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Every decision we make affects the way real people experience our products. We’ve all heard the rallying cry for user-centered design, but even those of us who ascribe to that ideal often fall back on our own biases and instincts when it comes to making decisions about how people experience our content and our services. Sadly, this often means we make decisions we think will be good for our "users"—that anonymous, faceless crowd—rather than actually trying to understand the perspectives, surroundings, capabilities, and disadvantages of the actual people who we are here to serve.
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Aaron Gustafson Designing with Empathy A COLLABORATION WITH
Designing Empathy with Aaron Gustafson @AaronGustafson adaptivewebdesign.info
Designing Empathy with
Design ≠ Art _ Image Credit: L.e.e Photo Credit: faith goble
Photo Credit: Abby Lanes Art serves the Artist
“ I’ve been amazed at how often those outside the discipline of design assume that what designers do is decoration—likely because so much bad design simply is decoration. Good design isn’t. Good design is problem solving.” – Jeffrey Veen
de·sign /dəˈzīn/ To devise for a specific function or end Classical: To indicate Medieval Latin: designare, to mark out
David Carson has been called “the most influential graphic designer of our times” Photo Credit: © Marc Eckardt for FontShop, Berlin.
subjective, personal, and self-indulgent” “ Photo Credit: © Marc Eckardt for FontShop, Berlin.
“ Your ego is a bad designer.” – Christopher Butler
Just because you can doesn’t mean you should Photo Credit: harald walker
Photo Credit: Laurence & Annie Design isn’t about showing off
Photo Credit: altemark Design to communicate not alienate
Design = Creativity for Communication
Designing Empathy with
em·pa·thy /ˈem-pə-thē/ From the Greek empathia meaning “state of emotion”
em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner
Meet Charlie
and Jack
Empathy requires us to observe Photo Credit: [phil h]
Empathy requires us to ask questions Photo Credit: [phil h]
Empathy requires us to listen Photo Credit: [phil h]
Empathy requires us to use our intuition Photo Credit: [phil h]
Empathy requires us to be patient Photo Credit: [phil h]
Perspective is everything Photo Credit: ZeroOne
“ Empathy is about showing solidarity with others who have a one and only life on this planet.” – Jeremy Rifkin
Solidarity requires communication Photo Credit: LeonArts.at
Global Community Nation States Religious Groups Tribes
Global response within 3 hours Photo Credit: United Nations Development Programme
em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner
em·pa·thy /ˈem-pə-thē/ The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another … without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner Also: the capacity for this
John Rawls 1921-2002
Selfishness is a survival instinct Photo Credit: Malingering
Photo Credit: Stuck in Customs We are able to empathize by seeing ourselves in others.
Personas foster empathy In UX, we use personas to help us empathize Credit: Kevin O’Connor
They also frequently devolve into another name for “the user” Photo Credit: Tinker*Tailor loves Lalka
Personas need to be real. They need to be human. Photo Credit: code poet
User Scenarios = situational empathy Photo Credit: Sergiu Bacioiu