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Digital 2104 Europe (February 2014)

Everything you need to know about mobile, internet, social media, and e-commerce use in Europe in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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Digital 2104 Europe (February 2014)

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  1. we are social EUROPEAN DIGITAL LANDSCAPE 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS wearesocial.sg • @wearesocialsg • 1 We Are Social

  2. COUNTRIES DETAILED IN THIS REPORT 17! 12! 32! 28! 11! 37! 20! 21! 10! 03! 18! 40! 29! 27! 14! 39! 04! 09! 22! 34! 25! 02! 35! 16! 13! 31! 38! 33! 05! 07! 06! 23! 26! 19! 30! 01! 36! 15! 08! 24! 01 ALBANIA 02 AUSTRIA 03 BELARUS 04 BELGIUM 05 BOSNIA & HERZEGOVINA 06 BULGARIA 07 CROATIA 08 CYPRUS 09 CZECH REPUBLIC 10 DENMARK 11 ESTONIA 12 FINLAND 13 FRANCE 14 GERMANY 15 GREECE 16 HUNGARY 17 ICELAND 18 IRELAND 19 ITALY 20 LATVIA 21 LITHUANIA 22 LUXEMBOURG 23 MACEDONIA 24 MALTA 25 MOLDOVA 26 MONTENEGRO 27 NETHERLANDS 28 NORWAY 29 POLAND 30 PORTUGAL 31 ROMANIA 32 RUSSIA 33 SERBIA 34 SLOVAKIA 35 SLOVENIA 36 SPAIN 37 SWEDEN 38 SWITZERLAND 39 UKRAINE 40 UNITED KINGDOM wearesocial.sg • @wearesocialsg • 2 We Are Social

  3. FEB 2014 GLOBAL DATA SNAPSHOT 7,095,476,818 52% 48% URBAN RURAL TOTAL POPULATION 2,640,432,161 37% INTERNET PENETRATION INTERNET USERS 1,858,450,660 ACTIVE SOCIAL NETWORK USERS 26% SOCIAL NETWORKING PENETRATION 6,572,950,124 93% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 4 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, ITU, CIA

  4. FEB 2014 SHARE OF GLOBAL USERS EUROPE NORTH AMERICA 11% 16% 5% 11% 19% 15% EAST ASIA CENTRAL ASIA 11% 5% 22% 37% 2% 1% MIDDLE EAST 29% 22% 4% 4% 1% 2% CENTRAL AMERICA 4% 5% SOUTHEAST ASIA 3% 4% SOUTH ASIA 9% 9% 3% 3% 23% 6% 7% 10% 11% 18% AFRICA 16% 4% SOUTH AMERICA POPULATION 8% 11% 6% 10% OCEANIA INTERNET USERS 1% 1% 7% 8% SOCIAL MEDIA USERS 1% 1% MOBILE SUBSCRIPTIONS wearesocial.sg • @wearesocialsg • 5 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

  5. EUROPEAN REGIONAL OVERVIEW wearesocial.sg • @wearesocialsg • 6 We Are Social

  6. FEB 2014 EUROPE 738,853,985 73% 27% URBAN RURAL TOTAL POPULATION 539,397,504 68% INTERNET PENETRATION INTERNET USERS 293,155,800 ACTIVE SOCIAL NETWORK USERS 40% SOCIAL NETWORKING PENETRATION 1,025,340,015 139% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 7 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU

  7. FEB 2014 EUROPE’S GLOBAL SHARE SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS 10.4% 18.9% 17.2% 15.8% wearesocial.sg • @wearesocialsg • 8 We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, GSMA Intelligence

  8. FEB 2014 EUROPE: SOCIAL MEDIA USAGE ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON ANY DEVICE ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON MOBILE DEVICES # Q # 193,798,000 293,155,800 wearesocial.sg • @wearesocialsg • 9 We Are Social • Sources: Facebook, VKontakte, Roem.ru

  9. FEB 2014 EUROPE: SOCIAL PENETRATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS Q Q 40% 26% 66% wearesocial.sg • @wearesocialsg • 10 We Are Social • Sources: US Census Bureau, Facebook, Vkontakte, Roem.ru

  10. FEB 2014 EUROPE: MOBILE USAGE MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PER UNIQUE USER TOTAL NUMBER OF ACTIVE MOBILE USERS (UNIQUE INDIVIDUALS) # # 576M 78.0% 1.78 1,024M wearesocial.sg • @wearesocialsg • 11 We Are Social • Sources: US Census Bureau, ITU, GSMA Intelligence

  11. FEB 2014 EUROPE: MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 353.9M 48% 26% 193.8M wearesocial.sg • @wearesocialsg • 12 We Are Social • Sources: US Census Bureau, ITU, Facebook • Sources: US Census Bureau, Tencent, Facebook, extrapolated VKontakte data, ITU

  12. FEB 2014 EUROPE: MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 59% 41% 41% wearesocial.sg • @wearesocialsg • 13 We Are Social • Source: GSMA Intelligence

  13. COUNTRIES IN OUR EUROPEAN SUB-REGIONS WESTERN EUROPE BELGIUM FAROE ISLANDS FRANCE IRELAND LUXEMBOURG NETHERLANDS UNITED KINGDOM CENTRAL EUROPE AUSTRIA CROATIA CZECH REPUBLIC GERMANY HUNGARY LIECHTENSTEIN POLAND SLOVAKIA SLOVENIA SWITZERLAND NORTHERN EUROPE DENMARK FINLAND ICELAND NORWAY SWEDEN SOUTHERN EUROPE ANDORRA GIBRALTAR ITALY MALTA MONACO PORTUGAL SAN MARINO SPAIN EASTERN EUROPE BELARUS RUSSIA UKRAINE BALTIC STATES ESTONIA LATVIA LITHUANIA SOUTH-EASTERN EUROPE ALBANIA BOSNIA & HERZEGOVINA BULGARIA CYPRUS GREECE KOSOVO MACEDONIA MOLDOVA MONTENEGRO ROMANIA SERBIA wearesocial.sg • @wearesocialsg • 14 We Are Social • Classification is for convenience only. Not all countries are included in the in-depth analysis.

  14. WESTERN EUROPE wearesocial.sg • @wearesocialsg • 15 We Are Social

  15. FEB 2014 WESTERN EUROPE 161,937,043 83% 17% URBAN RURAL TOTAL POPULATION 137,694,632 85% INTERNET PENETRATION INTERNET USERS 80,894,000 ACTIVE FACEBOOK USERS 50% FACEBOOK PENETRATION 192,540,314 119% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 16 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  16. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 96.78M 60% 39% 63.43M wearesocial.sg • @wearesocialsg • 17 We Are Social • Sources: US Census Bureau, ITU, Facebook

  17. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 38% 62% 55% wearesocial.sg • @wearesocialsg • 18 We Are Social • Source: GSMA Intelligence

  18. CENTRAL EUROPE wearesocial.sg • @wearesocialsg • 19 We Are Social

  19. FEB 2014 CENTRAL EUROPE 167,844,786 69% 31% URBAN RURAL TOTAL POPULATION 130,119,800 78% INTERNET PENETRATION INTERNET USERS 60,412,000 ACTIVE FACEBOOK USERS 36% FACEBOOK PENETRATION 220,493,431 131% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 20 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  20. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 71.87M 43% 26% 43.21M wearesocial.sg • @wearesocialsg • 21 We Are Social • Sources: US Census Bureau, ITU, Facebook

  21. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 50% 50% 45% wearesocial.sg • @wearesocialsg • 22 We Are Social • Source: GSMA Intelligence

  22. SOUTHERN EUROPE wearesocial.sg • @wearesocialsg • 23 We Are Social

  23. FEB 2014 SOUTHERN EUROPE 120,240,738 71% 29% URBAN RURAL TOTAL POPULATION 76,724,809 64% INTERNET PENETRATION INTERNET USERS 51,129,800 ACTIVE FACEBOOK USERS 43% FACEBOOK PENETRATION 165,986,450 138% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 24 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  24. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 60.51M 50% 32% 38.61M wearesocial.sg • @wearesocialsg • 25 We Are Social • Sources: US Census Bureau, ITU, Facebook

  25. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 63% 37% 54% wearesocial.sg • @wearesocialsg • 26 We Are Social • Source: GSMA Intelligence

  26. NORTHERN EUROPE wearesocial.sg • @wearesocialsg • 27 We Are Social

  27. FEB 2014 NORTHERN EUROPE 24,979,971 84% 16% URBAN RURAL TOTAL POPULATION 23,274,801 93% INTERNET PENETRATION INTERNET USERS 14,020,000 ACTIVE FACEBOOK USERS 56% FACEBOOK PENETRATION 33,641,201 135% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 28 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  28. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 23.89M 96% 46% 11.61M wearesocial.sg • @wearesocialsg • 29 We Are Social • Sources: US Census Bureau, ITU, Facebook

  29. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 22% 78% 65% wearesocial.sg • @wearesocialsg • 30 We Are Social • Source: GSMA Intelligence

  30. EASTERN EUROPE wearesocial.sg • @wearesocialsg • 31 We Are Social

  31. FEB 2014 EASTERN EUROPE 196,699,575 72% 28% URBAN RURAL TOTAL POPULATION 95,565,236 49% INTERNET PENETRATION INTERNET USERS 61,000,000 ACTIVE SOCIAL NETWORK USERS 31% SOCIAL NETWORKING PENETRATION 331,920,471 169% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 32 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU

  32. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 80.98M 41% 10% 20.62M wearesocial.sg • @wearesocialsg • 33 We Are Social • Sources: US Census Bureau, ITU, Facebook Facebook, extrapolated VKontake data

  33. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 84% 16% 17% wearesocial.sg • @wearesocialsg • 34 We Are Social • Source: GSMA Intelligence

  34. BALTIC STATES wearesocial.sg • @wearesocialsg • 35 We Are Social

  35. FEB 2014 BALTIC STATES 6,960,676 68% 32% URBAN RURAL TOTAL POPULATION 5,026,306 72% INTERNET PENETRATION INTERNET USERS 2,280,000 ACTIVE FACEBOOK USERS 33% FACEBOOK PENETRATION 9,380,547 135% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 36 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  36. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 2.35M 34% 20% 1.36M wearesocial.sg • @wearesocialsg • 37 We Are Social • Sources: US Census Bureau, ITU, Facebook

  37. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 48% 52% 36% wearesocial.sg • @wearesocialsg • 38 We Are Social • Source: GSMA Intelligence

  38. SOUTH-EASTERN EUROPE wearesocial.sg • @wearesocialsg • 39 We Are Social

  39. FEB 2014 SOUTH-EASTERN EUROPE 61,191,196 59% 41% URBAN RURAL TOTAL POPULATION 32,480,986 53% INTERNET PENETRATION INTERNET USERS 23,420,000 ACTIVE FACEBOOK USERS 38% FACEBOOK PENETRATION 71,377,601 117% ACTIVE MOBILE SUBSCRIPTIONS MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 40 We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

  40. FEB 2014 MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # # 17.90M 29% 24% 14.96M wearesocial.sg • @wearesocialsg • 41 We Are Social • Sources: US Census Bureau, ITU, Facebook

  41. FEB 2014 MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 66% 34% 33% wearesocial.sg • @wearesocialsg • 42 We Are Social • Source: GSMA Intelligence

  42. REGIONAL ANALYSIS wearesocial.sg • @wearesocialsg • 43 We Are Social

  43. FEB 2014 INTERNET PENETRATION IN EUROPE 95% 95%!! ICELAND SWEDEN 94% 94%!! FINLAND 91% 91%!! NORWAY 95% 95%!! 53% 53%!! RUSSIA ESTONIA 80% 80%!! LITHUANIA LATVIA UNITED KINGDOM 74% 74%!! DENMARK 68% 68%!! 93% 93%!! 47% 47%!! BELARUS 87% 87%!! IRELAND 78% 78%!! 65% 65%!! POLAND 93% 93%!! GERMANY NETHERLANDS 34% 34%!! UKRAINE CZECH REP. 84% 84%!! BELGIUM 82% 82%!! 75% 75%!! HUNGARY FRANCE 72% 72%!! 83% 83%!! 84% 84%!! 81% 81%!! 50% 50%!! ROMANIA SWITZERLAND AUSTRIA 48% 48%!! EUROPE AVERAGE 68% 68%!! 56% 56%!! BULGARIA SERBIA PORTUGAL 72% 72%!! 58% 58%!! ITALY 64% 64%!! ALBANIA 55% 55%!! CYPRUS SPAIN GREECE 56% 56%!! 60% 60%!! wearesocial.sg • @wearesocialsg • 44 We Are Social • Sources: US Census Bureau, InternetWorldStats

  44. FEB 2014 INTERNET PENETRATION IN EUROPE GLOBAL AVERAGE: 34% 95%! 95%! 94%! 93%! 93%! 91%! 91%! 87%! 84%! 84%! 83%! 82%! 81%! 80%! 80%! 78%! 75%! 74%! 72%! 72%! 70%! 70%! 68%! 68%! 65%! 65%! 64%! 63%! 63%! 60%! 58%! 57%! 56%! 56%! 55%! 53%! 50%! 48%! 47%! 44%! 34%! SWEDEN FRANCE SPAIN EUROPEAN AVERAGE GREECE UKRAINE AUSTRIA LATVIA LITHUANIA CROATIA CYPRUS ALBANIA ICELAND NETHERLANDS UNITED KINGDOM SWITZERLAND GERMANY BELGIUM SLOVAKIA ESTONIA IRELAND CZECH REPUBLIC SLOVENIA BOSNIA & HERZEGOVINA POLAND PORTUGAL MACEDONIA ITALY MONTENEGRO SERBIA BELARUS NORWAY FINLAND HUNGARY MALTA RUSSIA ROMANIA MOLDOVA BULGARIA DENMARK LUXEMBOURG wearesocial.sg • @wearesocialsg • 45 We Are Social • Sources: US Census Bureau, InternetWorldStats

  45. FEB 2014 INTERNET USERS IN EUROPE 301K 301K!! ICELAND SWEDEN 8.6M 8.6M!! FINLAND 4.8M 4.8M!! NORWAY 4.5M 4.5M!! 76M 76M!! RUSSIA ESTONIA 1.0M 1.0M!! LITHUANIA LATVIA UNITED KINGDOM 1.6M 1.6M!! DENMARK 2.4M 2.4M!! 5.2M 5.2M!! 4.5M 4.5M!! BELARUS 55M 55M!! IRELAND 3.7M 3.7M!! 25M 25M!! POLAND 16M 16M!! GERMANY NETHERLANDS 15M 15M!! UKRAINE CZECH REP. 68M 68M!! BELGIUM 8.6M 8.6M!! 7.6M 7.6M!! HUNGARY FRANCE 7.2M 7.2M!! 54M 54M!! 6.8M 6.8M!! 6.7M 6.7M!! 11M 11M!! ROMANIA SWITZERLAND AUSTRIA 3.5M 3.5M!! EUROPE TOTAL 501M 501M!! 3.9M 3.9M!! BULGARIA SERBIA PORTUGAL 34M 34M!! 36M 36M!! ITALY 6.9M 6.9M!! ALBANIA 1.6M 1.6M!! CYPRUS SPAIN GREECE 6.0M 6.0M!! 694K 694K!! wearesocial.sg • @wearesocialsg • 46 We Are Social • Sources: US Census Bureau, InternetWorldStats

  46. FEB 2014 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET ACCESS THROUGH LAPTOP / DESKTOP 4.8 4.8!! 4.8 4.8!! ACCESS THROUGH MOBILE DEVICE 4.7 4.7!! 4.2 4.2!! 4.1 4.1!! 4.1 4.1!! 4.0 4.0!! 3.7 3.7!! 3.7 3.7!! 3.7 3.7!! 2.2 2.2!! 1.9 1.9!! 1.8 1.8!! 1.8 1.8!! 1.6 1.6!! 1.6 1.6!! 1.4 1.4!! 1.4 1.4!! 1.4 1.4!! 1.4 1.4!! SWEDEN SPAIN POLAND ITALY FRANCE GERMANY NETHERLANDS IRELAND RUSSIA UK wearesocial.sg • @wearesocialsg • 47 We Are Social • Source: GlobalWebIndex

  47. FEB 2014 EUROPE: SOCIAL MEDIA PENETRATION 70% 70%!! ICELAND SWEDEN 57% 57%!! FINLAND 46% 46%!! NORWAY 64% 64%!! 33% 33%!! RUSSIA ESTONIA 43% 43%!! LITHUANIA LATVIA UNITED KINGDOM 23% 23%!! DENMARK 35% 35%!! 58% 58%!! 23% 23%!! BELARUS 57% 57%!! IRELAND 50% 50%!! 31% 31%!! POLAND 52% 52%!! GERMANY NETHERLANDS 27% 27%!! UKRAINE CZECH REP. 35% 35%!! BELGIUM 52% 52%!! 41% 41%!! HUNGARY FRANCE 48% 48%!! 42% 42%!! 43% 43%!! 39% 39%!! 32% 32%!! ROMANIA SWITZERLAND AUSTRIA 52% 52%!! EUROPE AVERAGE 40% 40%!! 43% 43%!! BULGARIA SERBIA PORTUGAL 41% 41%!! 42% 42%!! ITALY 48% 48%!! ALBANIA 45% 45%!! CYPRUS SPAIN GREECE 41% 41%!! 48% 48%!! wearesocial.sg • @wearesocialsg • 48 We Are Social • Sources: US Census Bureau, Facebook, VKontakte

  48. FEB 2014 EUROPE: SOCIAL MEDIA PENETRATION GLOBAL AVERAGE: 26% 70%! 64%! 58%! 58%! 57%! 57%! 52%! 52%! 52%! 51%! 50%! 50%! 49%! 48%! 48%! 48%! 46%! 45%! 43%! 43%! 43%! 42%! 42%! 41%! 41%! 41%! 40%! 40%! 40%! 40%! 40%! 39%! 35%! 35%! 33%! 32%! 31%! 27%! 23%! 23%! 10%! ICELAND SWEDEN UNITED KINGDOM BELGIUM IRELAND MONTENEGRO PORTUGAL SWITZERLAND FRANCE SPAIN GREECE EUROPEAN AVERAGE UKRAINE FINLAND POLAND CROATIA AUSTRIA LITHUANIA SERBIA NETHERLANDS MACEDONIA LUXEMBOURG CYPRUS ALBANIA ESTONIA CZECH REPUBLIC SLOVENIA SLOVAKIA BOSNIA & HERZEGOVINA GERMANY LATVIA BELARUS NORWAY MALTA HUNGARY ITALY RUSSIA ROMANIA MOLDOVA BULGARIA DENMARK wearesocial.sg • @wearesocialsg • 49 We Are Social • Sources: US Census Bureau, Facebook, VKontakte

  49. FEB 2014 SOCIAL MEDIA USERS IN EUROPE 220K 220K!! ICELAND SWEDEN 5.2M 5.2M!! FINLAND 2.4M 2.4M!! NORWAY 3.0M 3.0M!! 47M 47M!! RUSSIA ESTONIA 540K 540K!! LITHUANIA LATVIA UNITED KINGDOM 500K 500K!! DENMARK 1.2M 1.2M!! 3.2M 3.2M!! 2.2M 2.2M!! BELARUS 36M 36M!! IRELAND 2.4M 2.4M!! 12M 12M!! POLAND 8.8M 8.8M!! GERMANY NETHERLANDS 12M 12M!! UKRAINE CZECH REP. 28M 28M!! BELGIUM 5.4M 5.4M!! 4.2M 4.2M!! HUNGARY FRANCE 4.8M 4.8M!! 28M 28M!! 3.4M 3.4M!! 3.2M 3.2M!! 7.0M 7.0M!! ROMANIA SWITZERLAND AUSTRIA 3.8M 3.8M!! EUROPE TOTAL 293M 293M!! 3.0M 3.0M!! BULGARIA SERBIA PORTUGAL 20M 20M!! 26M 26M!! ITALY 5.2M 5.2M!! ALBANIA 1.4M 1.4M!! CYPRUS SPAIN GREECE 4.4M 4.4M!! 560K 560K!! wearesocial.sg • @wearesocialsg • 50 We Are Social • Sources: US Census Bureau, Facebook, VKontakte

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