SEO This Week EP24 - Local Keyword Research, Site Structure and Conversions

1. SEO This Week Episode 24 Local Keyword Research, Site Structure and Conversions olympiaseo.com/seo-this-week-episode-24/ 3 Tactics for Hyperlocal Keywords 1/9

2. While reaching a high-intent local audience is incredibly valuable, without volume data to inform your keyword research, you'll find yourself hitting a wall. Read More Our Insights: In this Whiteboard Friday Rand provides some ideas on how to conduct keyword research where there is no traffic volume being shown in the AdWords KeyWord tool. We actually like the process he is showing and would take it one step further by adding Google AdWords PPC campaigns to the research process in order to better determine local search traffic. Local SEO & Beyond: Ranking Your Local Business in 2017 I'm going to look at some supplementary organic strategies you can take into your local marketing campaign, as well. Read More Our Insights: It is not often that we read a blog post on SEO, especially on Moz, that is written with an original thought on what a business should focus on. This post takes a look at the need for businesses to rank in the top of three of the map back in the local search results. Then he goes into 5 different focuses you can have by leveraging your listings on other websites, optimizing for voice search, “near me” searches, and featured snippets if you are lucky enough to be in a market that has them. How to Make Information Architecture & SEO Work Together Here's what happens to your SEO efforts when your IA sucks, some common SEO IA mistakes, and helpful tips on how to make your IA and SEO work together. Read More 2/9

3. Our Insights: I have to say that the only reason this article is popular with the SEO crowd is because the authored used Information Architecture to do what I call “bedazzle” the community. In reality, the concepts the author is presenting are nothing more than site structure and content development, but he's doing it using big words to make readers think it is something new. That aside, the concepts that being writing about are certainly something that every web developer and SEO should be taking into account while building out a site and implementing optimization strategies to effectively structure the information (see what I did there, you've been bedazzled!). Which redirect should I use? As an SEO or site owner, you are bound to run into redirects. Whenever you delete a page, change your URL structure or switch to a new domain, you are going to have to redirect your URLs. Read More Our Insights: I doubt there is a Seattle SEO agency around that has not handle to handle redirects for one reason or another. The problem comes when you are looking at implementing them in while also saving your backlink power when you have already put in a lot of off-page work. We typically default to 301 redirects because everything passes with them, including backlink power. If you are looking at using that same URL for a different piece of content, though, use a 302 or 307. Keep in mind that these do and say the same thing and neither pass link juice. How to Design Dashboards That Make Sense 3/9

4. Read More Over the past decade, there’s been a swift surge in the volume of data businesses have available at their disposal – specifically when it comes to website analytics and SEO. Our Insights: It is easy to talk about dashboards and all the information that they can provide from your data. This post goes a bit deeper into the concept of creating a decision driven dashboard and some tips to consider when developing or using yours. 3 ‘Spammy’ Website Tricks that Can Double Your Conversions 4/9

5. The marketing industry leads the way. Sure, other industries (eventually) catch on to sophisticated marketing techniques. But more often than not, it’s the digital marketing echo chamber that paves the way for strategies and tactics before they hit mainstream. Read More Our Insights: The tactics here certainly are not “spammy”, but they can pretty darn irritating to some people if you are not used to them already. I love all of the options that are presented here with exception of the “Welcome Mat”. While I can not deny that they work well for lead generation, as a user, they bug me. Plus, when I was using SumoMe on this site it slowed down my website a lot because it depended on resources being pushed from servers other than my own. Maybe they have improved it and we can test it again. Announcing Search Engine Nerds, a Rebranded Search Podcast You read that right! Read More Our Insights: Two take-a-ways here. 1. You can always narrow down a topic on a site, podcast, or video series. 2. PodCasts are hard to keep going regularly. Five Tips for Nailing Your First Tradeshow 5/9

6. Tradeshows can feel overwhelming unless you have a few tips and tricks up your sleeve. Read More Our Insights: This post goes over five tips to help you make the most out of trade shows. While I'm sure there is an opportunity for a whole training course on the topic, just jump in and go to one or two to learn the vibe. Then get your own booth created and get it in as many trade shows as you reasonably can. The #1 benefit is the networking and branding trade shows can provide. How B2B Tech Buyers Evaluate Vendors: Most Valued and Trusted Information Types When evaluating products/services, B2B technology buyers value hands-on experiences, such as free trials, over marketing collateral from vendors, according to recent research from TrustRadius. Read More Our Insights: This is really a post with infographics so it will be a quick read, in short, if you sell software as a service (SAAS) offer a free trial and hold product demos. Your Small Business Should Outsource These Marketing Tasks 6/9

7. Here’s a list of things you may want to consider outsourcing to outside resources. One or all, you should outsource these marketing tasks to free up time. Read More Our Insights: Here is a list of tasks that you should consider leaving to the pros. That said, I would venture to say if you took a good look, you can outsource a lot more of the little things and focus on your big money makers. 5 Tips to Creating an Unbeatable Facebook Ad Campaign 7/9

8. Are you sick and tired of losing money on Facebook Ads? Many advertisers just like you take a swing at a new ad campaign every day, hoping to finally hit the ball out of the park and win the game. Read More Our Insights: Did you know that used to be a time that FaceBook Ads were the easiest ad platform to use. You could almost build anything in there and know that you would get some sales from it, even if it was the ugliest ad in the world. Unfortunately, those days are long gone and you have to use your imagination and a whole lot of targeting to get your message in front of the right people at the right time. This post goes over some tips you should implement right away. There are also some great resources for information that you can add to your weekend reading for you current or new campaigns. White Hat Vs. Black Hat SEO Show I was lucky and honored, enough to be invited to participate in this show put on Josh Bachynski in which he and his co-host debate the merits of White versus Black Hat search engine optimization techniques. In it, I get to express my thoughts on the whole debate and how I feel the use of the term is more of a marketing ploy versus a difference in techniques. I also get a little amped up with the co-host. I hope they invite me back! Images from moz.com, searchenginejournal.com, yoast.com, searchenginepeople.com, kissmetrics.com, marketingprofs.com, smallbiztrends.com, youtube.com 8/9

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