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iTech Series Unplugged Interview with Julien Rio

The marketing landscape has experienced rapid change in recent years, driven by advances in technology and shifting customer expectations. In this iTech Series Unplugged interview, Julien Rio, AVP of International Marketing at RingCentral, shares his perspective on how marketing strategies and customer experience (CX) are evolving.

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iTech Series Unplugged Interview with Julien Rio

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  1. How Marketing and Customer Experience Evolve: Insights from Julien Rio of RingCentral The marketing landscape has experienced rapid change in recent years, driven by advances in technology and shifting customer expectations. In this iTech Series Unplugged interview, Julien Rio, AVP of International Marketing at RingCentral, shares his perspective on how marketing strategies and customer experience (CX) are evolving. He delves into key topics like marketing evolution, the customer journey, and the importance of aligning go-to-market strategies with CX improvements. This blog will explore insights from the conversation to help marketers and businesses adapt to these changes. How Has Marketing Evolved in the Digital Age? Marketing has undergone a significant transformation with the rise of digital platforms and technologies. Traditionally, marketing was product-focused, with mass communication and advertising as the primary tools. However, as Julien Rio explains, the rise of digital marketing has shifted the focus toward creating personalized experiences and meeting customer expectations. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  2. One of the most significant changes is the shift from one-size-fits-all messaging to targeted, data-driven marketing. Brands now utilize customer data to create tailored campaigns, allowing for more effective communication with specific audience segments. In Rio’s view, understanding customer behavior through data is key to the marketing evolution. With the right insights, marketers can anticipate customer needs, deliver personalized content, and improve engagement across all touchpoints. How Does the Customer Journey Influence Marketing Strategies? In today's marketing world, the customer journey plays a central role in shaping strategy. As consumers move through different stages—awareness, consideration, decision, and post-purchase—marketers must ensure consistent and relevant interactions. Julien Rio emphasizes the importance of mapping the customer journey to identify opportunities to enhance the customer experience. By mapping customer touchpoints, businesses can deliver the right message at the right time. Understanding customer pain points, needs, and preferences enables marketers to craft campaigns that resonate and build trust. Additionally, improving the customer journey requires integrating feedback mechanisms and ensuring that marketing efforts align with the overall customer experience. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  3. What Role Does Customer Experience Play in Business Success? Customer experience has become a crucial factor in business success. In today’s highly competitive market, customers expect seamless, personalized interactions across all channels. As Rio notes, delivering exceptional CX goes beyond just selling a product; it’s about creating positive, memorable experiences at every step of the customer journey. A strong focus on CX can lead to increased customer satisfaction, loyalty, and advocacy. Businesses that invest in improving CX often see higher retention rates and stronger brand loyalty. Additionally, word-of-mouth recommendations from satisfied customers can be a powerful tool for driving new business. According to Rio, companies that prioritize CX see significant returns, both in terms of revenue and customer retention. How Can Companies Align Marketing and Customer Experience? Aligning marketing efforts with customer experience is essential for delivering a cohesive and satisfying customer journey. Rio suggests that companies need to break down silos between marketing, sales, and customer support teams to create a seamless flow of information. When all departments work together, the customer receives consistent messaging and support throughout their interactions with the brand. Continue:- https://itechseries.com/interviews/evolution-of-marketing-customer-experience-julien-rio-ringcentral/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  4. Get full insights@ https://itechseries.com/contact-us/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  5. Stay In Touch You can visit us at: www.itechseries.com Thank You…! © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

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