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Tips for Creating Engaging and Interactive Video Ads

According to a survey conducted by Wordstream, in 2024, about 96% of consumers prefer watching explainer videos as compared to static banner ads, articles, infographics or presentations. The immersive experiences of these interactive ads help companies improve their sales and drive exceptional business growth.

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Tips for Creating Engaging and Interactive Video Ads

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  1. Airtory Inc • TIPS FOR CREATING ENGAGING AND INTERACTIVE VIDEO ADS • INTERACTIVE AD

  2. INTRODUCTION • Interactive video ads are a boon to the advertising industry. They not only help advertisers connect to the audience more personally, but also allow users to interact, or perform an action within the ad itself, making their viewing experience more engaging and rememberable. According to a survey conducted by Wordstream, in 2024, about 96% of consumers prefer watching explainer videos as compared to static banner ads, articles, infographics or presentations. The immersive experiences of these interactive ads help companies improve their sales and drive exceptional business growth. • But when making a good video ad, it’s important to take into account certain factors to deliver quality to the audience.

  3. PERSONALIZE THE EXPERIENCE • Effective ads are those that are tailored for each viewer. • Most viewers today are highly responsive and sensitive to the content they consume and often forgo experiences that don’t align with their preferences, values and interests. • It’s good to understand the audience to create a compelling case, improve your brand recall, • Understanding the audience also eliminates the one-size-fits-all approach and enables advertisers to understand insights and achieve better results.

  4. USE INTERACTIVE ELEMENTS • Viewers today seek a visual experience, interactive play between elements and aspects that can draw attention to the eye. • Interactive ads are nothing without an interactive play of visually appealing elements, such as graphics, animation, high-quality imagery, creative design, dynamic visuals, illustrations etc. • These ads should incorporate an ideal blend of imagination, entertainment, and a brand message that compels the audience to view, think, interact and act through the CTA.

  5. TAKE TIME TO EDIT AND TEST BEFORE LAUNCHING • Creating an ad is a job half done, there’s a lot that goes into successfully delivering it to the audience in the right manner. • Since interactive videos are playful and include elements that users engage with directly through clicks, choices, gesturing and other elements, it’s important to test and regularly monitor these elements to ensure a seamless experience. • Test a few times before and after posting the ad to ensure no possible glitch occurs and increase the chances of strong ROI.

  6. FINAL WORD • With the right interactive video ads, brands have the power to create and create compelling brand stories and deliver the best ad experiences.

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