Knowledge Sharing Portal: Educate Your Customers, Teams, and Partners

1. Knowledge Sharing Portal​:  Educate Your Customers,  Teams, and Partners        Remember the days when you are not able to decide what to                         eat or where to eat? Well, we all have those days and what                           do we do? We directly go online and search for good nearby                         restaurants or if we are in the mood to explore, we search                         for must-try cuisines available in local restaurants.  sales@crmjetty.com​​

2.     Today, because of the internet, everyone can access any                   information easily. And we make so many decisions based                   on the available information, reviews and feedback.    Deciding about the restaurant was just a small example.    Almost all our decisions like purchasing clothes, gadgets,                 booking hotels, tickets, etc. are based on the information,                   reviews, feedback, etc. available online.    Our decisions are largely affected by what we see on social                       media or the Internet as a whole.    Because of these changes in customer behavior landscape                 and excessive amount of data generation, it has become                   mandatory for companies to share right knowledge with                 sales@crmjetty.com​​

3.   their customers, partners and employees directly. What               knowledge you have to share with whom might vary but the                       means remain the same.      “​Knowledge Sharing Portals​”  First, let’s explore what a knowledge portal is.    According to IGI Global:  “A knowledge portal is an Internet-based computer program                 that constitutes a single point of access to organizational                   knowledge,   integrating   knowledge   repositories,   expert   sales@crmjetty.com​​

4.     directories,   collaboration tools,   and   other   knowledge-intensive applications”.    In simple terms: ​Knowledge sharing portals works as a gateway between you and your customers, employees or                                   any other parties you interact with. It is a perfect medium to                         share   organizational   knowledge,   product   knowledge,   technical knowledge, etc.    Now let’s see what’s the importance of knowledge sharing                   and knowledge portal that makes a must-have for every                   company.    Currently, millennials are the biggest target group for any                   tech company if not for any company and according to a                       research done by Salesforce​, 89% of millennials are using                   search engines to search for answers to their customer                   sales@crmjetty.com​​

5.   service questions. Additionally, 84% use self-service portals               to find answers to their queries.    Pre-portal, it is possible that your employees were facing                   issues in handling customer requests, sharing documents,               user manuals, handbooks, guides, etc. And to answer a                   single customer query, they had to go through the long                     email trails to provide the right support.    Additionally, being in touch with the customers through                 multiple channels like calls, emails, messages, etc. can be                   straining for employees as well as your customers.    And this is where a knowledge portal plays a vital role by                         providing your customers with a unified space to explore                   everything about your organization. It also automates the                 process of sharing data, information, etc. with your clients,                   partners, teams and any other people who need to have the                       sales@crmjetty.com​​

6.   knowledge of your organization. These people can login to                   portals and get the information as and when they need.    Not only this, but they can access user manuals, handbooks                     easily to find the solution to their technical queries.    We can easily say that with the help of portals, knowledge                       sharing is just a few taps away.      These are not the only benefits of knowledge sharing or                     knowledge sharing portal. Let's look at some more:  sales@crmjetty.com​​

7.   Easy document sharing  This is one of the key features of knowledge sharing portals.                       They   make   sharing   documents with your customers,         partners and teams effortless and efficient. This is one of the                       most secure ways to share important documents like                 invoices, contracts, NDAs, user manuals, product updates,               analysis reports, etc.    Now,   they   can   access   these   documents   easily   from   anywhere at any time in a secured manner. Additionally, it                     also maintains the logs for the documents uploaded, shared,                   edited, etc.    Marketing campaigns  Knowledge portals lets you send the marketing content                 directly to customers and portal users. This allows you to                     successfully run marketing campaigns and understand your               sales@crmjetty.com​​

8.     customer base. You can even send notifications about new                 product launches or any new updates in product features.    Sharing case studies  It becomes easy for your customers to know about your                     work through case studies on knowledge portal. Your                 employees can upload case studies, FAQs, etc. in the                   knowledge portals making it easier for them to understand                   your products and services.    Apart from all these benefits, knowledge portals also lessen                   ticket generation. As you will be providing almost all the                     necessary information about your products and services,               your customers won’t need to contact you as much.  sales@crmjetty.com​​

9.   But before you go on investing in a knowledge portal, here                       are a few knowledge sharing practices you need to follow.    Go for custom knowledge portal development  Every company has a different way of operating and                   business logic. Of course, you can purchase a knowledge                   portal online. But, we would recommend you to reach out to                       companies that can create custom knowledge portal for you.                   This will save you those extra resources otherwise spent on                     customizing the original portal. Having custom portals give                 you the freedom over the features, workflow and logic of the                       solution too​.    Add accessibility rules  With a custom portal, you can decide who should have what                       level of access. You can make your knowledge portal public                     or login mandatory. Not only this but you can even add extra                         security measures like two step authentication if needed.  sales@crmjetty.com​​

10.     Add pre-sales queries  Nowadays, customers want to have in-depth knowledge of                 the product before purchasing it and so it becomes very                     obvious that they’ll do detailed research. And while doing so,                     they will have lots of queries.    In such scenarios, the pre-sales queries section comes to                   your rescue. Here, you can add all the answers to frequently                       asked pre purchasing queries making it easy for your                   customers to make a decision. This will also help in building                       confidence and trust among your customers.      sales@crmjetty.com​​

11.   Integrate it with CRM  Integration of knowledge portal with your CRM makes it                   easy for you to know more about your customers and                     business partners. Additionally, if any query raises, you can                   see it in the CRM and assign it a sales person to resolve. This                             integration streamlines your operations. So, make sure to                 integrate your knowledge portal with CRM.    Wrapping it up:  Knowledge and data are the new oil that can take your                       organization to the next level. And sharing the right pieces                     of information with your customers can help build the                   rapport with them giving you an upper hand of your                     competitors.    This Blog is originally posted here;  https://www.crmjetty.com/blog/knowledge-sharing-portal -educate-your-customers-teams-partners/   sales@crmjetty.com​​