Planning a Roadshow - 2020

1. Planning a Roadshow - 2020

2. Introduction • The most notable has been the increase in roadshows, with brands getting out on the road & visiting customers directly via various retail, merchant & distribution sites around the India. • Clearly the message is out, that the best way to reach & be remembered by customers is face to face. • Ensuring planning a roadshow is high on, Adinn is the best Roadshow Advertising Agency in Tamilnadu, to ensure your roadshow.

3. Timing is Critical • Plan a roadshow at a busy time of year & customers could be too busy, on holiday, or caught up in their own events. • So plan your roadshow at a quieter time of the year, to maximise turnout & your events success. • Also check major industry events so you don’t clash with any big shows & events running at the same time. • Consider early mornings or evenings, which could be a better time to connect with your customers, especially if they are busy with their own customers during the day.

4. Carefully Plan Where you will Visit • Splitting your roadshow into regions & working your way around each, makes sense if time & budget allows. • Alternatively pick cities & major towns, assessing your database to focus on the locations that will provide the most valuable B2B leads. • If you’re chasing B2C leads, depending on your target market, considering high footfall events & retail areas could prove beneficial.

5. Schedule Launch Activity • Schedule in save the date, event invitations & reminders well ahead of time to ensure a successful roadshow. • Consider setting up appointments for those who want a specified time slot. • This ensures you can staff your roadshow accordingly. • Use all available channels to promote your roadshow – Whilst E-mail & web site announcements work well, don’t forget to blog & use social media too.

6. Get Suppliers & Partners to Spread the Word & Harness Social Media • Well before launch is a good time to communicate with interested parties, ensuring understanding of objectives & responsibilities for specific deliverables. • A well thought out social media plan can also help, ensuring all relevant information is distributed in an efficient & timely manner. Begin by announcing the roadshow tour dates & locations & build activity from there. • This is also a good time to carefully research & establish a roadshow hastag #. Using it early in social media campaigns, will encourage followers to spread the word using it too.

7. Follow up • This is a critical stage. • You should follow up on leads & thank everyone – those who attended & those who didn’t. • This is an ideal opportunity to remind everyone about the event, spread the word about your successful roadshow, any promotions you are running, as well as the next stage of the successful roadshow (if relevant to).

8. Conclusion • A well-organized roadshow is the fastest and efficient way to generate a popular brand name for your business. • To run a professional roadshow campaign, contact Adinn, the best roadshow advertising company in Tamilnadu. • Through effective marketing strategies, they will help you promote your business at an affordable cost.