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Codes and Conventions ANIMATION. S. W. A. T. Symbols - objects that audiences recognise have meaning Written - any use of words Audio - any use of sound Technical - use of technology to enhance the meaning: camera angles, lighting and editing. SYMBOLS. Exaggerated character and movement
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S. W. A. T. • Symbols- objects that audiences recognise have meaning • Written- any use of words • Audio- any use of sound • Technical- use of technology to enhance the meaning: camera angles, lighting and editing
SYMBOLS • Exaggerated character and movement • Simplified design and clothing/ props • Basic or abstract settings
WRITTEN • Distinct titles sequence • Less formal fonts • Written sound effects • Signs/ banners • Credits
AUDIO • Distinct character voices • Exaggerated sound effects • Fun lively atmospheric music
TECHNICAL • Simple camera shots- medium shots and close ups. • Camera may ‘zoom’, ‘pan’ or stay still.
Conclusion • Animation codes and conventions can be used to tell a good story and keep the audience interested.