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Chatbots are artificial intelligence (AI) programs designed to interact with users in a conversational manner. They use natural language processing (NLP) algorithms to understand and respond to user queries and requests. Conversational marketing, on the other hand, refers to the use of real-time conversations to engage and assist customers throughout their buyeru2019s journey. By integrating chatbots into conversational marketing strategies, businesses can provide instant, personalized, and interactive support to their customers.https://www.brandsmartini.com/blog/chatbots-and-conversational-market
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