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Social development (fundraising) & social media

Social development (fundraising) & social media. Welcome!. Social development (fundraising) & social media. Our expectation for you this session: - Be inspired! - Identify your own tools - What is the way forward?. Social development (fundraising) & social media.

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Social development (fundraising) & social media

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  1. Social development (fundraising) & social media Welcome!

  2. Social development (fundraising) & social media Our expectation for you this session: - Be inspired! - Identify your own tools - What is the way forward?

  3. Social development (fundraising) & social media The scope of resource development

  4. Social development (fundraising) & social media The scope of resource development Resources Volunteers Fundraising: sectors Networking Media Knowledge management Human resources

  5. Social development (fundraising) & social media The scope of resource development Fundraising Social media

  6. MES story 1986 in JHB East 1989 – Section 21 organisation Church funding Early 90’s – R1 million from Dep. of Health 1995 – Launch of Othandweni shelter for street kids together with Unibank 1996 – Corporate funding 1999/2000 – Foreign funding 2006 Resource Development department

  7. MES story

  8. Donors are our partners

  9. Donors are our partners • Who are our partners? • What set of needs do they have? • Why is our offering the best to satisfy their needs?

  10. The Fundraising Cycle

  11. The Fundraising cycle Your offering

  12. What are you offering? • Elevator statement • Case Statement • Value proposition

  13. Reality check • Funding forecast • Opportunities • Risks • Negotiation

  14. The Fundraising cycle Your offering Identify your donor

  15. Donor identification • Donor research • Donor allocation

  16. The Fundraising cycle Your offering Identify your donor Approach your donor

  17. Donor Approach • Relationship in the making • Help the donor understand your plight, passion.

  18. The Fundraising cycle Your offering Identify your donor Take care of your donor Approach your donor

  19. Donor Care • Don’t let them question whether they made the right choice. • Acknowledgement • Feedback/ progress reports • Additional opportunities • Update them on new developments • Success stories • Exit strategy

  20. Administration • Donor info and activities • Standard Operating Procedures • Forecast and banked • Allocation of donations • Systems to provide feedback • Donor handover • Donor relationship scale

  21. Donor relationship scale

  22. Communication • Integrated process: Donor – Resource Developer - Programme • Important for relationship building • Social media is a low cost tool that can be used very successfully in communicating to our donors/staff

  23. Social media

  24. To conclude What are you going to: - Quit doing? - Start doing? - Keep on doing? Let’s pray!

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