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COM 302 Experience Tradition/uophelp.com

COM 302 Week 1 Individual Assignment Marketing Communications Process<br>COM 302 Week 2 Learning Team Assignment Advertising Media Mix<br>COM 302 Week 2 Individual Assignment Sales Promotion and Advertising<br>COM 302 Week 3 Learning Team Assignment Building New Brands<br>COM 302 Week 4 Learning Team Assignment Direct Marketing<br>COM 302 Week 5 Individual Assignment Internet Based Marketing Blog<br>COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion<br>

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COM 302 Experience Tradition/uophelp.com

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  1. COM 302 Experience Tradition/uophelp.com for more course tutorials visit www.uophelp.com

  2. COM 302 Experience Tradition/uophelp.com COM 302 Entire Course For more course tutorials visit www.uophelp.com • COM 302 Week 1 Individual Assignment Marketing Communications Process • COM 302 Week 2 Learning Team Assignment Advertising Media Mix • COM 302 Week 2 Individual Assignment Sales Promotion and Advertising • COM 302 Week 3 Learning Team Assignment Building New Brands • COM 302 Week 4 Learning Team Assignment Direct Marketing • COM 302 Week 5 Individual Assignment Internet Based Marketing Blog

  3. COM 302 Experience Tradition/uophelp.com COM 302 Week 1 Individual Assignment Marketing Communications Process For more course tutorials visit www.uophelp.com • Week 1 Individual Assignment Marketing Communications Process • Resources: Ch. 1 & 5 of Advertising and Promotion and the University Library • Write a 750- to 1,050-word paper in which you examine marketing communications produced by an organization. • Select one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter & Gamble. • Review information at the selected organization’s website and information about the organization in the University Library.

  4. COM 302 Experience Tradition/uophelp.com COM 302 Week 2 Individual Assignment Sales Promotion and Advertising For more course tutorials visit www.uophelp.com • COM302 Week 2 Individual Assignment Sales Promotion and Advertising • Resource: Ch. 16 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications • Select a company to research that is different from the one you selected in Week One but that competes in the same industry. For this assignment, you will compare this company to the one selected in Week One. • Prepare an 8- to 10-slide Microsoft® PowerPoint® presentation comparing the sales promotions

  5. COM 302 Experience Tradition/uophelp.com COM 302 Week 2 Learning Team Assignment Advertising Media Mix For more course tutorials visit www.uophelp.com • Learning Team Assignment: Advertising Media Mix • Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communications; Ch. 13 of Advertising and Promotion • Review the sample entry in the matrix. • Complete the University of Phoenix Material: Advertising

  6. COM 302 Experience Tradition/uophelp.com COM 302 Week 3 Learning Team Assignment Building New Brands For more course tutorials visit www.uophelp.com • Week 3 Assignment Building New Brands • Resources: Ch. 17 of Advertising and Promotion; Ch. 3 of Advertising, Promotion, and Other Aspects of Integrated Marketing Communication; and the Center for Writing Excellence • Consider that one possible way of using public relations (PR) is to introduce a new product with little or no advertising.

  7. COM 302 Experience Tradition/uophelp.com COM 302 Week 4 Learning Team Assignment Direct Marketing For more course tutorials visit www.uophelp.com • Week 4 Assignment Direct Marketing • Resource: Ch. 14 of Marketing: Real People, Real Choices • Continue working on the Week Four Learning Team Assignment: Direct Marketing. • Review the examples of direct marketing that team members gathered and researched during Weeks One, Two, and Three.

  8. COM 302 Experience Tradition/uophelp.com COM 302 Week 5 Individual Assignment Internet Based Marketing Blog For more course tutorials visit www.uophelp.com • Week 5 Individual Assignment Internet-Based Marketing Blog • Resources: University of Phoenix Material: Writing a Blog and Ch. 15 & 22 of Advertising and Promotion • Visit the websites of three of the following companies: Kimberly-Clark, Snapple, Disney, BMW, Chrysler, Colgate-Palmolive, H-E-B, or Universal Studios. • Select one of the websites for this assignment.

  9. COM 302 Experience Tradition/uophelp.com COM 302 Week 5 Learning Team Assignment Social and Ethical Aspects of Advertising and Promotion For more course tutorials visit www.uophelp.com • Week 5 Assignment Social and Ethical Aspects of Advertising and Promotion • Resources: Ch. 22 of Advertising and Promotion and the University Library • Debate one of the following social or ethical issues: • Advertising is informative. vs Advertising is manipulative. • Advertising creates and perpetuates stereotypes.

  10. COM 302 Experience Tradition/uophelp.com for more course tutorials visit www.uophelp.com

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