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Click 2 Call

Click 2 Call. Generating Instant Leads & Conversions Mobile as a medium and current trends About Mediaburst Who What How Agency Services Questions. Contents. Generating Instant Leads & Conversions. Create interest: Step 1. From: Mobile Co. Personalised SMS send header.

EllenMixel
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Click 2 Call

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  1. Click 2 Call

  2. Generating Instant Leads & Conversions Mobile as a medium and current trends About Mediaburst Who What How Agency Services Questions Contents

  3. Generating Instant Leads & Conversions

  4. Create interest: Step 1 From: Mobile Co. Personalised SMS send header You are entitled to a new mobile phone, click below to select, http://wap.mobi SMS can be customised to dynamically represent the company brand & promoted product STEP 1 Promotional SMS push to consumers (target or existing) offering a new product or service, within the SMS is a URL linking to…..

  5. Selling: Step 2 Insertion of company logo Headline promotion, linking to info page Company Info Telephone link directly to call centre Links to product info & offers Data capture, client specified Sample site template STEP 2 …..a branded WAP portal, serving up key product or offer information…..

  6. Instant Order: Step 3 Clicking the ‘Call Now’ button terminates the internet session and creates a call to inbound call centre to process order. STEP 3 ….Consumer accepts offer by clicking purchase button, generating an inbound reactive call to purchase product/service

  7. Completing Sale: Step 4 Order information collected by call centre, payments taken by credit/debit card Customer initiates inbound call to purchase offer Product dispatched to customer STEP 4 Consumer places order, call centre dispatches product/paperwork

  8. Target Clients Financial Sector Credit Card balance transfers Insurance Loans Service Providers Telecoms Entertainment (Sky, Virgin Media) Utilities Automotive Manufacturers (book test drive) Rescue Services (customer acquisition & CRM) Consumer Goods Electronics Shopping TV Entertainment products Event ticket Last Minute/limited offers

  9. The following statistics demonstrate the effectiveness of including mobile interaction through traditional advertising: Mobile as a medium and current trends • There are 47.5 million active phone subscribers in the UK* • There are 5 dominant UK Networks, 4 with similar market share (see table 1)* • 18.5% of consumers now respond to offline adverts via SMS (see table 2)** • Over 12.9 million UK subscribers have accessed the mobile internet for information or content** Table 2 – Percentage of Consumers responding by text Table 1 – Market Share of Major UK Networks Sources: * Mobile 365 UK Information Summary ** M:Metrics Q3 UK Statistics

  10. Prominent drivers continuing to grow the market include the: ongoing simplification of accessing the mobile internet ever decreasing network data charges for surfing / downloading increasing numbers of handsets being sold with faster download speeds marketers attracted to well defined metrics from mobile campaigns consumer need for instant gratification versus visiting their PC "These numbers are not unlike what we saw in email response during the mid-1990's as the Web emerged an advertising medium. The growing adoption of major brands using SMS and the substantial consumer response rates indicate a couple of important trends: mobile as a commercial medium is on steroids; and multimedia convergence is real." Will Hodgman, CEO, M:Metrics, Independent Mobile Market Analysts Mobile as a medium and current trends

  11. Mediaburst design and create mobile internet sites for the distribution of information, content and downloads We enable brands to instantly gratify their potential consumers by delivering key purchasing information and influencing buying behaviour, increasing loyalty and promoting brand interaction Using a flexible delivery platform, we are able to deliver information to multiple handsets, as there is no common ‘Windows’ platform amongst the different mobile brands, (Nokia, Motorola, etc) Our current clients include media publishers, TV advertising, brand owners, mobile marketers and national retailers About Mediaburst…Who

  12. About Mediaburst…What • Empower brands to connect with prospective & existing clients • Instantly gratify consumers need to purchase • Collect user data • Manage direct contact campaigns to specific consumers • Design & development of mobile internet presence • Develop innovative scalable technology • Deliver m-commerce solutions Sample site templates, bespoke site design available

  13. About Mediaburst…How With unparalleled experience in SMS and mobile internet, content production, delivery and m-commerce, Mediaburst have developed a powerful platform to publish mobile internet sites. The platform is constantly being developed to include the most up to date technologies for handsets

  14. Mediaburst are experts in the design and delivery of mobile campaigns. Our services include; Technology education Pre-pitch consultancy Technical support during pitch Content creation and formatting Animation (mobile ready and Text to Screen) Mobile Site design Hosting, management and content delivery SMS provisioning Weekly campaign statistics End of campaign summary analysis Customer support Agency Services

  15. Questions & Answers Stuart Brown Sales & Marketing Director 0845 050 7809 stuart.brown@mediaburst.co.uk

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