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Exploring the Boundaries Augmented Reality and Virtual Reality
Virtual Reality With images and things that seem genuine, a virtual reality (VR) environment gives the user the impression that they are completely engrossed in their surroundings. A virtual reality headset, helmet, or other equipment is used to see this world.
Argumated Reality Augmented reality is an interactive experience in which a real-world environment is enhanced with computer-generated visual elements, sounds, and other stimuli
Impact of VR and AR on Digital Marketing The use of AR and VR in digital marketing opens new doors, allowing brands to interact with customers in unique ways. Moreover, these types of experiences retain attention and drive engagement more than traditional digital marketing.
Example One example is how TOMS Shoes incorporated VR into its marketing strategy by offering users the chance to follow its team to donate shoes via a VR film.
Real-Time Facts • The Virtual Reality and Augmented Reality market in the Retail industry were estimated to have a worth of $3.79 billion in 2021, which is expected to increase to $17.86 billion by 2028. • According to a consumer survey conducted by Google, it was found that more than 66% of users would like to use AR technology for a better shopping experience.
Conclusion AR and VR technologies have revolutionized e-business by providing immersive experiences, personalized interactions, and enhanced customer engagement. https://raghugaddam.com/