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Cleaning products have become essential in the everyday life of the modern consumer. Take a look at some of the trends in the industry and how they will affect companies. To explore more, visit: http://www.betco.com
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CLEANING INNOVATIONS FIVE TRENDS IMPACTING CLEANING MARKET http://www.betco.com
Cleaningproductshavebecomeessentialin theeverydaylifeofthemodernconsumer. Takealookatsomeofthetrendsinthe industryandhowtheywillaffectcompanies. Thefollowingtrendsthatareimpactingthe cleaningmarketwerecompliedbyCleanLink basedonSmithersApexdata.
PERFORMANCE Productswhichcombine theirefficiencywith innovativefeatureshave anadvantageinthis marketplace. Whileitis essentialtodifferentiate thepackon-shelf, the productitselfshould alsohaveinnovative functionstoestablish theproductandbrandas cleaningmarketleaders.
COST-EFFECTIVENESS Whileanumberofcustomersinmore developedregionsarewillingtopay moreforaproductifitperformsbetter, othersmayprefercheaperproducts, and willacceptacertainreducedlevelof performance. Manufacturersofcleaning productsmustbalancethesetwo aspectsinordertosucceedinthe cleaningmarket.
EASE OF USE Consumershave increasinglybusy lifestyles, soproducts whichmaketheprocess ofgainingaspotless homemorequicklyand atminimumeffortare becomingincreasingly popular. Identifying waystomakeproducts asintuitiveandeasyto useaspossiblewillbe keytosucceeding.
ENVIRONMENTAL AWARENESS Consumershavebecomemoreawareof howtheireverydayactivitiesare affectingtheworld. Itwillbemost importantformanufacturerstobalance thepreferenceforeco-friendlyproducts withanabilitytomeetthegenuineand perceivedneedsofconsumers.
FRAGRANCE, AESTHETICS AND PACKAGING Asthemarketbecomesmoresaturated, differentiatorssuchasanattractivepacks orpleasantfragranceshaveincreasedshelf appealandcaninfluencebuyer'squick purchasingdecisions. Manycleaning productpackagingsolutionsareclearin ordertoallowtheconsumertoseethe consistencyandcoloroftheproducts, whichcanbekeyindicatorsofperceived performance.