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SOCIAL INNOVATION ACCELERATOR

BOOTCAMP. SOCIAL INNOVATION ACCELERATOR. TO CREATE LASTING CHANGE. POWERED BY SANTANDER. WEB DESIGN & USER EXPERIENCE. Shawn Leamon Chief Strategist, LaGrande Marketing. OVERVIEW OF TOPICS AND OBJECTIVES. How to manage your online presence to: Attract donors

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SOCIAL INNOVATION ACCELERATOR

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  1. BOOTCAMP SOCIAL INNOVATION ACCELERATOR TO CREATE LASTING CHANGE POWERED BY SANTANDER

  2. WEB DESIGN & USER EXPERIENCE

  3. Shawn Leamon Chief Strategist, LaGrande Marketing

  4. OVERVIEW OF TOPICS AND OBJECTIVES • How to manage your online presence to: • Attract donors • Serve your constituents, and   • Raise awareness in the community

  5. 4 S’S OF A PERFECT WEBSITE • Your website is the most important digital asset you own. It needs to function perfectly on 4 measures: • Simplicity • Security  • Speed • Searchability

  6. SIMPLICITY • Call-to-Action • Mobile-Friendly

  7. PRETTY GOOD

  8. NEEDS IMPROVEMENT

  9. THE MOBILE TEST • Does your website look good on the phone: • http://mobiletest.me/iphone_5_emulator

  10. SECURITY: SSL CERTIFICATE

  11. SECURE

  12. NOT SECURE

  13. SPEED • A slow website loses prospective donors • Speed is essential to your cause – whether it is getting donors or reaching your audience • Test your website: • https://testmysite.thinkwithgoogle.com/intl/en-us • https://developers.google.com/speed/pagespeed/insights/

  14. SLOW-ISH

  15. SEARCHABILITY • Can people find what they are looking for on your site? • Search Engine Optimization: What keywords are important to you? • Where do you show up in your search results? • Do you have a profile on the key websites? Google My Business, Facebook, Yelp, etc. • Do you have a blog?

  16. SOLID EXAMPLE

  17. NEED IMPROVEMENT

  18. QUESTIONS?

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