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SOCIAL INNOVATION ACCELERATOR

BOOTCAMP. SOCIAL INNOVATION ACCELERATOR. TO CREATE LASTING CHANGE. POWERED BY SANTANDER. developed in partnership with. Value Proposition Mapping. Rick Jackson Founder, BizAccelerator. Business Model Validation Lab. Customer Discovery. Customer Validation. Mentor Feedback.

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SOCIAL INNOVATION ACCELERATOR

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  1. BOOTCAMP SOCIAL INNOVATION ACCELERATOR TO CREATE LASTING CHANGE POWERED BY SANTANDER developed in partnership with

  2. Value Proposition Mapping

  3. Rick Jackson Founder, BizAccelerator

  4. Business Model Validation Lab Customer Discovery Customer Validation Mentor Feedback Mentor Feedback Keep Momentum Identify Assumptions Rapid Prototyping Mentor Prep + Cost Assumptions Strategic Planning

  5. No idea survivesfirst contact with customers’ • Steve Blank

  6. 10% of startups fail because of ______________ 90% of startups fail because of ______________

  7. 10% of startups fail because of product or technology failure • 90% of startups fail because ofinability to find customers and a market • Steve Blank

  8. The Customer • Everything flows from validated assumptions of: • who the customer is • what the problem the customer has is • if entrepreneur is able to effectively address that problem with a solution • if the customer is willing to pay for it

  9. Common Challenges • Entrepreneurs don’t know exactly how to prioritize what to focus on in the early days of their venture • Entrepreneurs don’t spend enough time in market • Entrepreneurs underestimate how fast they can learn

  10. Today’s Plan • Determine your key assumptions

  11. Your Job This Week Unknowns→Knowns

  12. 1. Customer 2. Problem 4. Value Prop 3. Solution

  13. Level of Confidence (LoC) • Your Job: • Low LoC→ High LoC • How? • Customer Discovery and Validation (up next)

  14. 1. Customer 2. Problem Car isn’t running, engine light on, there is some issue with car • Need to get to work • Need to make money Owners of Japanese made cars, in the Los Angeles area, who use their car to commute to work every day and whose car is out of warrant Can’t find time for routine maintenance to avoid breakdowns 4. VP Mobile car mechanic exists to solve these problems by 1) coming to the customer to perform repairs 2) using technology to help them track, schedule and understand the need for routine repairs and others. Don’t know whether or not they can trust a mechanic to correctly diagnose the problem, tell them what’s wrong, not overcharge, do a good job fixing the problem A mobile mechanic service who will come to your car, either at home or at work, and uses technology to keep up with the schedule needed repairs for customers, remind the customer of those upcoming need, allow them to easily schedule appointments and send reports of diagnostics, in plain language, before repairs are done so customer is informed and can approve the repairs remotely. 3. Solution

  15. Questions?

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