Introduction to Digital Marketing

1. Introduction Of Digital Marketing www.dsom.in

2. Keypoints • What is Digital Marketing • Benefits of Digital Marketing • What does digital marketing consist of • SEO • PPC • SMM • Content writing • 10 C’s of Digital Marketing • Opportunities/Challenges of Digital Marketing www.dsom.in

3. What is Digital Marketing • Digital Marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium • It is the promotion of products all the brand by a one or more forms of electronics media promoting through Internet, E-mail, Mobile, Radio, Google, Search engine marketing etc… www.dsom.in

4. Benefits Of Digital Marketing www.dsom.in

5. Objective of Digital Marketing • Reach the right audience • Engage with your Audience • Motivate your audience to take your action • Maximize return on investment(ROI) www.dsom.in

6. Digital Marketing Consist Of

7. What is SEO SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: • Products you sell. • Services you provide. • Information on topics in which you have deep expertise and/or experience. The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back. www.dsom.in

8. PPC(Pay Per Click) PPC stands for pay-per-click, a model of digital advertising where the advertiser pays a fee each time one of their ads is clicked. Essentially, you’re paying for targeted visits to your website (or landing page or app). When PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it. For example, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit. PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more. www.dsom.in

9. What is SMM Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. • These social media platforms enable brands to connect with their audience to: • build a brand; • increase sales; • drive traffic to a website; and • build a community of followers to share and engage with content. Producing relevant content that users will share with their own networks helps brands increase their exposure. It also extends their reach toward fans, potential customers and even potential employees when used as a recruitment tool. www.dsom.in

10. Content Writing The very general definition of content is that “it the information and experience that is fed to the audience through publishing, art, and communication”. This is the very fundamental definition of the term content. Content is not as simple as this definition, it accommodates the entire media industry along with many other industries, especially the ones based on the internet and it is developing at an extraordinary pace. Content has become the medium of communication and has developed a lot over the years in terms of how it was consumed. A photo, an article, a video, and even audio recordings can be considered content. www.dsom.in

11. 10 C’s of Digital Marketing www.dsom.in

12. Opportunities/Challenges of Digital Marketing • Opportunities- • Understanding Customers • Effective Re- Targeting Solution • Automation and AI • Live streaming • Online Earning • Challenges- • Online reputation management • Local SEO/ local listings • Social Media Engagement • Understanding the Audience needs www.dsom.in

13. Benefits of Online Marketing over Offline Marketing • High Return of Investment(ROI) through Online Marketing. • Targeting only most interesting audience, pay only • You can start without spending with small amount. • Advertising your products on specific hours, time or day bases. • Fully Controlled as per your location, budget and time. www.dsom.in

14. Conclusion In today's business world, digital marketing is essential for success. It uses online tools to connect with people and promote products or services. As businesses adapt to the digital age, understanding and using digital marketing strategies are crucial. This discussion explores the various aspects of digital marketing, showing how it plays a key role in shaping modern business practices. In this era of digital transformation, grasping digital marketing strategies is crucial for businesses seeking success. This exploration delves into the diverse facets of digital marketing, shedding light on its significant role in shaping contemporary business practices. By understanding and leveraging the power of digital marketing, businesses can stay relevant, connect with their audience, and thrive in the ever-evolving landscape of the digital age. It's not just a trend; it's a fundamental aspect of successful modern business. www.dsom.in

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