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You are running your wholesale distribution business on an enterprise resource planning (ERP) software system, which delivers, among other things, your order management and processing, customer management, inventory control and tracking, purchasing management, and general ledger and accounting. Read more@ https://www.adssolutions.com/blog/erp-crm-software-can-differences-integrate/
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ERP and CRM Software Together: Can They Integrate? The Situation: You Need Robust ERP and CRM You are running your wholesale distribution business on an enterprise resource planning (ERP) software system, which delivers, among other things, your order management and processing, customer management, inventory control and tracking, purchasing management, and general ledger and accounting. You also need customer management software functionality to manage all your customer relationships, track leads, manage a sales pipeline, close sales effectively and run outbound email marketing campaigns – this is also known as customer relationship management (CRM). Many good ERP solutions also offer CRM, but ERP and CRM serve different core markets although they share many features. You really need both ERP and CRM functionality to successfully grow your business in the very competitive wholesale distribution market. Read more@ https://www.adssolutions.com/blog/erp-crm-software-can-differences-integrate/