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Never bookmark by yourself again. Social Bookmarking. By: Jessica Welu and Jason Zahn. Social Bookmarking Presentation. Today, we will... Explain the concept Delve into the history Showcase some popular websites Demonstrate how it works Discuss the advantages and disadvantages.
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Never bookmark by yourself again... Social Bookmarking By: Jessica Welu and Jason Zahn
Social Bookmarking Presentation Today, we will... • Explain the concept • Delve into the history • Showcase some popular websites • Demonstrate how it works • Discuss the advantages and disadvantages
What is Social Bookmarking? Instead of keeping bookmarks all to yourself, you can easily share them with friends, family, and colleagues. • Web 2.0 application • Sharing bookmarks with others • Available from anytime, anywhere • Organize links • Tagging • Web of information
What is Tagging? Tagging uses word association to categorize, organize, and share bookmarks. • Several words to describe or name an article • Descriptive or personal meaning • Simple way to organize information (in theory) Sample tags for the movie "Jurassic Park:" dinosaurs, suspense, t-rex, raptors, Steven Spielberg, Jeff Goldbloom, movies, sci-fi, novels, Michael Crichton, cloning, DNA, genetics, series, triceratops
History of Bookmarking The Beginning was trial and error.... • 1996: launch of itList--first site to utilize the concept of shared bookmarks • 1996-1999: online bookmarking services such as Backflip, Blink, Clip2, ClickMarks, and HotLinks • 2001: dot com crash, most of the first generation of bookmarking sites had failed
History Continued Finally, it found it's place... • 2003: Del.icio.us is founded; pioneer tagging and coin term "social bookmarking" • 2004: Furl, Simply, Stumbleupon and other sites entered the market • 2006: Ma.gnolia, Blue Dot (Faves) and Diigo enter the market • 2006: Connectbeam is founded--aimed at bookmarking and tagging for businesses and enterprises
Who Uses Social Bookmarking? Anyone can benefit from social bookmarking... • Students • Professors • Businesses • Professionals • Colleagues • Friends • Family • Advertisers • Marketing teams • Researchers • Journalists • Writers • Scientists • Philosophers • Teachers • Politicians • Lawyers • Bohemians
Is Social Bookmarking Worthwhile? Advantages • allows users to organize and share information quickly and easily • personalized tags • most provide RSS feeds • allow user to rate and comment about bookmarks • rank resource based on how many times it's been bookmarked by users Disadvantages • lack of vocabulary control • Mis-tagging due to spelling • personalized tags • spammers and abusive marketing
Popular Websites BookmarkSync Connections CiteULike Connotea Delicious Digg Diigo Facebook Faves Furl GiveALink.org IBM Lotus Ma.gnolia My Web Mister Wong Mixx MSDN Newsvine Oneview Propeller.com Reddit Simpy SiteBar StumbleUpon Stumpedia TechNet Windows Live Favorites
Which Site Should I Use? Each site is tailored to a particular type of user. They are all social bookmarking sites, but they also each have something that sets them apart. Think of it this way, they are each a type of fast food restaurant, you simply need to find the one that caters to what you are hungry for.
