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Social Media Development

Social media has become popular and as someone said: every media becoming social. I always think some brands and their attitudes to social media, content marketing, management.

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Social Media Development

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  1. Content At A Glance • Social Media Penetration In Australia • How This Exponential Growth? • Social and Mobile Media Computation • Market Records • What Social Media Say? • Social Media Share In App Development • About Us • Catch Us at…

  2. INTERNET 81% penetration 18,300,000 SOCIAL 65% penetration 14,700,000

  3. Australia Average usage 18.8 Hours NT 4% of Internet Population Average usage 18.6 Hours WA 10% of Internet Population Average usage 19.7 Hours QLD 20% of Internet Population Average usage 19.7 Hours NSW 32% of Internet Population Average usage18.1 Hours SA 7% of Internet Population Average usage 19.9 Hours VIC 25%of Internet Population Average usage 18.0 Hours

  4. How Did That Happen ?

  5. 1Reason Basic Human Behaviour Drove Social Media Success

  6. 2Reason Social Media are Social… Connecting The Social World

  7. 3Reason Mobile phone penetrationdrove Social Media success And vice versa. Now, you’re always connected.

  8. Obvious because Social & MobileMedia brought computing finallyto a personal level. So it’s time to make marketingpersonal again.

  9. Mobile internet browsing increased considerably, from 67 percent in 2012 to 78 percent in 2013.

  10. Ownership of internet capable mobile phones increased greatly from 43 percent to 65 percent, and over one third (35%) of online Australians now own a Smartphone.

  11. Social mobile usage has continued to double since 2007 - 42 percent of social media users and a massive 74 percent of 16-24 year olds have accessed social media via a mobile phone.

  12. Close to half of online Australians now access the internet while commuting or travelling.

  13. Australian newspapers record 3.5% overall circulation decline (2012)

  14. Financial Review The Australian Herald Sun Courier Mail Daily Telegraph The Age down 5.9% down 0.5% down 2.1% down 1.4% down 3.8% down 4.5%

  15. it’s not just print…

  16. 2007 marked a change in Australians TV consumption…

  17. 2007 marked a change in Australians TV consumption… While use of the internet continued to grow this year, for the first time ever this was not accompanied by an increase for TV consumption… … a possible early warning sign that we are approaching the feared media saturation point

  18. What Social Media Say ?

  19. Facebook Features… Facebook… • Images • Is the largest and most frequented social media network in Australia • Tagging • Is free, if you do it right •Hashtags • Is about creating a conversation and is a two way communication • Trending topics 18-24 year olds spend more time on Facebook than they do watching • People Talking About This television •Edgerank- the Facebook Algorithm • The average Australian Facebook user spends 7 hours per week on the site • Private Messaging (Person to person, person to brand) • Has a newsfeed controlled by an algorithm

  20. Instagram… • Bought by Facebook in 2012 for 1 billion dollars • Photo sharing platform • Public or private settings • Great for competitions • Super Viral • Mobile posting only • Photo and video capability

  21. Social Media Share in App Development

  22. Wake-up. Times have changed drastically One2Few One2One Many2Many One2Many TV/radio/print Direct Marketing CRM Social Media

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