1 / 5

iTech Series Unplugged Interview with Dalia Mansour

In todayu2019s ever-evolving B2B landscape, revenue growth and customer experience management (CXM) are two crucial pillars for sustained success. Companies are increasingly recognizing that an integrated approach to customer experience is not only about improving satisfaction but also about driving revenue. Dalia Mansour, VP of Marketing at Sprinklr, shares her insights on how businesses can strategically align B2B go-to-market strategies with CXM to enhance the customer journey and lead with strong marketing leadership.

Abhi113
Download Presentation

iTech Series Unplugged Interview with Dalia Mansour

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Driving Revenue and CXM: A Conversation with Dalia Mansour from Sprinklr In today’s ever-evolving B2B landscape, revenue growth and customer experience management (CXM) are two crucial pillars for sustained success. Companies are increasingly recognizing that an integrated approach to customer experience is not only about improving satisfaction but also about driving revenue. Dalia Mansour, VP of Marketing at Sprinklr, shares her insights on how businesses can strategically align B2B go-to-market strategies with CXM to enhance the customer journey and lead with strong marketing leadership. In this post, we’ll explore frequently asked questions about combining revenue-driving strategies with a CXM focus, offering insights from Dalia’s interview to guide your business efforts. How Does CXM Drive Revenue in B2B Marketing? Customer experience management (CXM) is increasingly becoming a revenue driver for businesses. In the past, CXM was viewed mainly as a strategy to improve customer satisfaction and retention, but today, it's a key factor in B2B revenue growth. By focusing on improving the customer journey, companies can convert potential leads into loyal customers, thereby increasing their lifetime value. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  2. According to Dalia Mansour, successful B2B companies use data-driven approaches to personalize customer interactions across touchpoints. A well-executed CXM strategy ensures that every interaction along the customer journey adds value. By integrating tools that track customer engagement and feedback, businesses can better anticipate customer needs and deliver solutions that foster trust and long-term relationships. In the B2B space, where customer loyalty is critical, CXM becomes the cornerstone of driving not only short-term sales but also long-term growth. What Are the Key Components of a B2B Go-to-Market Strategy? An effective B2B go-to-market strategy requires understanding your market, your customers, and your internal teams. Dalia outlines several critical components for an effective GTM strategy: Market Segmentation and Targeting Before launching any campaign, businesses must identify their ideal customer profiles. In the B2B world, this means looking at firmographics, such as industry, company size, and location, as well as technographic data. By segmenting your target audience, you can tailor your marketing messages to specific needs and challenges, making your offerings more compelling. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  3. Messaging and Positioning: Once you know who your customers are, it’s crucial to develop messaging that resonates with them. According to Dalia, B2B buyers are looking for value and efficiency. Therefore, your messaging should focus on how your product or service solves real-world problems. Positioning yourself as a solution-provider rather than just a product vendor can differentiate your brand in a competitive market. Sales and Marketing Alignment: A successful go-to-market strategy hinges on the alignment between your sales and marketing teams. Dalia stresses the importance of communication between these departments to ensure that the marketing team is generating high-quality leads and the sales team has the tools to convert those leads. This alignment ensures that marketing efforts are driving revenue and supporting overall business objectives. How Can Businesses Improve Their Customer Journey? Improving the customer journey is not a one-size-fits-all approach. B2B customers have unique needs and pain points, and the journey from awareness to decision is often longer and more complex than in B2C. Dalia emphasizes that businesses should focus on mapping out each stage of the customer journey to identify opportunities for enhancement. Continue:- https://itechseries.com/interviews/driving-revenue-and-cxm-a-conversation-with-dalia-mansour-from-sprinklr/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  4. Get full insights@ https://itechseries.com/contact-us/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  5. Stay In Touch You can visit us at: www.itechseries.com Thank You…! © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

More Related