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iTech Series Unplugged Interview with Priyanka Jaswani

In our latest iTech Series Unplugged interview, we sat down with Priyanka Jaswani, Portfolio Marketing Manager at GBM. Priyanka shared her deep expertise in B2B marketing, customer experience, and go-to-market (GTM) strategies.

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iTech Series Unplugged Interview with Priyanka Jaswani

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  1. iTech Series Unplugged Interview with Priyanka Jaswani: Mastering B2B Marketing and Customer Experience In our latest iTech Series Unplugged interview, we sat down with Priyanka Jaswani, Portfolio Marketing Manager at GBM. Priyanka shared her deep expertise in B2B marketing, customer experience, and go-to-market (GTM) strategies. Her insights are invaluable for anyone looking to enhance their marketing campaigns and drive business growth. Let’s dive into the key highlights from our conversation with Priyanka. Crafting a Winning Go-To-Market Strategy What Makes an Effective Go-To-Market Strategy? An effective Go-To-Market (GTM) strategy involves understanding your target market, identifying customer needs, and choosing the right channels to reach them. It’s crucial for launching new products and entering new markets successfully. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  2. Priyanka’s Approach to GTM Priyanka emphasizes that a successful GTM strategy starts with thorough market research. At GBM, her team conducts extensive analyses to understand market trends, customer pain points, and competitive landscapes. This information is used to create a compelling value proposition that resonates with the target audience. By carefully selecting marketing and sales channels, they ensure their products and services reach the right people at the right time. Designing Impactful Marketing Campaigns How Do You Create Effective Marketing Campaigns? Effective marketing campaigns are built on clear objectives, targeted messaging, and consistent execution. They should engage the audience and drive them toward desired actions, whether it’s making a purchase or subscribing to a service. Enhancing Customer Experience through B2B Marketing Why is Customer Experience Crucial in B2B Marketing? Customer experience (CX) is crucial in B2B marketing because it influences customer satisfaction, loyalty, and retention. A positive CX can lead to repeat business and referrals, driving long-term growth. © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  3. Priyanka’s Strategies for Enhancing CX Priyanka highlighted that GBM places a strong emphasis on delivering exceptional customer experiences. They achieve this by listening to customer feedback, understanding their needs, and continuously improving their offerings. By aligning their marketing strategies with customer expectations, they can create meaningful interactions that build trust and loyalty. Additionally, they use technology to streamline processes and provide seamless experiences across all touchpoints. The Role of Revenue Operations (RevOps) in Marketing How Does Revenue Operations Support Marketing Efforts? Revenue Operations (RevOps) aligns marketing, sales, and customer success teams to drive revenue growth. It focuses on optimizing processes, improving data transparency, and enhancing collaboration. Continue:- https://itechseries.com/interviews/itech-series-unplugged-interview-with-priyanka-jaswani/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  4. Get full insights@ https://itechseries.com/contact-us/ © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

  5. Stay In Touch You can visit us at: www.itechseries.com Thank You…! © 2024 iTechnology Series, Inc. | All Rights Reserved www.itechseries.com

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