and Sexual politics Libguidescornell Guides library cornellcheme 4620 Cornell historical guides Library guides cornell Scifindercornell Cornell library ebook Springerlinkcornell sign in Cornell books 24x7 01 Senders Labyrinthine casa poli writ

  21. Users:Search Categories to locate LibGuides

  22. UsersSearch Terms by Location Campus Computers Library Staff Computers Library Public Computers

  23. Where is the intersection between Producers & Consumers?

  24. Producers Consumers • Receive little feedback • Reliance on page views – Springshare statistics • LibGuides as teaching tools mean a duality of purpose ; important content may be buried within the guide • Promotion in library webspaces • Home Tab – greatest session views • Use Google to find information • Search for primarily courses • May search for LibGuides after exposure

  25. Recommendations for the future For Producers: For Springshare: Context statistics (i.e. affiliation based on IP address) Include a tool to ingest campus wide list of course numbers for search engine indexing • Tabs • Linking • Tagging • Interactivity in LibGuides

  26. Thank you • Feedback? • Questions?

  27. Linking - NOT USED

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