1_Language Translation- An Important Medium in Communication and Literature

1. Language Translation- An Important Medium in Communication and Literature Translation has a great round of connotation in our day to day life which is vastly multifaceted. Translation acts as the route for worldwide interaction for different nations to transcribe correlation and inter-mutual alliance when it comes to making an elevation in science, politics, literature, etc. Translation is now one of the branches of learning and is an important discipline encompassing a body of knowledge depicting the human activities. There is no counter question regarding the importance of translation in literature, because of these research works are prepared in different language and requires translation to reach the target reader. Translation of Indian Literature: Indian literature is rich with a galaxy of knowledge. Not every context needs to be translated, but the rest that are translated in English should carry the ingredient of its richness. Indian literatures are majorly prescribed in Sanskrit language, which are now converted into English for mass readers. This is where the need and importance of translation service arise to ensure the authenticity of the language or background remains the same. Importance of Translation: Although, English has become the most convenient language of communication today, the effect of knowing and communicating through local languages, remains intact and strong as ever. With the utmost development in communication technology and the advent of the Internet, it has become proportionately easier to extend the reach to thousands of audience who are basically far away from the impact of effective communication and translation. This has resulted in a huge urgency for translation in various spheres, like education, mass communication, science, technology, literature, tourism, religion, trade, business, etc. It fundamentally has depicted the importance of translation studies in any of the subjects. With every passing year the translation industry is growing extensively. People from all around the world are dealing with each other in an endless and colossal manner, for every possible thing. Moreover, translation as a creative activity is considered by aspiring translators and is hired by translation services. This translation industry, therefore, has to deal with providing hordes services, such as, translating written documents, understanding and then interpreting signs and code languages

2. correctly, translation of digital documents, software and website translation or localization, etc. This has also pushed the importance of translation in India for effective communication and literature description. Bridging the Communication and Language Gap Language translation is needful to bridge the communication gap between people of two or more nations. No matter, how people from all the nations have become accustomed with the English language, but still the importance of local regional languages persists. Like- you can talk very well in English with a person from France about literature or business or politics but somewhere the communication reach to a new level if you can communicate with that person in French. Many times you will see that when several countries have a global discussion on delicate issues or business contracts, they carry translator with them. These translators translate the English words to respective nations’ language of all the members who are present in the summit from different countries. This is what makes the importance of translation in communication and Media. Different art forms like movies, music, literatures also gets globally acknowledged due to proper translation. For eg- A famous Russian film reaches to the entire world because it is presented with English subtitle, this is the mode of translation which is essential for communicating the thought of the film to its audience. This is why translation is a creative activity in which the translator has to grasp the language proficiency. Even world’s news belongs to the same platform. Unless they are properly translated those news looks like utter gibberish to the news agencies and obviously you would understand nothing of it. Importance of Translation in Communication and Media: In mass communication and media, translation has a major role which many advertising and media companies neglect. Translation as a creative activity involves in-depth study about the language, audience and other aspects while promoting the product or news in the respective language. With the technology has succeeded in the communication field, translation services have joined hands with media companies to offer complete language translation assistance. Therefore, the importance of translation in education, mass communication, studies, is now quite evident to you. Without proper translation of a particular subject that is encoded in a different language, is not understandable in a global forum. This may cause a matter of great concern and turmoil.

3. As you know the main objective of mass communication is to cater information to the world about anything and everything through its different mode like TV, newspaper, radio, magazines, internet, it is their prime duty to obtain the current news and information those are correct and then transform and translate those into languages that are comprehensive to the world. Conclusion: Whether the translation is required for Indian literature or mass communication, it is important to have  a  good  resource  material  and  inputs  from  experienced  and  creative  minds.  This  is  where  Shakti  Enterprises come to the role. Over the years, the company has been offering complete translation  service  for  business  houses  to  help  in  reaching  the  global  market.  We  understand  that  mass  communication is an important pillar of media and should have clear and concise manner to promote  news and service in respective languages. We know the importance of translation in communication  and media, so we study the details and do our homework for quality results.   If you're looking for such professional assistance, then do connect with our experts for getting the best  service for your business.