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Digital 2014 Global Overview (January 2014)

Everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2014 Global Overview (January 2014)

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  1. we are social GLOBAL DIGITAL STATISTICS 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL INDICATORS wearesocial.sg • @wearesocialsg • 1 We Are Social

  2. COUNTRIES DETAILED IN THIS REPORT 15! 4! 23! 14! 7! 6! 24! 10! 19! 20! 11! 5! 22! 16! 8! 12! 21! 13! 17! 9! 3! 2! 18! 1! 1  2  AUSTRALIA 3  BRAZIL 4  CANADA 5  CHINA 6  FRANCE 7  GERMANY 8  INDIA ARGENTINA 9  INDONESIA 10  ITALY 11  JAPAN 12  MEXICO 13  NIGERIA 14  POLAND 15  RUSSIA 16  SAUDI ARABIA 17  SINGAPORE 18  SOUTH AFRICA 19  SOUTH KOREA 20 TURKEY 21  THAILAND 22  UNITED ARAB EMIRATES 23  UNITED KINGDOM 24  UNITED STATES wearesocial.sg • @wearesocialsg • 2 We Are Social

  3. 2015 GLOBAL REPORT NOW AVAILABLE 2015 GLOBAL !! REPORT NOW !! AVAILABLE!! CLICK HERE TO ACCESS OUR 2015 GLOBAL REPORT, AND OUR LATEST REPORTS ON MORE THAN 100 COUNTRIES AROUND THE WORLD We Are Social @wearesocialsg • 1

  4. GLOBAL OVERVIEW wearesocial.sg • @wearesocialsg • 4 We Are Social

  5. JAN 2014 GLOBAL DATA SNAPSHOT 7,095,476,818 TOTAL WORLD POPULATION 52% 48% URBAN RURAL 2,484,915,152 INTERNET USERS 35% INTERNET PENETRATION 1,856,680,860 ACTIVE SOCIAL NETWORK USERS 26% SOCIAL NETWORKING PENETRATION 6,572,950,124 MOBILE SUBSCRIBERS 93% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 5 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

  6. JAN 2014 SHARE OF GLOBAL USERS BY REGION CENTRAL & EASTERN EUROPE 5% 6% WESTERN EUROPE NORTH AMERICA 7% 7% 6% 10% 5% 11% EAST ASIA 13% 8% CENTRAL ASIA 11% 5% 22% 37% 2% 1% MIDDLE EAST 30% 22% 4% 4% 1% 2% CENTRAL AMERICA 4% 5% SOUTHEAST ASIA 3% 4% SOUTH ASIA 9% 9% 3% 3% 23% 6% 6% 11% 8% 18% AFRICA 16% 4% SOUTH AMERICA POPULATION 8% 11% 6% 10% OCEANIA INTERNET USERS 1% 1% 8% 8% SOCIAL MEDIA USERS 1% 1% MOBILE SUBSCRIPTIONS wearesocial.sg • @wearesocialsg • 6 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, Vkontakte, ITU, CIA

  7. JAN 2014 INTERNET PENETRATION BY REGION CENTRAL & EASTERN EUROPE NORTH AMERICA WESTERN EUROPE 54% 54%!! 81% 81%!! 78% 78%!! CENTRAL ASIA 29% 29%!! EAST ASIA 48% 48%!! 37% 37%!! 12% 12%!! CENTRAL AMERICA 34% 34%!! MIDDLE EAST SOUTHEAST ASIA 25% 25%!! SOUTH ASIA 18% 18%!! 47% 47%!! 63% 63%!! AFRICA SOUTH AMERICA OCEANIA wearesocial.sg • @wearesocialsg • 7 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC

  8. JAN 2014 INTERNET PENETRATION BY REGION 81%! 78%! 63%! 54%! 48%! 47%! 37%! 35%! 34%! 29%! 25%! 18%! 12%! WESTERN EUROPE MIDDLE EAST NORTH AMERICA OCEANIA CENTRAL & EASTERN EUROPE EAST ASIA SOUTH AMERICA WORLD AVERAGE CENTRAL AMERICA CENTRAL ASIA SOUTHEAST ASIA AFRICA SOUTH ASIA wearesocial.sg • @wearesocialsg • 8 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC

  9. JAN 2014 SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY CENTRAL & EASTERN EUROPE NORTH AMERICA WESTERN EUROPE 33% 33%!! 56% 56%!! 44% 44%!! CENTRAL ASIA 5% 5%!! EAST ASIA 43% 43%!! 24% 24%!! 7% 7%!! CENTRAL AMERICA 34% 34%!! MIDDLE EAST SOUTHEAST ASIA 26% 26%!! SOUTH ASIA 7% 7%!! 44% 44%!! 44% 44%!! AFRICA SOUTH AMERICA OCEANIA wearesocial.sg • @wearesocialsg • 9 We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte

  10. JAN 2014 SOCIAL PENETRATION BY REGION BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 56%! 44%! 44%! 44%! 43%! 34%! 33%! 26%! 26%! 24%! 7%! 7%! 5%! WESTERN EUROPE CENTRAL & EASTERN EUROPE WORLD AVERAGE MIDDLE EAST NORTH AMERICA OCEANIA SOUTH AMERICA EAST ASIA CENTRAL AMERICA SOUTHEAST ASIA AFRICA SOUTH ASIA CENTRAL ASIA wearesocial.sg • @wearesocialsg • 10 We Are Social • Sources: US Census Bureau, Facebook, Tencent, VKontakte

  11. JAN 2014 ACTIVE USERS BY SOCIAL PLATFORM 1,184 M FACEBOOK 816 M QQ 632 M QZONE 400 M WHATSAPP 300 M GOOGLE+ 272 M WECHAT 259 M LINKEDIN 232 M TWITTER SOCIAL NETWORK 230 M TUMBLR MESSENGER / CHAT APP 220 M TENCENT WEIBO wearesocial.sg • @wearesocialsg • 11 We Are Social • Sources: most recent user data in company press releases, correct as at January 2014

  12. JAN 2014 MOBILE PENETRATION BY REGION CENTRAL & EASTERN EUROPE NORTH AMERICA WESTERN EUROPE 151% 151%!! 101% 101%!! 129% 129%!! CENTRAL ASIA 90% 90%!! EAST ASIA 92% 92%!! 112% 112%!! 72% 72%!! CENTRAL AMERICA 89% 89%!! MIDDLE EAST SOUTHEAST ASIA 109% 109%!! SOUTH ASIA 67% 67%!! 124% 124%!! 94% 94%!! AFRICA SOUTH AMERICA OCEANIA wearesocial.sg • @wearesocialsg • 12 We Are Social • Sources: US Census Bureau, ITU, CIA

  13. JAN 2014 MOBILE PENETRATION BY REGION 151%! 129%! 124%! 112%! 109%! 101%! 94%! 93%! 92%! 90%! 89%! 72%! 67%! CENTRAL & EASTERN EUROPE WESTERN EUROPE MIDDLE EAST WORLD AVERAGE SOUTH AMERICA SOUTHEAST ASIA NORTH AMERICA OCEANIA EAST ASIA CENTRAL ASIA CENTRAL AMERICA SOUTH ASIA AFRICA wearesocial.sg • @wearesocialsg • 13 We Are Social • Sources: US Census Bureau, ITU, CIA

  14. JAN 2014 MOBILE BROADBAND PENETRATION CENTRAL & EASTERN EUROPE NORTH AMERICA WESTERN EUROPE 39% 39%!! 72% 72%!! 55% 55%!! CENTRAL ASIA 16% 16%!! EAST ASIA 28% 28%!! 13% 13%!! 4% 4%!! CENTRAL AMERICA 8% 8%!! MIDDLE EAST SOUTHEAST ASIA 18% 18%!! SOUTH ASIA 7% 7%!! 23% 23%!! 66% 66%!! AFRICA SOUTH AMERICA OCEANIA wearesocial.sg • @wearesocialsg • 14 We Are Social • Sources: US Census Bureau, International Telecommunication Union

  15. JAN 2014 MOBILE BROADBAND PENETRATION 72%! 66%! 55%! 39%! 28%! 23%! 21%! 18%! 16%! 13%! 8%! 7%! 4%! WESTERN EUROPE MIDDLE EAST NORTH AMERICA OCEANIA CENTRAL & EASTERN EUROPE EAST ASIA SOUTH AMERICA WORLD AVERAGE SOUTHEAST ASIA CENTRAL ASIA CENTRAL AMERICA AFRICA SOUTH ASIA wearesocial.sg • @wearesocialsg • 15 We Are Social • Sources: US Census Bureau, International Telecommunication Union

  16. JAN 2014 MOBILE BROADBAND SUBSCRIPTIONS CENTRAL & EASTERN EUROPE NORTH AMERICA WESTERN EUROPE 127M 127M!! 252M 252M!! 228M 228M!! CENTRAL ASIA 18M 18M!! EAST ASIA 444M 444M!! 37M 37M!! 61M 61M!! CENTRAL AMERICA 15M 15M!! MIDDLE EAST SOUTHEAST ASIA 112M 112M!! SOUTH ASIA 83M 83M!! 93M 93M!! 24M 24M!! AFRICA SOUTH AMERICA OCEANIA wearesocial.sg • @wearesocialsg • 16 We Are Social • Source: International Telecommunication Union

  17. JAN 2014 NORTH AMERICA 351,300,266 TOTAL POPULATION 82% 18% URBAN RURAL 284,093,742 INTERNET USERS 81% INTERNET PENETRATION 197,033,600 ACTIVE SOCIAL NETWORK USERS 56% SOCIAL NETWORKING PENETRATION 353,899,984 ACTIVE MOBILE SUBSCRIPTIONS 101% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 17 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  18. JAN 2014 CENTRAL AMERICA 195,127,178 TOTAL POPULATION 71% 29% URBAN RURAL 66,034,487 INTERNET USERS 34% INTERNET PENETRATION 66,951,880 ACTIVE SOCIAL NETWORK USERS 34% SOCIAL NETWORKING PENETRATION 173,787,140 ACTIVE MOBILE SUBSCRIPTIONS 89% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 18 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  19. JAN 2014 SOUTH AMERICA 408,157,815 TOTAL POPULATION 83% 17% URBAN RURAL 193,655,950 INTERNET USERS 47% INTERNET PENETRATION 179,145,980 ACTIVE SOCIAL NETWORK USERS 44% SOCIAL NETWORKING PENETRATION 508,079,743 ACTIVE MOBILE SUBSCRIPTIONS 124% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 19 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  20. JAN 2014 WESTERN EUROPE 416,767,521 TOTAL POPULATION 77% 23% URBAN RURAL 326,197,681 INTERNET USERS 78% INTERNET PENETRATION 185,034,740 ACTIVE SOCIAL NETWORK USERS 44% SOCIAL NETWORKING PENETRATION 538,572,700 ACTIVE MOBILE SUBSCRIPTIONS 129% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 20 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  21. JAN 2014 CENTRAL & EASTERN EUROPE 323,365,917 TOTAL POPULATION 68% 32% URBAN RURAL 174,727,847 INTERNET USERS 54% INTERNET PENETRATION 106,440,000 ACTIVE SOCIAL NETWORK USERS 33% SOCIAL NETWORKING PENETRATION 486,919,115 ACTIVE MOBILE SUBSCRIPTIONS 151% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 21 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, Vkontakte, ITU

  22. JAN 2014 MIDDLE EAST 279,192,238 TOTAL POPULATION 72% 28% URBAN RURAL 102,346,717 INTERNET USERS 37% INTERNET PENETRATION 66,900,000 ACTIVE SOCIAL NETWORK USERS 24% SOCIAL NETWORKING PENETRATION 311,419,837 ACTIVE MOBILE SUBSCRIPTIONS 112% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 22 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  23. JAN 2014 AFRICA 1,125,664,947 TOTAL POPULATION 39% 61% URBAN RURAL 205,185,547 INTERNET USERS 18% INTERNET PENETRATION 79,851,240 ACTIVE SOCIAL NETWORK USERS 7% SOCIAL NETWORKING PENETRATION 750,257,377 ACTIVE MOBILE SUBSCRIPTIONS 67% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 23 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  24. JAN 2014 CENTRAL ASIA 113,197,987 TOTAL POPULATION 38% 62% URBAN RURAL 32,444,899 INTERNET USERS 29% INTERNET PENETRATION 5,740,000 ACTIVE SOCIAL NETWORK USERS 5% SOCIAL NETWORKING PENETRATION 102,433,527 ACTIVE MOBILE SUBSCRIPTIONS 90% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 24 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  25. JAN 2014 SOUTH ASIA 1,630,919,286 TOTAL POPULATION 31% 69% URBAN RURAL 188,303,759 INTERNET USERS 12% INTERNET PENETRATION 112,696,000 ACTIVE SOCIAL NETWORK USERS 7% SOCIAL NETWORKING PENETRATION 1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS 72% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 25 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, CIA Factbook

  26. JAN 2014 EAST ASIA 1,584,806,482 TOTAL POPULATION 56% 44% URBAN RURAL 756,093,363 INTERNET USERS 48% INTERNET PENETRATION 678,728,200 ACTIVE SOCIAL NETWORK USERS 43% SOCIAL NETWORKING PENETRATION 1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS 92% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 26 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU

  27. JAN 2014 SOUTHEAST ASIA 630,551,581 TOTAL POPULATION 45% 55% URBAN RURAL 155,173,606 INTERNET USERS 25% INTERNET PENETRATION 161,996,000 ACTIVE SOCIAL NETWORK USERS 26% SOCIAL NETWORKING PENETRATION 688,607,654 ACTIVE MOBILE SUBSCRIPTIONS 109% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 27 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  28. JAN 2014 OCEANIA 36,425,600 TOTAL POPULATION 71% 29% URBAN RURAL 23,025,488 INTERNET USERS 63% INTERNET PENETRATION 16,163,220 ACTIVE SOCIAL NETWORK USERS 44% SOCIAL NETWORKING PENETRATION 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS 94% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 28 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  29. JAN 2014 INTERNET PENETRATION BY COUNTRY 53% 53%!! GERMANY RUSSIA 86% 86%!! CANADA UK SOUTH KOREA 65%!!POLAND 87% 87%!! 65% 84% 84%!! FRANCE TURKEY 83% 83%!! 84% 84%!! 80% 80%!! CHINA 58% 58%!! USA 45% 45%!! 79% 79%!! UAE ITALY 42% 42%!! JAPAN INDIA 83% 83%!! 53% 53%!! 12% 12%!! 26% 26%!! THAILAND 38% 38%!! SAUDI ARABIA 32% 32%!! MEXICO NIGERIA 73% 73%!! SINGAPORE BRAZIL INDONESIA 15% 15%!! 49% 49%!! 41% 41%!! 81% 81%!! ARGENTINA SOUTH AFRICA AUSTRALIA 55% 55%!! wearesocial.sg • @wearesocialsg • 29 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC

  30. JAN 2014 INTERNET PENETRATION BY COUNTRY 87%! 86%! 84%! 84%! 83%! 83%! 81%! 80%! 79%! 73%! 65%! 58%! 55%! 53%! 53%! 49%! 45%! 44%! 41%! 38%! 35%! 32%! 26%! 15%! 12%! FRANCE UAE SINGAPORE POLAND MEXICO WORLD AVERAGE JAPAN BRAZIL ITALY THAILAND SOUTH AFRICA SAUDI ARABIA TURKEY INDIA CANADA AUSTRALIA GERMANY INDONESIA RUSSIA USA ARGENTINA CHINA NIGERIA SOUTH KOREA UK wearesocial.sg • @wearesocialsg • 30 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC

  31. JAN 2014 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH LAPTOP / DESKTOP 6.1! ACCESS THROUGH MOBILE DEVICE 5.6! 5.5! 5.4! 5.3! 5.2! 5.2! 5.2! 5.1! 5.0! 5.0! 4.9! 4.9! 4.9! 4.9! 4.8! 4.7! 4.5! 4.5! 4.2! 4.1! 3.8! 3.5! 3.5! 3.4! 3.2! 3.1! 3.0! 3.0! 2.6! 2.5! 2.5! 2.4! 2.4! 2.1! 2.0! 2.0! 1.9! 1.9! 1.9! 1.7! 1.6! 1.5! 1.5! 1.4! 1.4! 1.0! 1.0! N/A! ITALY CHINA NIGERIA FRANCE SOUTH AFRICA JAPAN SAUDI ARABIA SOUTH KOREA TURKEY INDIA AUSTRALIA SINGAPORE GERMANY INDONESIA BRAZIL RUSSIA WEIGHTED CANADA USA ARGENTINA POLAND MEXICO UAE THAILAND UK AVERAGE wearesocial.sg • @wearesocialsg • 31 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC

  32. JAN 2014 SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 33% 33%!! GERMANY RUSSIA 55% 55%!! CANADA UK SOUTH KOREA 31%!!POLAND 57% 57%!! 31% 35% 35%!! FRANCE TURKEY 42% 42%!! 27% 27%!! 56% 56%!! CHINA 42% 42%!! USA 45% 45%!! 17% 17%!! UAE ITALY 46% 46%!! JAPAN INDIA 80% 80%!! 28% 28%!! 7% 7%!! 36% 36%!! THAILAND 43% 43%!! SAUDI ARABIA 6% 6%!! MEXICO NIGERIA 59% 59%!! SINGAPORE BRAZIL INDONESIA 25% 25%!! 43% 43%!! 20% 20%!! 57% 57%!! ARGENTINA SOUTH AFRICA AUSTRALIA 56% 56%!! wearesocial.sg • @wearesocialsg • 32 We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte

  33. JAN 2014 SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS 50% 50%!! GERMANY RUSSIA 82% 82%!! CANADA UK SOUTH KOREA POLAND 76% 76%!! 56% 56%!! 74% 74%!! FRANCE 68% 68%!! TURKEY 74% 74%!! 75% 75%!! CHINA 54% 54%!! USA 44% 44%!! 58% 58%!! UAE ITALY 42% 42%!! JAPAN INDIA 81% 81%!! 51% 51%!! 12% 12%!! THAILAND 37% 37%!! 25% 25%!! SAUDI ARABIA N/A N/A!! MEXICO NIGERIA 70% 70%!! SINGAPORE BRAZIL INDONESIA 15% 15%!! 48% 48%!! 40% 40%!! 73% 73%!! ARGENTINA SOUTH AFRICA AUSTRALIA 54% 54%!! wearesocial.sg • @wearesocialsg • 33 We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

  34. JAN 2014 SOCIAL PENETRATION BY COUNTRY VERSION 1: BASED ON ACTIVE USERS OF THE LARGEST ACTIVE SOCIAL NETWORK IN EACH COUNTRY 80%! 59%! 57%! 57%! 56%! 56%! 55%! 46%! 45%! 43%! 43%! 42%! 42%! 36%! 35%! 33%! 31%! 28%! 27%! 26%! 25%! 20%! 17%! 7%! 6%! SINGAPORE MEXICO WORLD AVERAGE UAE FRANCE ITALY JAPAN BRAZIL THAILAND SAUDI ARABIA TURKEY INDIA CANADA AUSTRALIA GERMANY INDONESIA RUSSIA USA POLAND ARGENTINA CHINA SOUTH KOREA NIGERIA SOUTH AFRICA UK wearesocial.sg • @wearesocialsg • 34 We Are Social • Sources: US Census Bureau, Tencent, Facebook, VKontakte

  35. JAN 2014 SOCIAL PENETRATION BY COUNTRY VERSION 2: BASED ON A GLOBALWEBINDEX SURVEY OF EACH COUNTRY’S INTERNET USERS 82%! 81%! 76%! 75%! 74%! 74%! 73%! 70%! 68%! 58%! 56%! 54%! 54%! 51%! 50%! 48%! 44%! 42%! 40%! 39%! 37%! 25%! 15%! 12%! N/A! UAE SINGAPORE FRANCE JAPAN CANADA SOUTH KOREA AUSTRALIA CHINA SOUTH AFRICA USA GERMANY POLAND ITALY ARGENTINA SAUDI ARABIA TURKEY WEIGHTED AVERAGE MEXICO INDONESIA INDIA NIGERIA RUSSIA BRAZIL THAILAND UK wearesocial.sg • @wearesocialsg • 35 We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

  36. JAN 2014 TIME SPENT ON SOCIAL MEDIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 4.3! 3.8! 3.7! 3.3! 3.1! 3.0! 2.9! 2.8! 2.5! 2.5! 2.4! 2.3! 2.3! 2.2! 2.2! 2.1! 2.0! 1.9! 1.6! 1.5! 1.5! 1.4! 1.0! 0.8! N/A! MEXICO UAE TURKEY ITALY SINGAPORE WEIGHTED AVERAGE FRANCE GERMANY POLAND JAPAN THAILAND BRAZIL SOUTH AFRICA AUSTRALIA CHINA ARGENTINA INDONESIA SAUDI ARABIA INDIA CANADA USA UK SOUTH KOREA NIGERIA RUSSIA wearesocial.sg • @wearesocialsg • 36 We Are Social • Source: GlobalWebIndex Wave 11

  37. JAN 2014 MOBILE PENETRATION BY COUNTRY 184% 184%!! GERMANY RUSSIA 76% 76%!! CANADA UK SOUTH KOREA 132%!!POLAND 130% 130%!! 132% 133% 133%!! FRANCE TURKEY 109% 109%!! 110% 110%!! 103% 103%!! CHINA 158% 158%!! USA 84% 84%!! 109% 109%!! UAE ITALY 89% 89%!! JAPAN INDIA 252% 252%!! 197% 197%!! 73% 73%!! 87% 87%!! 125% 125%!! THAILAND SAUDI ARABIA 65% 65%!! MEXICO NIGERIA 148% 148%!! SINGAPORE BRAZIL INDONESIA 112% 112%!! 134% 134%!! 141% 141%!! 110% 110%!! ARGENTINA SOUTH AFRICA AUSTRALIA 138% 138%!! wearesocial.sg • @wearesocialsg • 37 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

  38. JAN 2014 MOBILE PENETRATION BY COUNTRY 252%! 197%! 184%! 158%! 148%! 141%! 138%! 134%! 133%! 132%! 130%! 125%! 112%! 110%! 110%! 109%! 109%! 103%! 93%! 89%! 87%! 84%! 76%! 73%! 65%! UAE SINGAPORE GERMANY FRANCE WORLD AVERAGE BRAZIL JAPAN POLAND ARGENTINA MEXICO CHINA SOUTH KOREA NIGERIA ITALY THAILAND SOUTH AFRICA SAUDI ARABIA TURKEY INDIA CANADA AUSTRALIA INDONESIA RUSSIA USA UK wearesocial.sg • @wearesocialsg • 38 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

  39. INDIVIDUAL COUNTRY SNAPSHOTS wearesocial.sg • @wearesocialsg • 39 We Are Social

  40. ARGENTINA wearesocial.sg • @wearesocialsg • 40 We Are Social

  41. JAN 2014 ARGENTINA: DATA SNAPSHOT 42,610,981 TOTAL POPULATION 7%! 93% URBAN RURAL 23,543,412 INTERNET USERS 55% INTERNET PENETRATION 24,000,000 ACTIVE FACEBOOK USERS 56% FACEBOOK PENETRATION 58,599,390 ACTIVE MOBILE SUBSCRIPTIONS 138% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 41 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  42. JAN 2014 ARGENTINA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET AVERAGE TIME THAT INTERNET USERS SPEND USING THE USERS SPEND USING THE INTERNET EACH DAY THROUGH INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP A DESKTOP OR LAPTOP MOBILE INTERNET MOBILE INTERNET PENETRATION AS A PENETRATION AS A PERCENTAGE OF PERCENTAGE OF TOTAL POPULATION TOTAL POPULATION AVERAGE TIME THAT AVERAGE TIME THAT MOBILE INTERNET USERS MOBILE INTERNET USERS SPEND USING MOBILE SPEND USING MOBILE INTERNET EACH DAY INTERNET EACH DAY 5H 11M 42% 3H 25M wearesocial.sg • @wearesocialsg • 42 We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

  43. JAN 2014 ARGENTINA: SOCIAL INDICATORS SOCIAL MEDIA SOCIAL MEDIA PENETRATION AS A PENETRATION AS A PERCENTAGE OF THE PERCENTAGE OF THE TOTAL POPULATION TOTAL POPULATION AVERAGE TIME SOCIAL AVERAGE TIME SOCIAL MEDIA USERS SPEND MEDIA USERS SPEND ON SOCIAL MEDIA ON SOCIAL MEDIA EACH DAY EACH DAY PERCENTAGE OF PERCENTAGE OF MOBILE USERS USING MOBILE USERS USING SOCIAL MEDIA APPS SOCIAL MEDIA APPS ON THEIR PHONE ON THEIR PHONE PERCENTAGE OF PERCENTAGE OF MOBILE USERS USING MOBILE USERS USING LOCATION-BASED LOCATION-BASED SERVICES SERVICES 54% 4H 17M 21% 59% wearesocial.sg • @wearesocialsg • 43 We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

  44. JAN 2014 ARGENTINA: SOCIAL MEDIA USE 95% ANY SOCIAL NETWORK 65% 90% FACEBOOK 56% 67% GOOGLE+ 27% 51% TWITTER 23% 31% LINKEDIN 11% 25% BADOO OWN AN ACCOUNT 8% USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 44 We Are Social • Source: GlobalWebIndex Wave 11. Figures represent percentage of internet users.

  45. JAN 2014 ARGENTINA: SMARTPHONE USAGE SMARTPHONE SMARTPHONE PENETRATION AS A PENETRATION AS A PERCENTAGE OF THE PERCENTAGE OF THE TOTAL POPULATION TOTAL POPULATION SMARTPHONE USERS SMARTPHONE USERS SEARCHING FOR SEARCHING FOR LOCAL INFORMATION LOCAL INFORMATION VIA THEIR PHONE VIA THEIR PHONE SMARTPHONE USERS SMARTPHONE USERS RESEARCHING RESEARCHING PRODUCTS VIA PRODUCTS VIA THEIR PHONE THEIR PHONE SMARTPHONE USERS SMARTPHONE USERS WHO HAVE MADE A WHO HAVE MADE A PURCHASE VIA THEIR PURCHASE VIA THEIR PHONE PHONE 31% 86% 25% 85% wearesocial.sg • @wearesocialsg • 45 We Are Social • Source: Google’s “Our Mobile Planet” Report

  46. AUSTRALIA wearesocial.sg • @wearesocialsg • 46 We Are Social

  47. JAN 2014 AUSTRALIA: DATA SNAPSHOT 22,262,501 TOTAL POPULATION 11%! 89% URBAN RURAL 18,129,727 INTERNET USERS 81% INTERNET PENETRATION 12,800,000 ACTIVE FACEBOOK USERS 57% FACEBOOK PENETRATION 24,400,000 ACTIVE MOBILE SUBSCRIPTIONS 110% MOBILE PENETRATION wearesocial.sg • @wearesocialsg • 47 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  48. JAN 2014 AUSTRALIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET AVERAGE TIME THAT INTERNET USERS SPEND USING THE USERS SPEND USING THE INTERNET EACH DAY THROUGH INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP A DESKTOP OR LAPTOP MOBILE INTERNET MOBILE INTERNET PENETRATION AS A PENETRATION AS A PERCENTAGE OF PERCENTAGE OF TOTAL POPULATION TOTAL POPULATION AVERAGE TIME THAT AVERAGE TIME THAT MOBILE INTERNET USERS MOBILE INTERNET USERS SPEND USING MOBILE SPEND USING MOBILE INTERNET EACH DAY INTERNET EACH DAY 4H 30M 59% 1H 40M wearesocial.sg • @wearesocialsg • 48 We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

  49. JAN 2014 AUSTRALIA: SOCIAL INDICATORS SOCIAL MEDIA SOCIAL MEDIA PENETRATION AS A PENETRATION AS A PERCENTAGE OF THE PERCENTAGE OF THE TOTAL POPULATION TOTAL POPULATION AVERAGE TIME SOCIAL AVERAGE TIME SOCIAL MEDIA USERS SPEND MEDIA USERS SPEND ON SOCIAL MEDIA ON SOCIAL MEDIA EACH DAY EACH DAY PERCENTAGE OF PERCENTAGE OF MOBILE USERS USING MOBILE USERS USING SOCIAL MEDIA APPS SOCIAL MEDIA APPS ON THEIR PHONE ON THEIR PHONE PERCENTAGE OF PERCENTAGE OF MOBILE USERS USING MOBILE USERS USING LOCATION-BASED LOCATION-BASED SERVICES SERVICES 73% 2H 05M 14% 55% wearesocial.sg • @wearesocialsg • 49 We Are Social • Sources: US Census Bureau, GlobalWebIndex Wave 11

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