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Interview with Holly Fisk, Senior Field Marketing Manager at Akamai Technologies

Holly Fisk, UKI Field Marketing Leader at Akamai Technologies, shares her marketing journey, and insights on planning effective field programs, fostering collaboration within integrated revenue organizations, and leveraging AI tools for success in todayu2019s dynamic landscape.

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Interview with Holly Fisk, Senior Field Marketing Manager at Akamai Technologies

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  1. Navigating Marketing Success: Insights from Holly Fisk, Senior Field Marketing Manager at Akamai Technologies Holly Fisk, UKI Field Marketing Leader at Akamai Technologies, shares her marketing journey, and insights on planning effective field programs, fostering collaboration within integrated revenue organizations, and leveraging AI tools for success in today’s dynamic landscape. Holly, we’re excited to have you on this interview series. What initially sparked your interest in marketing? Likewise, thank you for inviting me to participate. When I was studying for my undergraduate degree in business studies, I had the option to specialise in either law, accounting, or marketing. Marketing had always been of interest to me as I had a passion for understanding what made consumers tick when making purchasing decisions. The consumer psychology module on my degree course cemented that marketing was an interest area for me. I wanted to learn more about how to meet consumer needs and requirements rather than just promoting on mass to an audience. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  2. When planning field marketing programs in the UKI’s ever-evolving cybersecurity and cloud computing space, what considerations do you prioritize? Initially, I start with our target accounts for the region and, then overlay intent on top of that to determine which accounts are seeking cybersecurity or cloud solutions and within that, which areas of cybersecurity they are interested in. Next, I prioritise the immediate needs and concerns of the target audience, e.g., which sectors are most worried about ransomware attacks, which are more likely to be targeted by bots, what types of organisations are likely to want to reduce or optimise their cloud costs, and why. From this point, I consider who my target persona is i.e. is it the CISO or an Information Security Manager, and why. Who are the decision-makers, influencers, and evaluators within the organisation and where are they likely to be? I then consider the channel, i.e., should we go through our partner organisations to target these accounts or individuals? Which partners have relationships with these accounts? If not, utilising partner organisations, I consider which medium to utilise in my strategy, e.g., tradeshows or events—which types of these would be best. Do particular individuals and accounts respond better to digital programs, or is another initiative more appropriate or likely to be more effective? Budget remains at the forefront of my mind throughout, as does the ability to prove a strong ROI. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  3. In an integrated revenue organization, how do you foster collaboration and alignment between marketing, sales, customer success, and RevOps teams? Prove the success and communicate ‘what’s in it for them or ‘why should they be interested’. I bring sales and other teams into the loop early, make them feel involved, seek out their feedback, and take a hand-in-hand relationship approach with sales and other teams and stakeholders. I always provide opportunities for feedback, whether it be post-event, post-campaign, or post-program. This debriefing is vital to strengthening trust and fostering a continuous improvement approach. Furthermore, I always ensure that there are ample opportunities for feedback, whether it’s post-event, post-campaign, or during post-program debriefings. By consistently engaging with and listening to all stakeholders, we can better align our efforts, drive better results, and maintain strong, trusting relationships across the board. What has been the most challenging marketing program that you have led or been involved in? Cyber UK 2024 was one of the most challenging marketing programs, primarily because it required a significant amount of work to ensure we maximized the benefits of our lead sponsorship. The stakes were high, and we needed to navigate the complexities to achieve our goals carefully, but in the end, it was well worth the effort. Continue:- https://itechseries.com/interviews/navigating-marketing-success-insights-holly-fisk-akamai/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  4. Get full insights@ https://itechseries.com/contact-us/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  5. Stay In Touch You can visit us at: www.itechseries.com Thank You…! © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

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