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10 Features to Check Out in Your Subscription Management Solution
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10 Features to Check Out in Your Subscription Management Solution
What is a Subscription Management Solution? • Manages the purchases of a SaaS application – also called as subscription • Keeps track of the customers and what they are using • Manages the billing process • Helps in communication with customer • Monitors payment status and takes appropriate action SaaS Life Cycle Management Solution
Why should SaaS ISVs Automate Their Subscription Process? SaaS Life Cycle Management Solution
Let’s look at few scenarios that can give you an idea on the variations you can bring in your SaaS Subscription model Variations in SaaS Business Model SaaS Life Cycle Management Solution
Tenant A – has subscribed to modules ‘X’, ‘Y’ and ‘Z’ at a monthly flat cost of 100 USD, and will be paying it in a pre-paid model (i.e. the payment will be made at the start of the month). Variation #1 SaaS Life Cycle Management Solution
Tenant B – has subscribed to the same set of modules just like Tenant A, but will be paying on a usage based model. It will be a monthly (base) flat cost of 25 USD plus 1 USD per transaction, which will be done through the SaaS system. For example, if this tenant has done 53 transactions in a given month, then they will be paying 25 + 53 = 78 USD on a post-paid model. Variation #2 SaaS Life Cycle Management Solution
Tenant C - has subscribed to modules ‘A’, ‘B’ and ‘X’ at a monthly flat cost of 125 USD, but will be on SaaS trial mode for the first 30 days. So, the first 30 days of usage by this customer should not be considered for SaaS invoicing (or rather for applying cost). Your SaaS solution should be able to differentiate between a paying customers, non-paying customers, paying customers currently on trial mode and non-paying customers on trial mode. Variation #3 SaaS Life Cycle Management Solution
Reseller A – this SaaS reseller has access to all modules. However, as an ISV you may want to control what modules can be available for which resellers. This is required when your solution serves multiple domains, and hence you may have domain based resellers. For SaaS resellers, you will be billing 20% of the total revenue accrued by that reseller in that month. In order to do that you should know the exact data on the revenues that have come through the tenants boarded by this reseller. Variation #4 SaaS Life Cycle Management Solution
Tenant D – has subscribed to only one module ‘C’ at a monthly flat cost of 125 USD, but will be paying it in a post-paid model (i.e. the payment will be made at the end of the month). In addition to this, there is a usage limitation that has to be applied for this tenant. For example, this tenant can only perform 100 transactions per month, beyond that the system should restrict the transactions. Variation #5 SaaS Life Cycle Management Solution
Top 10 Key features SaaS Life Cycle Management Solution
Package Management Top 10 Key Features • Publish multiple editions of SaaS product • Allows you to create a package by grouping the modules available in your SaaS product. • Helps ISVs price their modules individually, which will benefit both ISVs and customers. #1 • One of the most complex features in subscription management. • ISV should be able to define multiple price plans for the same package. • For example, Document Management System - Premium Package can have 3 pricing plans. Monthly Plan at $40, Quarterly Plan at $100 and Yearly Plan at $300. Pricing Plan #2 SaaS Life Cycle Management Solution
Trials that can be used by potential customers to evaluate the SaaS application. • Allows ISV to create subscriptions with trial support. • For example, I can create a Silver Package with trial for 20 days. When a customer signs up to this subscription they will get the first 20 days as free and the billing will apply only from the 21st day. • In some cases ISVs can also decide to offer a lighter version as completely free forever. This scenario should also be supported. However, the most interesting feature is on the insights that • ISVs can get increase conversion rate through Tenant Analytics. Hot Trials (or leads) recording a high usage of your system, which means they are in the happy path • Trials recording low usage of your system, which means they are either not happy about what they see or is stuck up with some road block. Top 10 Key Features Trial Analytics #3 SaaS Life Cycle Management Solution
Value based pricing models provides an attractive pricing model for SMB segment. • With Value based pricing model the customer gets charged based on certain attributes that can reflect the amount of usage by that customer. • For example, in a SaaS based recruitment system customer can be charged based on the number of candidates ($X per candidate) recruited through the system. • Pricing plan can describe how this metered data should be used for cost calculation. • Slab based pricing and Fixed cost pricing are 2 common ways used in the industry. • For example, Fixed cost could be $25 for each person recruited through the system. Whereas for the trading system it could be 1% upto .5mn, 0.8% for >.5mn and <1mn, 0.5% for >1mn, which is a slab based pricing. Top 10 Key Features Usage Based Billing #4 SaaS Life Cycle Management Solution
Tax and Discount components are vital in an invoice and can change from customer to customer. • ISVs can publish various discount codes, which can be applied by the customers. • Once the code is applied appropriate discount should reflect in the invoices. • In some cases Discount line items can also be used for manual cost adjustments. Tax/Discount Support Top 10 Key Features #5 Invoices • Billing engine of subscription management solution should be able to automatically generate invoices based on the subscription plan. • ISVs should be able to set the date for monthly and quarterly invoice generation. • In case of metering, invoices should calculate the exact amount based on the values set in the pricing plan. #6 SaaS Life Cycle Management Solution
Pre-Paid / Post Paid Billing • Billing can happen either on a pre-paid model or post paid model. • In a pre-paid model invoices are raised at the start date of the subscription and the customer will be charged immediately. Post paid models are the ones where the invoice is raised after the subscription end date. • ISVs can choose to operate on either of the models, or even both. Top 10 Key Features #7 • Support all major credit cards. Customers should be able to enter the credit card details while sign-up or before the billing date. • In case if the subscription management solution is storing the credit card details then it should carry PCI Compliance certificate. • Pay Pal could be another alternative to credit cards as many companies have corporate pay pal accounts. • When a credit card transaction fails it has to go through a retry policy where the card might be tried for few more times before concluding it as a permanent failure. Credit Card / Pay Pal Support #8 SaaS Life Cycle Management Solution
Customer Portal • Customer should be able to find all the details pertaining to their bills. • Customer portal should provide them with details about their current subscription, past invoices and current charges. • Allow customers to upgrade and downgrade their subscriptions Top 10 Key Features #9 Notifications • Notifications are those communications that go to the customer all through their engagement with the SaaS provider. • Trial period expiration, Reminders, Credit card reminder, invoice mail, payment reminder, payment success/failure, usage alerts – are all examples of notifications that can go out to customers. #10 SaaS Life Cycle Management Solution
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Techcello is a cloud-ready, SaaS Application Development Framework About TechCello Can be used to, Build new SaaS products Convert single-tenant Apps to Multi-Tenant Migrate on premise products to SaaS model Cello framework is delivered as a set of libraries and APIs that can be easily integrated to your product Applications built using Cello can be deployed in any cloud Cello contains building blocks for developing, monetizing and servicing your SaaS offering. SaaS Life Cycle Management Solution
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