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Link building has for a while been about authority building more than the actual links. With social signals, we are seeing as shift in where authority is going to come from, but links are still valuable today. This presentations speaks to that shift and offers some suggestions to get more links out of your content marketing efforts.
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We Want Authority! www.kairaymedia.com
Link Building is bad Mmkay! www.kairaymedia.com
So Many Options • • • • • • • • • • • Comments Forums Directories Article Sites Organizational Sites (.gov, .edu) Buying Links Partnerships Link Networks Blogger Outreach Linkbait (Viral Marketing) Content Marketing www.kairaymedia.com
So Many Options • • • • • • • • • • • Comments Forums Directories Article Sites Organizational Sites (.gov, .edu) Buying Links Partnerships Link Networks Blogger Outreach Linkbait (Viral Marketing) Content Marketing www.kairaymedia.com
Is That a Bad Thing? www.kairaymedia.com
Social Signals Are Better! www.kairaymedia.com
Social Signals Are The Future • Matt Cutts (Google) : “Over time, Google will care more about identity and social reputation.” • Duane Forrester (Bing) : “Social and links will hit an equilibrium. Social gives you insight into the psychology of individuals and groups. There are a lot of people working to figure out social signals at Bing. Social reveals intent, we’ll see how it influences search.” • Maile Ohye (Google): “To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares…” www.kairaymedia.com
Yeah Yeah. Give Me Links Quality Social = Quality Natural Links! The objective is not to “make your links appear natural”, the objective is that your links are natural ~ Matt Cutts www.kairaymedia.com
Why Content Marketing Works Visibilty to Influencers – Influencers need content – They rely on social channels – They see your content through their chosen channels • This provides confidence to the influencer – They link to or share your content blindfiveyearold.com/social-signals-and-seo www.kairaymedia.com
Improving Your Chances • • • • • • Social Aggregation Sites Infographics Become a Resource Social Outreach Research Monitor for Natural Success www.kairaymedia.com
Social Aggregate Sites Reddit Inbound Pinterest LinkedIn Today www.kairaymedia.com
Imgur Gets Gangster www.kairaymedia.com
Imgur Gets Gangster Links From: 15,000,000 to 20,000,000 Views www.kairaymedia.com
Infographics • • • Harder to Snag Too Big for Social Consider Partnerships - 196 links - Jeffbullas.com - Mediabistro.com - HuffingtonPost - Sitepronews - Ranks well www.kairaymedia.com
Be a Resource • • • • • Influencers Love Resources Support Forums Gaps in the Market Vanity! Trending www.kairaymedia.com
Social Outreach • • Reach out to Facebook Pages Work to become a Reddit Moderator – Identify or participate in upcoming SubReddits Participate in Twitter Chats Google+ Communities – https://plus.google.com/communities/111129321876252584400 – 23,000+ members LinkedIn Today Influencer • • • www.kairaymedia.com
Monitor for Natural Success • • • Reddit .rss Analytics Alerts Social Mention Monitoring www.kairaymedia.com
Connect With Me… Facebook.com/kairaymedia Facebook.com/brentcsutoras +kairaymedia +brentcsutoras www.kairaymedia.com @kairaymedia @brentcsutoras www.kairaymedia.com