The Power of Personal Branding Why Every Entrepreneur Needs One (2)

1. VOL01|ISSUE07|AUGUST2024 ntrepreneur ne InspiringEntrepreneurstotheWorld AJOURNEYOF INNOVATION ANDGROWTH Co-Founder,GoMechanic GotoDigital

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4. Editor's Desk In thevastlandscapeofdreamsandaspirations,EntrepreneursOneisdelightedtopresentthe SPECIALEDITION.Thisedition,likeitspredecessors,standsasatestamenttoourcommitment to providingyou withexclusive insightsinto thecaptivating worldofentrepreneurship.Aswe embarkonthisliterary journey,weinviteyou toimmerseyourselfinthenarrativesofvisionary entrepreneurswho haveleftanunflinchingmarkonthe business landscape. Entrepreneurshipisarealm wheredreamsare woven intoplans,strategies meticulously crafted, andgoalssettonavigate thechallengingterrainofbusiness. Ourmagazine, EntrepreneursOne,servesasachronicleoftheseendeavors,shedding lightonthe nuancedjourneys ofindividualswhohave notjustdreamedbuttranslatedtheir dreams intoreality. The entrepreneurialjourney,asdepictedinthepagesof thisnewedition,isa tapestryofdetermination,resilience,andunwaveringcommitment.We acknowledgethestruggles,thetriumphs,andtheever-thin linebetweensuccess and failurethatentrepreneurs navigate.EntrepreneursOnedoesnot merelyofferbusiness insights;itendeavors to bea catalyst forpersonalgrowth. Ourteam,dedicatedtocurating qualitycontent, aimsto provideyou witharticles andblogs thatnotonly benefityour businessventuresbut alsocontributetoshaping yourcharacter. Thelife storiesfeatured withinthesepagesaimtoplant seedsofambition andinspireyou toembarkonyouruniquejourney. AswepresenttheSpecialEdition,weextendaninvitationtoyou,our cherishedreaders,toexplore,learn,and reflect. Your feedback isinvaluable tous, andwe encourageyou toshare your thoughtson howwe cancontinuetoevolve and serveyoubetter.EntrepreneursOneis notjustamagazine;itis acommunitywheredreamsarenurtured,andsuccess storiesarecelebrated. Here'sto a yearfilled with inspiration,growth,andentrepreneurialtriumphs. ArpitaBanerjee ManagingEditor

5. ntrepreneurne InspiringEntrepreneurstotheWorld VOL01|ISSUE07|AUGUST2024|Rs.249 PUBLISHER SUNILKUMAR BUSINESSHEAD RINKYYADAV MARKETING&OPERATIONSHEAD DEEPAKSINHA CORPORATETEAM ADITISINGH, ANAMIKASINGH, RIYAYADUVANSHI RELATIONSHIPMANAGER HARSHAGEHLANI DESIGN&CREATIVEHEAD LAKSHITJAIN FINANCEHEAD AMARDEEPSINGHTOMAR CIRCULATION MANAGER RAGHAVMAHAJAN VIVEKSHARMA MANAGINGEDITOR ARPITABANERJEE EDITORIAL CONTRIBUTORS APEKSHAAJALOTA,AALIYA WASEEM,AYUSHIVERMA, SANJANAPATTANKAR, AYUSHMANPRATYUSH, DIPANWITAPRUSTY, STHITIPRAJNAPANDA DATARESERCH&ANALYSIS SONIKASINGH,SHALUBARJATYA, NEHASINGH,RAHULKUMAR, PUJAVISHWAKARMA TECHNICALHEAD SHIVAMKUMAR DIGITALMARKETINGMANAGER VISHAKHASINGH EntrepreneurOneisalsoavailableon RegisteredOffice 47/2A,GroundFloorBlock-WZ, VillageBasaiDarapur,Delhi-110015 Website:-www.entrepreneuronemedia.comEmail:-info@entrepreneuronemedia.com Just GoDigital Copyright@2024EntrepreneurOneMedia,AllRightsReserved Reproductioninwholeorpartofanytext,photography,orillustrationswithoutwritten permissionfromthepublisherisprohibited.Whilethepublishersmadeeveryefforttoensuretheaccuracyofallinformationinthismagazine,theywillnotbeheldresponsibleforanyerrorstherein.

6. 14 18 20 BINUPRAKASH FOUNDERANDCEO-SANGAU SANGAUstandsoutasatop-tierpropertymanagementandrentmanagementfirmbasedinBangalore,India.Renownedforitsdedicatedteam,SANGAUdeliverspersonalizedsolutions,includingtenantscreening,leaseadministration,upkeep,andrentcollection.Byintegratingcutting-edgetechnology,SANGAUfacilitatesonlineplatforms forpropertyowners andadoptsdigital marketingtacticstoattract high-calibertenants. ANUMENDA MANAGINGTRUSTEE-RMZFOUNDATION AnuMenda,ManagingTrustee,RMZFoundationbelievesthatartistheunifyingforcethattranscendsgeographicalboundaries.“Weviewthisexhibitionasanopportunitytosparkmeaningfulconversations andmakeart moreaccessibleto diverseaudiences. PUNITHK.JALAN|PRATEEKP.JALAN FOUNDINGPARTNER|EXECUTIVEOFFICER "SatiEnterpriseswasfoundedin1975bySunilandPunithJalaninMangalore(Karnataka,India)startedwithonetruck,andhassinceexpandedtoafleetofover100.Theorganizationspecializesinbulkliquid logistics,pioneering stainless steeltanker transportforspecialtychemicals.Theirmissionistoprovidesecureandefficienttransportation solutions tochemical manufacturers." COVERSTORY HIMANSHU ARORA MUSKANKAKKAR CO-FOUNDER,GOMECHANIC UndertheleadershipofMuskanKakkarand HimanshuArora,GoMechaniccontinuestoset newbenchmarksintheindustry.Their comprehensivecarcaresolutionsandcommitment to quality and innovationensure that GoMechanic remainsattheforefrontoftheautomotiveserviceindustry,providingexceptionalvalueto customers acrossthenation. 22 MR.PARAGCHHEDA JOINTMANAGINGDIRECTOR-PRINCEPIPINGSYSTEMS IntherealmofIndia'swaterinfrastructure,PrincePipes&FittingsLtd.standsasabeaconofinnovationandadaptabilityunderthevisionaryleadershipofMr.ParagChheda,theJointManagingDirector.RecognizedasoneofEntrepreneurOneMagazine's"Super30VisionaryLeaderstoWatchin2024,"Mr.ChhedasharesinsightsintoPrincePipes'vision,strategies,andgroundbreakinginitiativespoisedtoshapetheindustry'slandscape.

7. 28 30 VINIRUKHANA DIRECTOR- DIVINE SPACE DIGITALTECHNOLOGY TheCreativeDirectorofDivineSpaceDigitalTechnology,ViniRukhana,isalsoakeypersoninthecompany.Shebeganherunder-graduationintheHumanitiesstream,thenflewoverseastocompletehergraduation inPsychology andreturned toIndia tojoinLowe Lintas,oneof thebiggestAd agenciesinIndia, toexplorehercreativeside.HerstintwithLoweLintashelpedhertodetermineher passion. SAMEERMOHAMMED FOUNDERANDCEO-NOCTURNALNETWORK NocturnalNetworkisaleadinghospitalityandentertainmentcompanyrenownedforcraftingexceptionalsocialexperiences.TheyownandmanageaportfolioofrestaurantsandnightlifevenuesinmajorcitiesacrossIndia,includingArtistryLiveinGoaandHyderabad,ArtistrySuitesinGoa,andTapasMeinChennaiandHyderabad. 32 34 DR.ANJULIKASALHAN CEO-SYSTEM HOLDINGS Asafintechentrepreneurandtwo-timeEnglishWomen'sAwardwinner,Dr.AnjulikaSalhanhasover25yearsofexperienceinleveragingtechnologytosolvecomplexproblemsacrossdiversesectors.Herexpertiseinmathematics,computerscience,andengineeringhasenabledhertobringinnovativeideasandproductstomarketswiftlyand profitably. AVLOKITADAYAL CO-FOUNDER&CMO-AMPLIFY At Amplify, ourkeypersonisAdhish,whoismybusinesspartner,co-founder,andcreativedirector.Together,weformadynamicteam.WhileAdhishoverseesthe creative sideoftheagency,Ihandlethedigitalaspects,includingstrategy,hiring,andbusinessdevelopment.It'sacollaborativeeffort,andweworktogethertoensurethatourclientsreceivethebestpossibleservice.

8. GoMechanic:AJourneyofInnovationandGrowth THERISEOFAPROMINENTCARSERVICE PLATFORM GoMechanic,aleadingcarserviceandrepairplatformin India,hasundergonearemarkabletransformationsinceitsinception.Undernewleadership,followingitsacquisitionbyServizzy,asubsidiaryofLifelongGroupin March2023,thecompanyhasreachednewheights.Inthefinancialyear2023-24,GoMechanicachievedarevenueofINR210crore,withINR85croregeneratedin thefirstquarterofFY2024-25alone.ThissuccessmarkedasignificantmilestoneasthecompanyturnedEBITDApositiveduringthisquarter. MEETTHEVISIONARIESBEHIND GOMECHANIC MuskanKakkar:TheHeartbeatofGoMechanic EXPANDINGOPERATIONSAND INNOVATIONS GoMechanic'soperationalprowessisevidentinitsabilitytoserviceover30,000carsmonthlythroughavastnetworkofmorethan600workshopsacross50cities.Thecompany'sambitionsdonotstopthere;by2027,GoMechanicaimstoexpanditspresencefrom50to1,000cities,withthegoalofservicing1outof10carsinIndia.Thecompany’scommitmenttoinnovationisshowcasedthroughspecializedservicesforluxurycars,extendedwarranties,andtheintroductionofelectricvehicle(EV)servicestations. Additionally, theGoMechanicAccessoriessegmentreportedanimpressiveINR11.2crorein revenueforQ1FY2024-25,underscoringitsgrowthanddedicationtocustomersatisfaction. MUSKANKAKKAR Co-Founder 08|EntrepreneurOne|August’24

9. WhenHimanshuArorateamedupwithMuskanKakkarto co-foundServizzy,heknewhehadfoundanexceptional partner.Together,theybuiltServizzy,whichlater acquiredGoMechanic,cementingtheirsharedvisionin theautomotiveserviceindustry.Muskanismorethanjust aco-founder;sheisthesoulthatkeepsthecompany connectedandthriving.Heruniqueability toempathize witheveryonearoundher,whetherit'sthemechanicson thefloor,thetechteamburningthemidnightoil,orthe marketingdepartmentbrainstormingthenextbig campaign,hasmadeheraninvaluableassettothe company. Muskan’sempathyfostersadeepconnectionbetweenalldepartments,ensuringthateveryonefeelsheard,valued,andmotivated.Forher,it’snotjustaboutrunningabusiness;it’saboutcreatingacommunitywhereeveryteammemberfeelsliketheybelongandareintegraltothecompany’ssuccess. Inthefast-pacedworldofautomotiveservices,new challengesandopportunitiesarisedaily.WhileHimanshu oftencomes upwithnewideasandstrategies,Muskan playsacrucialroleinmeticulouslyanalyzingeach conceptanddeterminingwhat’sbestforthebusiness.Her abilitytobalancecreativitywithpracticalityensuresthat GoMechanic’sventuresarenotonlyinnovativebutalso sustainableandprofitable.Herstrategicmindistheforce thattransformsideasintoactionableplans,steering GoMechanictowardconsistentgrowthandsuccess. HIMANSHUARORA Co-Founder Astrongadvocatefortechnologicaladvancement, Himanshuhasintegratedmodernsolutionsinto GoMechanic’soperations,enhancingbothefficiencyand customerexperience.Hisdedicationtoempoweringlocal mechanicsthroughtrainingprogramshaselevatedtheir skillstointernationalstandards,improvingservicequality andinspiringanewgenerationofautomotive professionals. HimanshuArora:TheVisionaryBehindGoMechanic Muskan'sjourneywithGoMechanicbeganwithHimanshu Arora,aleaderwithadeeppassionfortheautomotive serviceindustry.Himanshu'sstrategicinsightandmarket knowledgehavebeeninstrumentalintransforming GoMechanicintoatopnameknownforqualityand innovation. Himanshu'srole atGoMechanicispivotal.Hesetsthe strategicdirectionandoversees thecompany’sgrowth andexpansion.HisfocusonensuringthatGoMechanic's servicesmatchOEMstandardswhilemaintaining accessibilityhassignificantlystrengthenedthecompany’s reputation.Byexpandingthecompany'sofferingsto includeawiderangeofsparepartsandaccessories, Himanshuensuresthatcustomersalwayshaveaccessto top-qualitycomponents. THEFUTUREOFGOMECHANIC UndertheleadershipofMuskanKakkarandHimanshu Arora,GoMechaniccontinuestosetnewbenchmarksin theindustry.Theircomprehensivecarcaresolutionsand commitmenttoqualityandinnovationensurethat GoMechanicremains attheforefrontoftheautomotive serviceindustry,providingexceptionalvalueto customersacrossthenation. August’24|EntrepreneurOne|09

10. Q.HOWARENEWIMMERSIVE TECHNOLOGIESMAKINGAPOSITIVE IMPACTONENTERPRISES?ANDWHAT NEWTECHNOLOGIESAREYOUUSINGIN YOURORGANIZATION? Newimmersivetechnologies,particularly in theElectric Vehicle(EV)sector,aresignificantlyenhancing thecar servicingindustrybyimprovingserviceefficiencyand reliability.At GoMechanic,we integrateIoT(Internetof Things)andAI(ArtificialIntelligence)tostayaheadinthe rapidlyevolvingEVmarket.OuruseofIoTsensors continuouslymonitorscriticalEVcomponentssuchas batteryhealthandmotorperformance,whileAI algorithmsanalyzethisdatato predictpotentialissues, enablingproactivemaintenanceandreducingunexpected breakdowns. Workingtogether,MuskanandHimanshuforma powerfulduo,blendingempathy,strategy,andvisiontodriveGoMechanic’songoingsuccessandgrowth.Withtheir leadership,thefutureofGoMechaniclooksbrightasthey continuetoinnovateandexpandtheirreach,settingnewstandardsintheindustry. ENTREPRENEURONEMAGAZINESAT DOWNWITHHIMANSHUARORA,CO- FOUNDEROFGOMECHANIC Inthisinsightfulconversation withEntrepreneurOne Magazine,wecatchupwithHimanshuArora,Co-Founder ofServizzy,whichacquiredGoMechanic,makingstrides inIndia'sautomotiveserviceindustry.Himanshushares theremarkablejourneyofGoMechanic,fromitsearly challengesto becomingahouseholdnameforcarcare. Healsodelvesintotheinnovativeapproachesthathave setthecompanyapartandoffersaglimpseintothe ambitiousgoalsthatwillshapethefutureofcarservicing inIndia. We alsoemployadvanceddiagnostictoolstailoredfor thelatestEVmodels,providingprecise anddetailed insightsintothevehicle’scondition,andensuring accuraterepairsandmaintenance.Ouradvancedbattery managementsystems(BMS)monitorandmanage batteryperformance,enhancingbatterylifeand ensuringoptimalperformance. Q.HOWAREYOUDIFFERENTFROM PEOPLEWORKINGINASIMILAR DOMAIN? GoMechanicdistinguishesitselfintheautomotive servicemarketthroughseveralkeyadvantages.Witha networkofover600workshopsacrossmorethan50 cities in India, we ensurethatyoureceiveconsistent, high-qualityservicewhereveryouare.Ourcustomer- centricapproachincludestransparentpricing,easyonline booking,andreal-timeservicetracking,makingcar maintenanceconvenientandstress-free.Weuseonly genuinesparepartsandemployskilledtechnicians, ensuringthateveryservicemeets rigorousquality standards.Ouradvanced appand websiteprovidea seamlessuserexperience,frombookingtotracking servicehistory.Beyondrepairs,weoffercomprehensive solutionsincludingdoorstepservice,premiumcar detailing,and24/7roadsideassistance.Ourcommitment tosustainabilityisreflectedinouruseofeco-friendly productsandefficientwastemanagementpractices. Additionally,ourround-the-clockcustomersupport Thesetechnologiescollectivelyenhance thecustomer experiencebyofferingreal-timeupdates,predictive maintenancealerts,andefficientserviceprocesses, ensuringthatEVownersreceivetop-notchservicetailored to theirvehicle’sneeds.Thisintegrationof immersive technologiespositionsGoMechanicattheforefrontof automotivecareinnovation. Q.WHATARETHENEWTRENDSYOUSEE INTHEINDUSTRYTODAY? Theautomotiveservicingandaccessoriesindustryis seeingsignificantadvancements,drivenbytechnology andevolvingconsumerdemands.Herearesome key trendsbackedbydata: RiseofElectricVehicles (EVs): MarketGrowth:EVsalesareprojectedtoreach10 millionunitsgloballyin2024,a25%increasefrom 2023. GovernmentIncentives:Variousgovernmentsare providingsubsidiesandimplementingstricter emissionstandardstoboostEVadoption . ensuresthatyouareneveraloneontheroad.With ambitiousplanstoexpandto1,000citiesby2027, GoMechanicisdedicatedtosettingnewstandardsin automotivecare. 10|EntrepreneurOne|August’24

11. Q.HOWDOYOUENCOURAGEPEOPLE TOWORKINYOURORGANIZATION? AtGoMechanic,wefocusonempoweringouremployees throughcontinuouslearninganddevelopment.We providevarioustrainingprogramsandworkshopstokeep ourteamupdatedwiththelatestindustryknowledgeand skills. FuelCellElectricVehicles(FCEVs): Efficiency:FCEVsnowachievearound60%efficiency, withimprovementsexpectedtopushthisto70%by theendofthedecade. Adoption:Over10,000FCEVsarecurrentlyonthe road,withforecastspredictingthisnumberwillrise to13millionby2030. AIandPredictive Maintenance: CostReduction:AI-drivenpredictivemaintenancecan reducerepaircostsbyupto30%byidentifyingissues beforetheybecomecritical. ServiceEfficiency:AIdiagnosticsimproveservice efficiencyby20%,allowingforquickerandmore accuratevehicle assessments. Wepromotecross-departmentalcollaboration,enabling employeestogaindiverseinsightsandexpertise,which fostersinnovativethinkingandbroadenstheir understandingofdifferentbusinessaspects. Our entrepreneurialcultureencouragesemployeesto takeownership of theirprojects,makedecisions,and innovate,preparingthemforleadershiprolesand personalgrowth. 3DPrinting: ProductionSpeed:3Dprintingreducespart productiontimebyupto90%,enablingrapid prototypingandcustompartmanufacturing. CostEfficiency:Itlowersinventorycostsby30%due toon-demandproductioncapabilities. Wevalueeachemployee'scontribution,whichhasearned usthe"BestWorkplace"awardfromIndiaToday.This recognitionandourcommitmenttoapositivework environmentensurethatallteammembersfeelrespected andappreciated. Q.WHATAREYOULOOKINGFORWARD TOACCOMPLISHINGMOSTIN2024? In2024,GoMechanicaimstoachieveseveralkey milestones todrivegrowthandinnovation.Ourprimary goal isto securesignificantfundingbyshowcasingour recentfinancialachievements,includingarevenueof ₹210croreinFY2023-24andturningEBITDApositivein the firstquarterofFY2024-25.Thisdemonstratesour financialhealthandoperationalefficiency. ConnectedVehiclesandCybersecurity: MarketSize:Theconnectedvehiclemarketis expectedtoreach$60billionby2025,drivenby advancementsininfotainmentandV2X communication. CybersecurityInvestment:Investmentsinautomotive cybersecurityareprojectedtogrowby15%annually toaddressincreasingthreats. SustainabilityinManufacturing: RecyclingInitiatives:70%ofautomotive manufacturersarenowincorporatingrecycled materialsintotheirproductionprocesses. CarbonFootprintReduction:Effortstoreducecarbon footprintsinmanufacturinghaveledtoa20% decreaseinemissionsoverthepastfiveyears. Weare alsofocusedonlaunchingourdigitalproduct, GAAS(GarageasaSoftware),in500cities.GAASis designed to help garageownersmanageordersmore effectivelyandincreasecustomerretentionthrough streamlinedoperationsandenhancedcustomerservice. Thisinitiativeispartofourbroaderstrategytoexpand ourfootprintfrom50to1,000citiesby2027,aimingto service1outof10cars inthecountrybythattime. Thesetrendshighlightthedynamicnatureofthe automotiveservicingandaccessoriesindustry, emphasizingtheimportanceoftechnology,sustainability, andefficiencyinshapingthefuture. Theseeffortsaresupportedbyourrecentstrategic partnershipsandtheexpansionof ourserviceofferings, whichhavesignificantlyincreaseduserengagementand ordervolume.Byleveragingadvancedtechnologiesand innovativebusinessmodels,GoMechaniciswell- positionedtoleadtheautomotiveserviceindustryin India. August’24|EntrepreneurOne|11

12. Q.WHATCHALLENGESDOYOUHAVETO OVERCOMETOGETHERETODAY? TransitioningfromGoMechanic1.0to2.0involved overcomingseveralkeychallenges.Onemajorhurdlewas redefiningourbrandtoemphasizeconvenience, transparency,andtrust.Thisrebrandingrequireda Q.WHATDOESSUCCESSLOOKLIKETO YOU? WeaspireforGoMechanictobecomesynonymouswith excellenceincarservicing.Successiswhentermslike "qualityservice,""reliablerepair,"and"customer satisfaction"areimmediatelyassociatedwith comprehensiveoverhaulofourtechnologicalinfrastructuretoenhanceservicedeliveryandcustomerexperience.Oureffortstoconveythesenewvaluessuccessfullyled to a137%increaseinordersanddoubledmonthly activeusers(MAUs)withinfourmonths. GoMechanic.Weaimtosetabenchmarkthatfarexceeds whatlocalmechanicsoffer,establishingourselvesasthe leaderin theindustry. ForGoMechanic,successmeansbeingthegoldstandard incarservicing,definedbyconvenience,transparency,andtrust.Weenvisionafuturewherebookingserviceisassimpleasataponyoursmartphone,andcustomersexperienceaseamlessdigitalplatformfromstarttofinish. Transparencyiscrucial.Successisachievedwhen customersknowexactlywhatservicestheyaregetting, whytheyareneeded,andthecost—nohiddenfees.This buildstrustandkeepscustomersinformedandconfident intheirchoices. Systemintegrationposedanothersignificantchallenge. Wemerged technologies, restructuring compatibility variouslegacysystemswithadvanced necessitatingsubstantialbackend anddatamigration.Thisensured andimprovedperformanceacrossour platforms.Aspartofthiseffort,westreamlinedour workflowsandachievedarevenueof₹210croreinFY 2023-24. Datasecurityhasbecomeincreasinglycritical.We implementedadvancedencryptionprotocolsand continuousmonitoringsystemstoprotectcustomerdata, maintaininghightrustlevelsandpreventingbreaches. Our robustcybersecuritymeasures were essentialin safeguardingsensitive information. Unwaveringtrustis central toourmission.Weaimfor customerstoconfidentlyleavetheircarswithus, knowingthey'llreceivetop-qualityserviceandgenuine parts.Ourconsistent,reliableperformanceensuresevery customerfeelsvalued. Enhancingtheuserexperience(UX)wasanotherfocus area.Throughextensiveresearchand iterativedesign improvements,wemadeourplatformmoreintuitiveand user-friendly,ensuringasmoothcustomerjourneyfrom bookingservicestoreceivingupdates. Ultimately,successisbrandrecall.Wewantcarownersto thinkofGoMechanicfirstforall theirautomotiveneeds, creatinglastingimpactsandsolidifyingourpositionas thetrustednamein carservicing. Q.ASALEADEROFYOUR ORGANIZATION,WHATIMPORTANT DECISIONSDOYOUMAKEFORTHE COMPANY? AsaleaderofGoMechanic,mykeydecisionsfocusondrivinggrowth,securingfunding,and maintaining quality.Isetstrategicdirections,explorenewmarkets,andinvestintechnologieslikeARandAItoenhanceourservices.Ensuringhighservicestandardsthroughrigoroustrainingandqualitycontrol,improvingcustomerexperiencewithtransparentpricing,andseamlessservicebookingareparamount.Buildingastrongteam,formingstrategicpartnerships,andimplementingsustainablepracticesarealsocritical.ThesedecisionsareaimedatpositioningGoMechanicastheindustryleaderknownfor convenience,transparency,andtrust. Trainingandadaptationwerevitalforourworkforceto effectivelyutilizenewtechnologiesandworkflows introducedwithGoMechanic2.0.Comprehensivetraining programsensuredouremployees couldmaintainhigh servicestandardsandefficientlyusenewsystems.This trainingwascrucialinsupportingourexpansiontoover 600workshopsacrossmorethan50cities,servicingover 30,000carsmonthly. Despitethesechallenges,ourtransitiontoGoMechanic 2.0hassuccessfullypositionedusasaleaderinthe automotiveserviceindustry,demonstratingour commitmenttocontinuousimprovementandinnovation. 12|EntrepreneurOne|August’24

13. Q.WHATARE THENEWSTRATEGIESYOU HAVEADOPTEDFORYOURBUSINESS? BusinessExpansion WarehouseManagement&Accessories InventoryOptimization:Wehaveimplementedstrategies tooptimizeinventorylevels,ensuringsparepartsand suppliesare availablewhenneeded.Thisreduceswait timesandimprovesserviceefficiency. MarketPenetration:Weareexpandingintotier-2andtier-3citiesbysettingupadditionalservicecenters.Thisstrategyincludestargetedmarketingcampaignstocapturelocalmarketshareandaddress regional customerneedseffectively. LeanPractices:Adoptingleanwarehousingpractices helpsusminimizewasteandstreamlineoperations.This approachenhancesefficiency,reducescosts,andensures asmoothsupplychain. Q.WHATARESOMEOFYOURFUTURE ENDEAVORS? GAAS(GarageasaSoftware)Expansion:Weplanto expandour digital product,GAAS,to500citiesglobally. GAASwillhelpgarageownersmanageoperationsmore efficiently,improvecustomerretention,andstreamline ordermanagement.Thisinitiativeaimstosupporta largernetworkofgaragesworldwide,enhancing functionalityandaccessibility. DigitalProductLaunch:WearerollingoutGAAS(Garage asaSoftware)in500citiestosupportlocalgarage owners.GAASwillhelpmanageorders improvecustomerretentionthrough processes(RediffMoney)(Branch). betterand streamlined Operations OperationalEfficiency:Weareoptimizingworkflowsto enhanceserviceoperations,reducedowntime,and improveservicedelivery.Oureffortsaimtostreamline processesandensuresmoothoperations. GlobalExpansion:WeaimtoextendGoMechanic’s presencebeyondIndia,enteringnewinternational markets.Thisexpansion willbringourexpertise incar servicingandcustomerservicetoaglobalaudience, helpinguscatertoabroaderrangeofcustomersand establishGoMechanicasatrustedglobalbrand. PredictiveMaintenance:Wefocusonproactive maintenanceschedulingtopreventissuesbeforethey arise,ensuringthesmoothoperationofourservice centersandminimaldisruptionforcustomers. OfficeCulture MoreRelevantProducts:Wearecommittedtodeveloping andlaunchingnewproductsthatmeettheevolving needsofourcustomers.Thisincludesintroducingnew servicesandfeaturestoenhancetheoverallcarservicing experience,ensuringconvenience,transparency,and reliabilityforallusers. ContinuousLearning:Weprioritizecontinuous learning byofferingregulartrainingprogramsandworkshops.This ensuresouremployeesarewellinformedaboutthelatest industrypracticesandcanperformtheirroleseffectively On-GroundWorkshops OperationalGrowth:Our goal istoservice1outof10 carsinIndiabyFY2027,expandingourpresencefrom50 citiesto1,000cities.Currently,weserviceover30,000 carsmonthlythroughanetworkofmorethan600 workshops,withplanstosignificantlyincreasethis footprint. TechnicalTraining:Regularworkshopsprovidehands-on technicaltrainingforourservicetechnicians.These sessionsfocusonthelatestautomotiverepairtechniques andcustomerserviceskills,ensuringhigh-qualityservice delivery. Thesestrategiesreflectourcommitmenttocontinuous growthandinnovationintheautomotiveserviceindustry, ensuringwemeetandexceedourcustomers' expectations. CustomerEngagement:Ourworkshopsincludecustomer interactionprograms,allowingtechnicians andservice advisorstobetterunderstandcustomerneedsandoffer personalizedservicesolutions. Q.WHATISTHEBESTADVICEYOUCANGIVETOOURREADERS? The bestadviceIcangiveistodeeplyunderstandtheentirebusiness,notjustyourspecificrole.Whileworkingina corporateenvironment,taketheinitiativetoexploredifferentdepartmentsandunderstandtheirfunctions.Thispractical approachwillgiveyouacomprehensiveviewofhowthebusinessoperatesandgeneratesrevenue. Byexpandingyourknowledgebeyondyourimmediateresponsibilities,you’llgainvaluableinsightsintothe interconnectednatureofthebusiness.Thisholisticunderstandingiscrucialforanyoneaimingtobecomean entrepreneur,asitequipsyouwiththepracticalknowledgeneededtonavigatereal-worldchallengesandmakeinformed decisions.So,don'tlimityourself;becurious,askquestions,andlearnaboutallaspectsofthebusiness. August’24|EntrepreneurOne|13

14. MEETBINUPRAKASH,THEVISIONARYFOUNDER ANDCEOBEHINDSANGAU SANGAUisapioneeringpropertyandrentmanagementcompanybasedinBangalore,India.Withover27yearsofexpertiseincomputerscienceandengineering,BinuPrakashhasdrivenSANGAUtotheforefrontoftherealestatesectorsinceitsestablishmentin2007.Underhisleadership,SANGAUhasbecomesynonymouswithprofessionalism,reliability,andinnovationinBangalore'sbustlingpropertymarket.JoinusasweexplorethepivotalroleBinuPrakashplaysinrevolutionizingpropertymanagementthroughhisstrategicvisionandunwaveringcommitmenttoexcellence. SANGAU:APROPERTY&RENT MANAGEMENTCOMPANY SANGAUstandsoutasatop-tierpropertymanagement andrent managementfirm based inBangalore,India. Renownedforitsdedicatedteam,SANGAUdelivers personalizedsolutions,includingtenantscreening,lease administration,upkeep,andrentcollection.By integratingcutting-edgetechnology,SANGAUfacilitates onlineplatformsforpropertyownersandadoptsdigital marketingtacticstoattracthigh-calibertenants.The BinuPrakashistaskedwithmakingstrategicdecisionsto guideSANGAU'sgrowth,includingmarketexpansion, resourceallocation,talentacquisition,andenhancing customerexperience.Hisproactiveapproachensures SANGAUremainsadaptabletoindustrychangeswhile upholdingapositivecorporateculture,settingnew standardsofexcellenceandtransparencyinproperty management. companyplacesutmostimportanceontenant contentment,ensuringswiftandefficientservices. Committedtogrowth,SANGAUaimstobroadenitsreach andelevateitsofferingswithinBangaloreandbeyond. Withasteadfastcommitmenttoprofessionalismand clientsatisfaction,SANGAUestablishesnewbenchmarks intherealmofpropertyandrentmanagement. WHOIS THE KEYPERSONANDHIS RESPONSIBILITIES? BinuPrakash,FounderandCEOofSANGAU,bringsover 27yearsofexpertiseincomputerscienceand engineering,drivingISO9001certificationsforesteemed organizationslikePhilips,NXPSemiconductors,Qatar Energy before foundingSANGAU in 2007.Under his leadership,SANGAUhasbecomesynonymouswith professionalismandreliabilityinBangalore'srealestate sector. BINUPRAKASH FounderAndCEO 14 |Entrepreneur One|August’24

15. WHATARETHEGOALSOFTHE COMPANY SANGAUaimstobecomeBangalore'sforemostproperty managementserviceproviderbyprioritizingexceptional serviceforbothpropertyownersandtenants.Thisentails offeringpersonalizedmanagementsolutions,maintaining proactivecommunication,andpromptlyaddressing issues.Additionally,SANGAUplanstooptimizeproperty performancethroughstrategiessuchasmaximizing occupancy rates and ensuringtimely rent collection. Technologicalintegrationwillplayacrucialrole,with investmentsinonlineportals,propertymanagement software,anddigitalmarketingtoenhanceefficiencyand transparency.Thecompanyalsoemphasizestenant satisfactionbydeliveringresponsiveservicesand maintaininghigh-qualityproperties.Continuousstaff developmentensuresthat the teamstaysupdatedwith industrytrends.Strategicexpansion,guidedbythe founder'svision, will facilitategrowth in Bangaloreand beyond.TheseeffortscollectivelypositionSANGAUasa leaderinprofessionalism,innovation,andcustomer satisfactioninthepropertymanagementsector. WHOARETHEIRCLIENTS? SANGAU'sclientrosterinBangaloreincludesindividual propertyowners,tenants,and realestatedevelopers. SANGAUalsohasalargeportfolioofpropertiesthatare ownedbyNonResidentIndians(NRI).Propertyowners relyonSANGAUforservicesliketenantscreening,lease management,maintenance,andrentcollection.Tenants benefitfromresponsiveserviceandapositive renting experience.RealestatedevelopersengageSANGAUfor propertymanagementsolutionssuchasleasing,tenant relations,and maintenance.Overall,SANGAUprovides tailoredservicestomeetthediverseneedsofitsclientele in Bangalore'srealestatemarket. SANGAUCOMPANYUSP InBangalore'sdynamicrealestatelandscape,SANGAU standsoutasatrailblazer,redefiningproperty managementthroughamultifacetedapproachthat encompassespersonalizedservice,technological innovation,tenant-centricfocus,andvisionaryleadership. Unlike conventionalfirms,SANGAU'scommitmentto personalizedservicetranscendsmeretransactional relationships,asitinveststimeandresourcesto understandtheuniqueneedsandaspirationsofeach client.Thistailoredapproachensuresthatproperty ownersreceivemanagementsolutionsthatnotonlymeet butexceedtheirexpectations,fosteringlong-term trust andcollaboration. NEWIMMERSIVETECHNOLOGIESAND THEEFFECTTOIT Newimmersivetechnologiesarereshapingproperty management,andrevolutionizingefficiency,customer experience,andpropertyperformance.Virtualreality(VR) andaugmented reality(AR) facilitate virtualproperty tours,enablingclientstoexplorepropertiesremotely withengagingrealism.Thissavestimeandresources whileprovidinganimmersiveviewingexperience.Drones and360-degreecamerasenableremoteproperty Moreover,SANGAU'sembraceofinnovativetechnology, includingonlineportalsanddigitalmarketingstrategies, revolutionizestraditionalmanagementpractices, enhancingoperationalefficiency,transparency,andclient accessibility.Throughthesetech-savvyinitiatives, propertyownersgainreal-timeinsightsandgreater controlovertheirinvestments,empoweringthemto makeinformeddecisionsandoptimizereturns. Furthermore,SANGAU'sunwaveringfocusontenant satisfactionunderscoresitscommitmenttoholistic inspections,identifyingmaintenanceissuesand monitoringprogresswithoutphysicalpresence,reducing risksandtimeconstraints.InteractiveVRfloorplans empowerusers to visualizepropertylayoutsintuitively, aidingdecision-making.Integrationwithsmartbuilding systemsallowsreal-timemonitoringandcontrolof buildingoperations,enhancingefficiencyandsecurity. propertymanagement.Byprioritizingproactive communication,swiftissueresolution,andproperty maintenancetohighstandards,SANGAUcultivates Immersivetrainingsimulationsengageproperty managementstaff,improvingtheirskillsandresponses. Virtualcommunityspacesfostertenantengagementand retention,cultivatingsatisfactionandloyalty.Immersive datavisualizationtoolsanalyzecomplexpropertydata, uncoveringinsightsforstrategicdecision-making. positivetenantrelationships,drivingtenantretentionand safeguardingrentalincomestreamsforpropertyowners. Overall,thesetechnologiesredefineproperty management,offeringinnovativesolutionsthatelevate servicequalityandoperationalexcellence.Inthe future toexcelinofferingbetterservicestoclientsitis imperativethatpropertymanagementcompaniesexplore andimplementsuchtechnologiesforbetterefficiency and client satisfaction. August’24|EntrepreneurOne|15

16. Secondly,promotingopencommunicationchannelsenables employeestoshareideas,concerns,andfeedbackfreely, fosteringacultureoftrustandcollaboration.Thirdly, empoweringemployeeswithautonomyandresponsibilityinstils a sense of ownershipandaccountability,boostingmoraleand motivation.Providingopportunitiesforprofessional FUTUREENDEAVORS Over the forthcomingyears,SANGAU is poised to embarkon strategicinitiativestosolidifyitspositionintheproperty managementindustry.Firstly,expandingbeyondBangaloreby targetingnewmarketsthroughmarketresearchandpartnerships isakeyobjective.Secondly,diversifyingserviceofferingsto includerealestateconsulting,propertydevelopment,and investmentmanagementaimstoenhance clientvalue.Global expansionopportunitieswillbeexplored,alongside emphasizingCSR,leadershipdevelopment,andcustomer experienceenhancement.Throughtheseefforts,SANGAUaims toreinforceitsbrand,reputation,andleadership,driving innovationandexcellenceinpropertymanagement. developmentandgrowthdemonstratesinvestmentin employees'long-termsuccessandenhancesjobsatisfaction. Encouragingwork-lifebalance,organizingteam-building activities,andpracticingtransparentleadershipfurther contributetoapositiveworkenvironmentwherediversityand inclusionarecelebrated.Byimplementingthesestrategies,Binu Prakash can cultivatea supportiveand motivatingworkplace cultureatSANGAU,drivingemployeeengagementand ultimatelycontributingtothecompany's success. 2024RESOLUTIONS In2024,SANGAUisstrategicallyexpandingitsclientelein Bangaloreandexploringnewmarkets.Leveraginginnovative technologies,thecompanyaimstoenhanceefficiencyand customerexperience.Withafocusonpersonalizedservice, SANGAUprioritizestenantsatisfactionandretention. Additionally,ongoingstaffdevelopmentensurestheteam remainsattheforefrontofindustrytrends,reflectingthe founder'scommitment to excellence.Theseinitiativesposition SANGAUasatrustedleader in propertymanagement. NEWSTRATEGIESADOPTEDBYTHEBUSINESS Overtheforthcomingyears,SANGAUispoisedtoundertake severalstrategicinitiativesaimedatsolidifyingitsposition withinthepropertymanagementindustry.Firstly,thecompany intends to expand its reachbeyondBangalore,targetingnew marketsandregionswithpromisinggrowthprospectsthrough comprehensivemarketresearchandstrategicpartnerships. Secondly,SANGAUplanstodiversifyitsserviceofferingsto encompassawiderspectrumofproperty-relatedservices, includingrealestateconsulting,propertydevelopment,and investmentmanagement,therebyaugmentingitsvalue propositiontoclients.Technologicalinnovationremainsa cornerstoneof SANGAU'sstrategy, witha focus on leveraging emergingtechnologiessuchasartificialintelligence,machine learning,andblockchain to enhanceoperationalefficiencyand maintainacompetitiveedgeinthemarket.Furthermore, sustainabilityinitiativesareparamount,asSANGAUaimsto integrategreenbuildingpracticesandrenewableenergy solutionsintoitsproperties,cateringtothegrowingdemandfor eco-friendlylivingspaces.Additionally,thecompanywill exploreopportunitiesforglobalexpansion,emphasizing corporatesocialresponsibility,leadershipdevelopment, strategicacquisitions,andcustomerexperienceenhancementto fosterlong-termgrowthandsuccess.Throughtheseinitiatives, SANGAUendeavorstofortifyitsbrandpresence,reputation,and marketleadership,drivinginnovationandexcellenceinthe propertymanagementlandscape. CHANGINGTRENDS&CHALLENGESFACED BYTHECOMPANY SANGAUrecognizesseveralemergingtrendsinrealestate,includingtech-drivensolutions,sustainabilitypractices,flexibleworkspaces,,digitalmarketing,anddataanalytics.Thesetrendsshapeitsstrategiestoofferinnovativeservicesandmeetevolvingclient needs inBangalore'scompetitivemarket. Overcomingchallengessuchasintensecompetition,regulatory compliance,marketdynamics,technologyadoption,relationship management,andscalingoperationshasbeencrucialfor SANGAU'ssuccess.However,itscommitmenttoexcellence, innovation,andcustomersatisfactionhassolidified its position asatrustedleader inpropertymanagementin Bangalore. DEFINITIONOFSUCCESS? SuccessforSANGAUandCEOBinuPrakashismulti-faceted.For SANGAU,itmeansexceedingclientexpectations,ensuring tenantsatisfaction,establishingmarketleadership,and achievingfinancialgrowth.Personally,BinuPrakashfinds successinrealizinghisvisionforSANGAU,impactfulleadership, personalfulfilment,andleavingalegacyofexcellenceinthe real estateindustry.ThesegoalsdrivebothSANGAUandBinu Prakashtomaintaintheirpositionsasleadersinproperty management,prioritizingexcellenceandclientsatisfaction. ADVICETOTHEREADERS SANGAU'scommitmenttoprofessionalism,innovation,andcustomersatisfactionisreflectedinitstailoredsolutions,leveragingcutting-edgetechnology,prioritizingtenantsatisfaction,upholdingintegrity,andboastingaproventrackrecord.Withadeepunderstandingthateachpropertyandclientisunique,SANGAUensurescustomizedmanagementservicestooptimizeperformance.Throughtechnologyintegration,includingonlineportalsanddigitalmarketingstrategies,SANGAUenhancesefficiencyandattractsqualitytenants.Tenantsatisfactionremainsparamount,withresponsiveservicesfosteringpositiverelationshipsandhighretentionrates.Upholdingprofessionalismandintegrity,SANGAUoperateswithhonesty,transparency,andaccountability.Withatrackrecordofsuccessfulprojects,clientscanrelyonSANGAU'sexpertiseandcommitmenttodeliveringpersonalized,innovativesolutions.Overall,SANGAU'sadviceforprospectiveclientsunderscoresitsdedicationtodrivingsuccessinpropertymanagementthroughcustomer-centric approaches and proven expertise. HOWDOTHEYENCOURAGEPEOPLE? BinuPrakash,astheFounder andCEOofSANGAU,canfoster employeemotivationandengagementthroughvarious strategies.Firstly,hecanshowappreciationandrecognitionfor employees'hardworkandachievementsthroughpublic acknowledgmentandpersonalizedgestures. 16|EntrepreneurOne|August’24

17. ANTARESVISIONINDIAPVT.LTD. SALES|SERVICE|GLOCALSUPPORT|ENGINEERING|MANUFACTURING ENGINEERINGANDSUPPORTCENTRE: UnitNo:205/206,RahejaTeslaInd Estate Juinagar(East),NaviMumbai– 400705Maharashtra-INDIA sales.in@antaresvision.com

18. RMZFOUNDATIONCELEBRATESINDIAN WOMENARTISTONGLOBALPLATFORMS InthevibrantsphereofIndianartanddesign,anewinitiativeisemergingasabeaconofartisticcelebration.AcollaborationbetweenRMZFoundationandtheYorkshireSculpturePark(YSP)hasculminatedinaUKexhibitionthataimstohonorandsupportIndianwomenartists,elevatingtheirworkontothe global stage. Thispartnershipembodiesasharedmission:introducingIndia'srichculturalheritagetoawideraudience.Ittranscendsameredisplayofart,insteadspotlightingthetransformativepowerofarttobridgedivides,promoteaccessibility,andfosterunderstanding. Simultaneously,SuhasiniKejriwal’s“GardenofUn-EarthlyDelights,”isamesmerizingcollectionofhand-paintedbronzesculptures.Kejriwal’sintricatebotanicalthemesinviteviewersintoawhimsicalyetprofoundexplorationofnatureandimagination.Herworkisacelebrationofthedelicatebalancebetweenhumancreativityandthenaturalworld,capturingtheessenceofbeautyandresilience. AmplifyingVoicesThroughArt Attheforefrontofthistwofoldcollaborationaretworemarkableexhibitions.BhartiKher’ssoloexhibition,“Alchemies,”delvesintothefemalebodyandexperience,offeringaprofoundcommentaryoncontemporaryissuesofidentityandgender.Hersculptures,richwithsymbolicmeaningandreflectiveofwomen’sperspectives,areapowerfultestamenttothecomplexitiesofthefemaleexperience.Kher’sworktranscendstraditionalartisticboundaries,engagingviewersinadialogueaboutidentity,power,andthehumancondition. Collaborativepresentationsofsuchscaleandstagearepartofabroaderefforttonotonlyshowcaseartbutalsotoproactivelyofferplatformsforwomenartiststoemergeconfidently. AnuMenda,ManagingTrustee,RMZFoundationbelieves thatartistheunifyingforcethattranscendsgeographical boundaries.“Weviewthisexhibitionasanopportunityto sparkmeaningfulconversationsandmakeartmore accessibletodiverseaudiences.Byshowcasingthese powerfulartworksinoneoftheUK’smostwidelyvisited artspaces,theFoundationaims toshare arichcultural heritagewiththeworldwhileempoweringwomen artists.” AnuMenda, ManagingTrustee,RMZFoundationatYorkshireSculpturePark(UK) 18|EntrepreneurOne|August’24

19. FosteringAccessibilityandInclusivity Throughamulti-facetedapproach, public artinstallationsarecuratedandcommissionedinparks,publicarenas,andofficespaces,ensuringthatartisanintegralpartofeverydaylife.Suchinitiativestranscendmerelyshowcasingart,aimingtomakeitaccessibletoallandfosteringadeeperconnectionwithdiverseaudiences.Theseinstallationsnotonlybeautifyurbanenvironmentsbutalsocreatespacesforreflectionandcommunityengagement. “OurworkwithwomenartistsextendsacrossIndia’sstates,showcasingtalentssuchasTruptiPatel,ShanthamaniM.,ShilpaGupta,VibhaGalhotra,JaysreeBurman,ManishaParekh,ShaikhaAlMazrou,andAlicja Kwade.”Eachartistbringsaunique perspective and voice,enrichingtheculturaltapestryandcontributingtoart’ssocietalimpact. Asthisjourney continues, the mission tointegrateartintocommunitiesandcontributetosocietalimpactremainssteadfast.Supportforwomenartistsandcommitmenttoinclusivity andaccessibilityarepavingthewayforamorevibrantandequitableartworld,notonlycelebratingIndianwomenonglobalplatformsbutalsoinspiringanewgenerationofartistsandartenthusiasts.Inanerawhereculturalexchangeandunderstandingarecrucial,suchcollaborationsexemplifythepowerofarttounite,inspire,transformanddemonstrateshowdedicatedeffortscanmakealastingimpact,showcasingthebeautyand depth ofIndianarttotheworld. Byprovidingplatformsforartisticexpressionandengagement,barriersmustbebrokendowninmakingartauniversallanguage.Inclusiveartworkshopsandeventsareinitiativesthatbringtogetherpeopleofallagesandabilities,forgingcreativeconnectionsandfosteringasenseofcommunity. Bybringingcelebratedwomenartistsoutoftheshadows andintothespotlight,traditionalgendernormsare constantlychallenged,promotingamoreinclusiveart world.Sofar, RMZFoundationhas heldexhibitions, featuringover60contemporarysculptures,including artworksbyfemaleartistsfromdiversebackgroundsand careerstages,reflectingacommitmenttodiversityand inclusivity. August’24|EntrepreneurOne|19

20. THETIDEOFCHANGE-SATIENTERPRISES REGARDINGSATIENTERPRISES "SatiEnterpriseswasfoundedin1975bySunilandPunith JalaninMangalore(Karnataka,India)startedwithone truck,andhassinceexpandedtoafleetofover100.The organizationspecializesinbulkliquidlogistics,pioneering stainlesssteeltankertransportforspecialtychemicals. Theirmissionistoprovidesecureandefficient transportationsolutionstochemicalmanufacturers." BACKBONEOFTHEFIRM SatiEnterpriseshasbeenoverseenby3keyfiguressince 1975.SunilJalan,oneoftheco-founders,hasplayeda pivotalroleinthecompany'sgrowthwithhisextensive experienceandvision.PunithJalan,theotherco-founder, hasbeenanessentialfigureinthecompany'sjourney, providingleadershipandcommitment.PrateekJalan,who joinedtheorganizationin2013,broughtafresh perspectiveandexpertiseintechnologyand modernization.Astheprincipalexecutiveofficer,hehas significantlycontributedtothefirm'sgrowthwithhis forward-thinkingapproachanddedicationtoinnovation andsomeessential strategies." CLIENTSOFSATIENTERPRISES SatiEnterprisesservesadiverseportfolioofclients, includingsomeofIndia’slargestchemicaland petrochemicalmanufacturingcompaniessuch as: Reliance,IndianOilCorporation,BharatPetroleum, HindustanPetroleum,BASF,SIKA,MasterBuilder Solutions,FosrocChemicals,MapeiConstructions,Asian Paints,Jindal,Wipro,Federal-MogulGoetze,AkzoNobel, MRPL. Inadditiontospecializinginspecialtychemicals,Sati Enterprisesalsocaterstothefood-gradechemicals industry, with clients thatinclude: EcovinalInternational NeoFoods UnitedBreweries KhodayIndustries Thecommitmenttodeliveringsecureandefficient transportationsolutionshasearnedSatiEnterprisesthetrustoftheiresteemedclients. PunithK.Jalan FoundingPartner PrateekP. Jalan ExecutiveOfficer 20|EntrepreneurOne|August’24

21. WHATMAKESSATIENTERPRISES STANDSUNIQUE? SatiEnterprisesisatrailblazinglogisticscompanywitha historyspanningoverfivedecades.Asapioneer,the companyintroducedstainlesssteeltankersforspecialty chemicaltransportation,settingthestandardforthe industry.Withauniquehybridmodelcombiningowned andleasedvehicles,SatiEnterprisesoffersflexibilityand scalabilitywhilemaintainingqualitycontrol.The TRENDSANDCHALLENGES Inthelogisticsindustry,thereisagrowingtrendof aggregatorsenteringthemarket,oftenwithalimited understandingoftheon-groundcomplexities.Whiletheir entryaims todisrupt analreadydisorganizedsector, italso presentsbothopportunities andchallenges. SatiEnterpriseshasdemonstratedremarkableresiliencein thefaceofmarketcrashesandpandemics,thankstoits steadfastcommitmenttoitsprinciplesandideals.The companyprioritizesqualityandtimelinessinitsservices, whichhasallowedittocultivateenduringclient relationshipsandovercomethesechallengeswith unwaveringdetermination. company'snationwidepresenceensuresseamless transportationsolutionsacrossIndia.Byinvestingin cutting-edgemachineryandequipment,SatiEnterprises staysattheforefrontofindustryadvancements, guaranteeingefficientandsecuredeliveries.The company'shighlytrainedanddedicatedworkforceisthe backboneofitssuccess,providingexceptionalservicethat distinguishesitfromcompetitors.SatiEnterprises' commitmenttointegrity,reliability,andcustomer satisfactionhasearneditanunparalleledreputationinthe industry." REGARDING THE KEYPERSON’S PERSPECTIVE Success,fromtheperspectiveofthekeyperson,isthe realizationofagrandvisionrootedinSatiEnterprises' distinguishedlegacyoffivedecades.Theorganization aspirestocontinueitsjourneyofexcellenceand innovationinlogistics,cementingitsnameassynonymous withlogisticsinIndia. GOALANDVISIONOFTHECOMPANY "AsSatiEnterprisesiscelebratingitsremarkable50-year journey,theorganizationismainlycommittedto continuingitslegacyofexcellenceandinnovationin logistics.Thecompanyaimstofurtherexpanditsservices, embracesustainablepractices,andserveitsclientswith unwaveringdedication.SatiEnterprises'visionistoreach newheights, setting thestandardforthe next generationof logisticsproviders,whileupholdingthecorevaluesthat havedefinedthecompanyforfive decades." Toachievethisgoal,diversificationiskey.The organizationenvisionsexpandingitshorizonsintonew andunchartedterritories,embracingchallengeswith unwaveringdetermination.SatiEnterprisesaimsto becomeahouseholdnameinthelogisticssector, recognizedforexcellenceandinnovation.However,true successtranscendsthebusinessrealm.It'saboutweaving anenduringlegacythatresonatesthroughgenerations,anamethatlingersinthecollectivememory. Vision-Mission:Intheyear2023,SatiEnterprisesison tracktoachieveseveralkeymilestones.Theorganization isdoingitsbestaswellandtheyaretrulycommittedto becomingdebt-free,havingalreadyreduceditsdebtby 90%.ByMarch2024,SatiEnterprisesisaimingto eliminateitsremainingdebtentirely.Additionally,the organizationisactivelyworkingtoreducetheaverageage ofitsfleetfrom7yearsto5years,ensuringthelatestin technologyandsafety.Aspartofitshybridmodel,Sati Enterprisesisexpandingitsvendornetwork,enhancingits capacity,andprovidingevenmoreflexiblesolutionsfor itsclients.Notonlythis,thecompanyisequallyfocusing onadaptingthe new technologies.” Theorganization'scommitmentgoesbeyondprofit margins;itstrivestoaddvaluetoitscommunityand nation,contributingtotheirgrowthandprosperity.In essence,successisaboutcreatinganarrativeoftriumph thatisetchedinhistory,alegacythatthecompany,as custodianofitsheritage,willproudlyuphold." August’24|EntrepreneurOne|21

22. PRINCE PIPINGSYSTEMS TRANSFORMINGINDIA'SWATERINFRASTRUCTURE:AVISIONARY APPROACHBYPARAGCHHEDA,JOINTMANAGINGDIRECTOROF PRINCEPIPES&FITTINGSLTD. IntherealmofIndia'swaterinfrastructure,PrincePipes&FittingsLtd.standsasabeaconofinnovationandadaptabilityunderthevisionaryleadershipofMr.ParagChheda,theJointManagingDirector.RecognizedasoneofEntrepreneurOneMagazine's"Super30VisionaryLeaderstoWatchin2024,"Mr.ChhedasharesinsightsintoPrincePipes'vision,strategies,andgroundbreakinginitiativespoisedtoshapetheindustry'slandscape. Q.WhatisyourVisionforthefutureofPrincePipes? AtPrincePipes,ourgrowthissteeredbyavisiontomakeimpactfultransformationstoIndia’swaterinfrastructurebasedoninnovationandadaptability. Insummary,ourvisionnotonlyencompassesbusiness growthbutalsopositivelycontributestoaddressing India'scoreneeds. Ourconsistentintroductionofcutting-edgetechnologies andmethodologieskeepsusattheforefrontofthe industry,empoweringus todeliverworld-classproducts andsolutionsthatelevateIndia'swatermanagementand infrastructuretoglobalstandards. OurCoreMission:BuildingaFuture-FitBusiness Ourcoremissionistobuildafuture-readybusiness,strategicallyestablishingarobustpresenceacrosstheentireproductvaluechain,withaparticularemphasisonenhancing India's water infrastructure. OurApproach:ComprehensiveProductPortfolio Weare developing anextensive and diverseproduct portfoliothatcaters tovariousapplications,leveraging ourposition asone ofthe largestmanufacturersand integratedpipingsolutionsprovidersinIndia. With oneof theindustry'smostextensiveportfolios, featuringover7,200SKUs,wegobeyondproductionand manufacturingtodriveinnovationthroughtechnology andprioritizesustainability. AlignedwithIndia’sPriorities: Ourefforts arealignedwithIndia'snationalpriorities, includingpromotingenergyefficiency,fortifyingwater infrastructure,boostingagriculturalproductivity, prioritizingpublichealthandwell-being,andminimizing theuseofnaturalresources—allwhilefostering sustainability. MR.PARAGCHHEDA JointManagingDirector 22|EntrepreneurOne|August’24

23. Q.Whatarethekeyopportunitiesandchallengesfacing thepipesandfittingsindustryinthecurrenteconomic climate? TheIndianplasticpipemarketispoisedforabrightfuture,withstrongprospectsacrossvarioussectorsincludingpotablewatersupply,wastewatersupply,electricalandtelecommunicationcableprotection,agriculture,chemicals,andoilandgas.Projections indicatearobustgrowthrateof10.3%CAGRuntil2027,withthemarketexpectedtoreachasubstantialvalueof $10.9billion. ModernPlumbingVertical: SkolanSafe:Craftedwiththelatestnoisereductiontechnology,itsetsanewbenchmarkinpremiumdrainagesystems. Suitablefordiverseapplications,fromluxurious residencestoexpansivecommercialspaces,hospitals, andeducationalinstitutions. HTSafe:Anotherbreakthroughproduct,offeringalow- noisedrainagesolutionusingadvancedpolypropylene technology. Thegovernmenthasalreadysettheballrollingthrough variousschemeswhichhasgiven astrongthrustof opportunitiestothepipesandfittingsindustry.Several industriesarewitnessingtransformation,wherePrince Pipescanbringitsexpertise,know-how,innovation,and wideproductrange. Versatileandfunctionalacrossvarioussettings. Hauraton:Leveragingcutting-edgeGermantechnology,it signifiesamilestoneinefficientdrainagesystems. VenturingintoBathware: Despitethefavourableoutlook,challengespersist.Supply chaindisruptions,drivenbyrawmaterialshortagesand logisticalcomplexitiesarisingfromglobalconflicts, remainasignificantobstacle.Moreover,adaptingto changingmarketdemands andmanagingfluctuating inputcostscontinuetoposeongoingchallengesfor industryplayerslikePrincePipes. In2023,weintroducedadistinctivecollectionoffaucetsandsanitaryware,openingnewavenuesfor advancements. Thissegmenthasbeenprogressingwell,withrapid expansionofourpresenceacrossNorthandWestIndia. Q.HowisPrincePipespositionedtocapitalizeonthe growingdemandforinnovativeandsustainableproducts? AtPrincePipes,ourunwaveringcommitmentto innovationand R&D definesouridentityascreatorsof exceptionalproducts.For morethanfour decades,our visionhasrevolvedaroundrevolutionizingIndia’swater infrastructure. Weremainagile,adaptingtoevolvingneedsandtrends, andconsistentlyintroducingnewproductsthatadhereto internationalstandardsandtechnology,whilealsobeing recyclableandmanufacturedsustainably. Delvingintosomeofouruniqueofferings: PrinceOnefit:EngineeredwithCorzanCPVCTechnology, thisproductstandsasanexemplarforindustrialuse. Haridwar Plant-PrincePipes&FittingsLtd. Deliveringhigh-quality,corrosion-resistantsolutions,it ensuresoperationalcontinuitywithminimaldowntime. August’24|EntrepreneurOne|23

24. Q.WhatstrategiesorapproacheshasPrincePipes employedtoattaingrowthinsuchacompetitivemarket? Ourfocusremainsonstrengtheningourbusiness fundamentals,offeringinnovativepipingsolutionsthat continuetransformingIndia’swaterinfrastructure,and translatingourvisionandideasintounstoppablegrowth. Q.Whatarethekeyaspectsofthecompany’sgrowth strategy? Ourjourneycontinueswithincreasedmomentum, underpinnedbyseveralstrategicapproachesaimedat sustaininggrowthandenhancingstakeholdervalue. FocusingonOrganicBrandPullforGrowth:We've revampedourmarketingstrategytocentrearound stretchingcategorynorms,fosteringstrongdemand,and emphasizingthevaluesofTrust,Quality,andInnovation inherentinPrinceproducts. Overthepastfourdecades,PrincePipeshasemergedasaleaderintheIndianpipesandfittingsindustry,drivinginnovationsinplumbing,irrigation,storage,andseweragesystems.Now,ourjourneyhasexpandedtoamuchgranderscale.OurgrowthstrategyandbusinessmodelleveragePrincePipes’inherentstrengths,propellingustowardbecomingastronger,greater,andmoreresiliententerprisethatwillstandthetestoftime.Thisunwaveringfocushasnotonlybestoweduponusfinancialandcompetitivevalue,butalsounderscoresourcommitmenttoESG(Environmental,Social,andGovernance)principlesandsustainability. InvestinginFutureCapacities Excellence:Ourcommitmentto involvesnotonlyexpanding andManufacturingbeingfuture-ready ourmanufacturing capabilitiesbutalsoensuring excellence acrossoursevenstate-of-the-artplants.Additionally,we'reintheprocessofestablishinganewgreenfieldplantinBihartobolster our presenceinEastIndia. CultivatingaStrongandExpandingNetworkofPan-IndiaChannelPartners:Ourecosystemofover1500channelassociatesplaysacrucialroleinourbusinessdelivery,fosteringinnovationanddrivingsustainablegrowthin our products andservices. Q.Couldyousharethecompany'sapproachtoR&Dand howitinfluencesthedevelopmentofnewproductsor improvementstoexistingsolutions? Ourinstitutionalandindustryknowledge,experience,and expertiseformthebedrockofourintellectualcapital. Thisdrivesustocreatevalueforourcustomers, understandthedesiredapplicationsintheindustry,and leverageourlearningstopioneerindustry-firstproducts. BuildingonStrongBusinessFundamentals:Ourfinancial resilience,qualitymanagementpractices,andhigh- demandproductsandserviceshaveenabledusto cultivatea loyalcustomerbase,furtherbolsteringour foundationalstrength. Asmentionedearlier,ourlong-termvisionrevolves aroundtransformingIndia’swaterinfrastructure.We proactivelyembracetechnologicaladvancementsand fosterdiscussionstoigniteinnovationtowardthisgoal. Inadditiontoactivelyintroducingworld-class technologiesandfacilitatingglobalcollaborationsinthe Indianmarket,wealsotakeprideinholdingthedesign registrationsforthefollowing: DrivingESGProgresswithPurpose:Throughour IntegratedManagementSystem,we'recommittedto continuallyreducinglosses,bothinternalrejectionand energy-related,byallocatingnecessaryresourcesto achieveourtargets.We'realsocommittedtoutilizing energy-efficientproductsandequipmenttominimizeour environmentalfootprint. At itscore,ouroverarchinggoalremainstheconsistent, competitive,profitable,andresponsibledeliveryof growth. SinglePieceNahaniTrap:Asingle-pieceUPVCinjection-mouldedtrapthateffectivelypreventstheingressofpests,smallinsects,andfoulgasesthroughwaterinletsintohomes. DWCCoupler:Atechnologyensuringdurable,leakproof pipejoints,guaranteeinglong-lastingperformance. Injection-MouldedVentCowl:Designedtodeterpests andsmallinsectsfromenteringventilationsystems. TelanganaPlant-Prin 24|EntrepreneurOne|August’24

25. Q.TheintroductionofPrinceBathwaremarkeda diversificationintofaucetsandsanitaryware.How hasthecompanypositionedthisnewproductline? InJune2023,PrincePipesunveiledPrinceBathware,asophisticatedcollectionoffaucetsandsanitarywaredesignedtoreflectmodernbathwaretrends. Thiscomprehensiverangeincludesworld-class faucetsnamedAurum,Titanio,Platina,Tiara,and Marquise,eachmeticulouslydevelopedthrough extensiveindustryresearch.Complementingthese areArgento,Meta,Kristal,andPalladium, completingthePrinceBathwareline. Positionedas'Elegant-Indulgent-Stylish,'thistop- of-the-linerangeaimstotransformthebathspace, whichhasevolvedsignificantlyintermsof sensibilityandstyle.Theroll-outhasalready begun,garneringpositiveresponsesandfeedback fromdealersandconsumersalike. Withencouragingperformance,weareexpandingourdistributornetworkintheNorthandWestregions,withplansto introducePrinceBathwareintheEasternregionlaterthisyear.Theintroductionofthebathwaresegmentmarksour presenceinthe'front-of-the-wall'category,aligningwithourstrategytooffercomprehensivebathroomsolutions. LeveragingthebrandequityofPrincePipes,wearepoisedtoservetherealestatemarket,leveragingouralreadyrobust presenceintheindustry. Inarecentdevelopment,PrincePipeshassignedanAssetPurchaseAgreement(APA)withKlausWarenFixturesPvt Ltd.,fortheacquisitionandassignmentof identifiedassets.Thefirstphaseconstitutestheacquisition of theiconic Aquelbrandalongwiththeacquisitionofmouldsanddies,onanimmediatebasis.Thesecondphasewillbeinrelation totheacquisitionoftheassetscomprisingoflandparcel,buildings,machineryandmanufacturingequipment,office furnitureandfixturessituatedatKlausWaren’splantinBhuj,Gujarat.Thetransactionshallbeconsummatedsubjectto thereceiptofregulatoryapprovals. Thetransactionisastrongstrategicandfinancialfitthatwillbringsignificantsynergiesandmarketopportunities acrossoursegments.ItissettocatapulttheperformanceoftheBathwaresegmentgivingusdirectaccesstoaniconicbrandalongwithstate-of-the-art facility andcreatingalargerdistributionchannelinmajormarketsacrossIndia.Inthehigh-growthIndianBathwaremarket,Aquelprovidesus with astrongplatformthat is highlycomplementarytoPrince’s growthplans. August’24|EntrepreneurOne|25 cePipes&FittingsLtd.

26. ATTRACTING SUCCESS SelfConfidence Selfconfidenceisthemostimportantkeytowardsattracting success,onewhenconfidentintheirownskinandwhatskillsthey masterhaveahighchanceofattractingsuccessmorethanpeople wholackconfidencedo.Lowself-esteemandlowself-confidence aretwoofthe mostcommonreasonsfor struggles. Thesetwoissues are the root ofmanyproblemsthatmanifest themselvesbeneaththe surfaceandimpactthequalityof life,well-being,andpersonaland professionalsatisfaction,inadditiontobeingthereason whymany peoplefailtosetandachievetheirlifegoals.Therearesome typicalphasesobservedinthelastfewyearswhileworkingwith peoplewhodecidedtoovercometheirproblemsonceandfor allin the processofovercoming these issuesand movingfromself-doubt toself-confidence.Increasingyourself-awareness,challengingyour self-beliefs,clarifyingyourself-identity(whatyou believe tobe true aboutyourself),andevaluatingyourown performance. Communication Communicatingyourthoughts easily and in awaywhere peopleget exactlywhatyouaretryingto convey whilebeing self confident isa greatsteptowardsattractingsuccess.Peoplearemorelikelyto openuptothosetheytrust.Ifsomeone believes you're trustworthy, they'llbemorelikelytospeakfreely,whichmeansthelinesof communicationwillbeopenandclear.Inthesameveinastrust, honestyandtruthfulnessareessentialforeffectivecommunication. Someonewillbemorereceptive to whatyou say iftheycantrustyou totellthetruth.Itpromotesgenuineinteractionsandthe maintenanceofhealthy, happyrelationships. Listening Justascommunicating,listeningis alsoequallyimportant.Listening won'tcomelookingforyou.You'll havetolookfor it.Thesolution?Self- ManagingTime “Timeisyourmostpreciousresource”writes BrianTracy.“It is the most valuablethingyouhave.Itisperishable,itisirreplaceable,and itcannotbesaved”.Realizingthattimemanagementiseverythingcanhelptoputthingsintoperspective.Youcould,forexample,spendtheentiredaywatchingNetflix.However,thattimecouldhavebeenbetterspentexercising,reading,learninganew skill,visitinganoldfriend,ornetworking.Managingtimeisanothersteptowardsuccess;ifyouprioritizeyourchoresand manageyourtimeaccordingly,you'llbeonestepclosertosuccess.Itiscriticaltounderstandwhichaspectsofyourlifeshouldcomefirstandwhichshouldcomelast.Managingtimealsoimpliesfocusingmoreonthethreeitemsatthetopofyourprioritylistandensuringthatminorinconveniencesinthelastitemsdonotcauseyoutolosetimeonsomethingmoreimportant. study.Agoodlistenercan communicatewellashe/sheis carefulaboutwhat thecommunicator istryingtoconveyclearly.Also listeningisimportantbecausemany peoplebelievethatbecausetheyare older,morequalified,and havemore experience,theyautomaticallyknow morethan the otherperson.Inreality, thisisnotalwaysthecase.Other people withdiverseexperiencesand differentpointsofviewmaybejust asknowledgeableasyou.Yourjobis tokeepanopenmindtoother people'sinput,considerit,and acceptitifitisconsistentwithyour reasoning.As BruceLeeputit,before youcanacceptnewinputintoyour cup,youmustemptyit.Otherwise, it willoverflow. 26|EntrepreneurOne|August’24

27. Consistency Youmighthaveheardofpeopleusuallysayingthat“Consistency is thekey”wellyeahitis.Being consistentinwhatyoudoisagreat step towardssuccess.For example toloseweight,Ineedto exercise ona regular basis, notjustonceinawhile!Thisistruefor almost any othergoalordesired outcome.Itiscriticaltodosomethingonaconsistentbasis,ratherthan justwhen youareinspiredormotivatedto doso.YoumayhaveheardthefamousHareandTortoisestory,inwhichtheharecouldnotwindespitehavingasignificantadvantage overthetortoise.Ontheotherhand,thetortoise,withhisperseveranceandconsistency,persistedandgavehisall.Imagine ifthe tortoise hadstoppedinthemiddleoftheraceinsteadoffinishing!Whatfactorsdoyou believehelpedthetortoisewintherace? Thetortoiseeventuallywonduetoa lack ofconsistenteffort. Punctuality Beingdedicatedandpunctualtowardsthejob givenhelpsyougrowtowardssuccess. Forexample,ifyou setupatimetableandfollowitwithoutfailandwithpunctuality, youhaveahigher chanceofachievingyourgoal.According tostudies,people who arepunctualtendtobeTypeApersonalitieswho perceivetimedifferentlythan TypeB,ormore laid-back,personalities.Accordingtoresearch,TypeA people perceiveaminutetolast58seconds,whereasTypeB peopleperceiveittolast 77seconds. Thatmaynotseemlikemuch,butitrepresentsa30percentdifference.So,extrapolatingequatestoaseven-hourdifferenceoverthecourseofaday. Thatcould explainwhyTypeApersonalitiesrarely wastetimeandalways wishfor morehoursintheday.Intermsofpunctuality,thismeansthatthevalueplacedon timevariesgreatlyfrompersontoperson.Yes,it'sjustperception,asthere'sno Theeinstein-likerelativistictime warp isbeingcreated,butthatperceptiondefinitelyshapesour attitudesabout time. Empathy Empathyisbeingawareofhowothers feel and understanding their needs.It is theability to connectwithothers andfeel compassion for them.Thisskillis essentialinyourpersonallife,butit shouldalso bepartofyourprofessionallife.Empathyimprovesyourinteractions withyouremployeesbecauseitleadstobettercommunication. Bettercommunicationleadstobetterresults.Empathyisa componentof emotional intelligence, which is essential for effective leaders.Emotionallyintelligentleadersaremoreself-awareand can managerelationshipsmorefairly,leadingthemtowardssuccess. Honesty Iunderstandwhatyou'rethinking. What rolecan honestyplayinmysuccess? Whenyou'rehonest, peoplerespect you more, and thatwillget you far. I'vealwaysvaluedhonestyasa corevalue, andIencouragethekidsIworkwithtodothe same.Honesty entailsmorethanjusttellingthe truth;italsoentailsbeingtruetooneself.For exampleifyouaregivenalotofworkbyyour bossandyouarenotabletoprocessitbutstill trytodragitandputineffortkeepingyour healthatstake,youshouldtellthemthat, despiteyoureffortstocompleteeverytask assignedtoyou,youfeeloverburdened.You canthensuggestsomeotherpeoplewhocould assistyouwiththesetasks,orperhapsthereisa waytocompletethemall.Youarenot admittingthatyou arenot goodat yourjob by being honest withyourboss.You'readmittingto beinghuman.Tryit.I'mconfidentthatifyou phraseeverythingcorrectly,you'llgetresults. Attractingsuccess is a piece of cake if you followimplementthese basicstepsinyourlife.Beempathetical,honestandpunctualnot justtoattractsuccessbutalsotoliveagoodlife,andyounever knowyou’llultimatelyattractit.Justdowhatfeelsright! August’24|EntrepreneurOne|27

28. VINIRUKHANA DIVINESPACEDIGITALTECHNOLOGYANDDESIGN:TRANSFORMINGTHE DIGITALLANDSCAPEWITHCREATIVESOLUTIONS DIRECTOR-DIVINESPACE DIGITALTECHNOLOGY OUTDIVINESPACEDIGITALTECHNOLOGY&DESIGN DivineSpaceDigitalTechnology&DivineSpaceDesignwere establishedin2014.DSDesignspecializesinweddinge-invites, weddingcollaterals,eventcollaterals,andvideos.Thecompanyalso takesupbrandingprojectsstartingfromlogodesigning,webdesigning, andcontent.Theirworkprofileincludes SocialMediaMarketing, Corporatevideos,Corporatedemovideos,CustomizedStationery. DIVINESPACETECHNOLOGY’SCLIENTS FortheirDigitalSolutionsandTechnologies,theyhaveprovided turnkeyDigitalSolutionstoChhatrapatiShivajiMaharaj InternationalAirportinMumbai;KokilabenDhirubaiAmbaniHospital,Mumbai;GMRAirport,Delhi;DubaiGoldSoukandDubaiWorldTradeCentre. Fortheirsocialmediaandlogodesigningtheirmainclientsrange fromdiamondjewelerstoupper-endaccessoriestodesigners. Further,theyhaveanimpressiveclient listfortheire-invitesand otherDigitalMedia,rangingfrom filmstars to businessfamilies. Theycatertoclientsworldwide. ABOUTTHEKEYPERSON TheCreativeDirectorofDivineSpaceDigitalTechnology,ViniRukhana,isalsoakeypersoninthecompany.Shebeganherunder-graduationintheHumanitiesstream,thenflewoverseastocompletehergraduationinPsychologyandreturnedtoIndiatojoinLoweLintas,oneofthebiggestAdagenciesinIndia,toexplorehercreativeside.HerstintwithLoweLintas helpedhertodetermineherpassion.Sherealizedthisissomethingshewantstodo,howeverinherownway,accentuatingthejob. Eventhoughshebelongsfromafamilyofbusiness,sheknewshewouldcreatesomethingoutofherpassion,carvingapathbyher own and henceforth, buildingher own businessspace.DivineSpace Design wasbornoutofthisdream. 28|EntrepreneurOne|August’24

29. CHALLENGESFACEDBYTHECOMPANY Duringthepandemic,thecompanydidn’twanttomeddlewiththesafetyofitsemployees,sotheworkequipmentwas deliveredathome.Theywereinworkfrom-homemode.Inthemidstofthis,theylostoneoftheirteammateswhichshatteredthemall.Thisincidenthadanimpactontheothermemberswhichpulledthemdownforawhile,buttheteamrosetotheoccasionandworkresumedinawhile.Oncetherelaxationsbeganandofficesopenedup,thecompanyensuredtopickupanddroptotheoffice,alltheirstaffuntilconditionsnormalized.Fortunately,theclientsbackedthemwhichdidnotaffectthebusiness. ShementionsstudyingPsychologytaughtherhowtodeal withandinteractwithpeople.Heragencyexperience- taughtherdesign,marketing,andclientservices.Further, shekeptequippingherselfwithknowledgeuntilshedived intobuildingherownbusiness. ViniisoftheviewthatbeingtheCreativeDirectorofthe Company,sheisresponsiblefortheentirefunctioningofthe team.Shehasanall-encompassingrolethatincludes creativeandadministrativetools. HOWISDIVINESPACE_DESIGNDIFFERENT? Inany field ofdesign,ViniRukhanafocusesonflexibility. Sheunderstandsitisimportanttomeettheclient’sdemands. Therefore,creativelyprovidingthemwithadetailed illustrationoftheirvision.AtDSdesigns,theiroffersare uniquebecausecreatingsomethingnewisanongoing process.Sheensuresthateachdesignisbespokeforthe clients.TheCompanyprimarilyfocusesonperfectionandso paysattentiontodetailedwork.Thisworkedwondersforthe Companyinthedesignfield.Thatcertainlygivestheman edgeoverothers. NEWSTRATEGIESADOPTEDATDIVINE SPACE_DESIGN TheCompanyfollowsaverysimplestrategy.Aseachoftheirclientsareimportanttothem,theytakeabrief,andfollowitthroughtheirvision.Onceapproved,theystrictlysticktotimelines.Theprocessissupertransparent.Theyprovideasenseofexclusivitytoeveryclient,andsomeonefromtheteamwillalwaysbeavailable,encouragingahealthybondingbetweenclientandteamandproducingthebestresults. Additionally, the keyperson’savailability24x7 fortheir clientsandteammarksthemdifferently.Sheisanabsolute hands-onperson,fromconception toexecution,shekeeps herfingersonthepulseoftheproject.Shebelievesin exploringeveryopportunitythat comestheirwaywithout doubtingfailure.Thisiswhatstar-marksthecompany. ADVICETOREADERS ViniRukhanaadvisesreaders to dreambig,createfeasible goalstofulfillthemandworkhardwithasingle-minded focus.Shesays,thennothingcancomeyourway.Successis alwaystherewardfor hard workandneverfearfailure, becauseitis asmuchanimportantpartof asuccessstory too. ShequotesherfavoritelinesbyAlbertEinstein,“Logicwill getyoufromAtoB.Imaginationwilltakeyoueverywhere.” FUTUREENDEAVORSATDIVINE SPACE_DESIGN TheCompanyisconstantlyinaninnovativemode,including workingtowardscreatingnewproductsintheirportfolioand gettingthemselvespreparedfortheupcomingradical changesinthedigitalworld.Oneofthekeystrengthsistheir enthusiasmandcooperationwithoneanother.TheCreative Directorwantsthecompanytogrowbiggerwithtime, explorethecreativerealmandkeepreachingnew milestonesforthecompany.ShewantsDivineSpace_Design tobeoneofthemosttrustednamesasthebestmemorymakersofartinmotion. HOWDOTHEYENCOURAGEPEOPLEWITHIN THEORGANISATION Thecompanyworksasanextremelyclose-knitteam, ina familiaratmosphere.Itbelievesincommunicationasan idealtoolforholdinghealthyrelationshipsinan organization.Vinigivesherteamcreativespace,encouraging themtospilltheirideas,howeveroff-boardtheymightbe. Sheencouragestheteammembersto expresstheirviews explicitly,withoutanyhesitation.Further,brainstormingis encouragedamongteammembers.Sheneverclipstheir wings, in fact,they are free tolearn and explorenew softwareandtryinnovativeideasonarelativelyeasyday. August’24|EntrepreneurOne|29

30. NOCTURNALNETWORK:CRAFTINGEXCEPTIONALSOCIAL EXPERIENCESINHOSPITALITYANDENTERTAINMENT ABOUTNOCTURNALNETWORK NocturnalNetworkisaleadinghospitalityand Theircustomerbasecomprisesbothlocalsandtourists, creating avibrantcommunitythatvaluesexceptional hospitalityandseeksunforgettableexperiences.By cateringtosuchawiderangeofinterests,Nocturnal Networkhasestablisheditselfasahubforpeoplefrom allwalksoflife tocometogetherandenjoyexceptional socialexperiences. entertainmentcompanyrenownedforcrafting exceptionalsocialexperiences.Theyownandmanagea portfolioofrestaurantsandnightlifevenuesinmajor cities acrossIndia,includingArtistryLive in Goa and Hyderabad,ArtistrySuitesinGoa,andTapasMein ChennaiandHyderabad.Furthermore,thecompany excelsinorganizingliveevents,concerts,andmusic festivalsthatshowcaseculturalresonanceandbring communitiestogether. KEYPERSONANDHISRESPONSIBILITIES SameerMohammedistheFounderandCEOofNocturnal Network,wherehespearheadsthecompany'sstrategic directionandoversees itscross-sectoraloperations.He ensuresthateveryaspect of thebusinessembodiesthe principlesofcreativity,inclusivity,andsustainability. Underhisleadership,thecompanystrivestobeafront- runnerintheentertainmentandhospitalityindustry, deliveringunforgettablesocialexperiences.AstheCEO, SameerMohammedmakescritical decisionsforthe company,includingexpansionintonewmarkets, investmentinhumanresourcesdevelopmentinitiatives, andimplementationofsustainablesolutions,whichhave beeninstrumentalinshapingthecompany'sgrowth trajectoryandsolidifyingitsreputationforexcellence. WHOARETHEIRCLIENTS? NocturnalNetworkcaterstoadiverserangeofclientele,includingfinedininganddrinksenthusiasts,club-goers,liveentertainmentlovers,andthosewhoappreciatediverse musicscenes. SAMEERMOHAMMED FounderandCEO 30|EntrepreneurOne|August’24

31. NOCTURNALNETWORKUSP NocturnalNetworkdistinguishesitselfbyprioritizing exceptionalsocialexperiencesthatcombinedelectable cuisine,captivatingperformances,andculturalrelevance. Thecompanyis dedicated to pushingtheboundariesof innovationinhospitalityandentertainment,ensuringthat itsmenudesigns,programs,andeventcuration consistentlysurpassindustrystandards.Byfocusingon thesekeyelements,NocturnalNetworkdeliversunique andmemorableexperiencesthatsetitapartfromothers intheindustry. FUTUREENDEAVORS NocturnalNetworkispoisedforglobalexpansionandisdrivinginnovationinsustainability,withastrategicfocusonbecomingatechnology-drivenorganization emphasizingcontentandcommunity.Toachievethis, theyarebuildingcompetitiveteamsto developcutting- edge,tech-drivenproductsthatfostercommunity engagementandnurtureconsumerrelationshipsthrough liveandreportedcontentcenteredoncustomer experiencesandtheirbrandjourneys.Additionally,the companyiscommittedtosupportingvarioussocial causesworldwide,strivingtomakeapositiveimpacton globalsocialeventswhileremainingsteadfastintheir values.Byprioritizingcommunity,content,andsocial responsibility,NocturnalNetworkisdedicatedtocreating alasting,globallegacy. GOALSANDSTRATEGIES NocturnalNetworkiscommittedtopioneeringinnovative socialexperiencesinIndia,continuallyintroducingnovel conceptstocaptivatediverseaudiencesacrossvarious locations.Theirstrategyencompassesexpandingtheir marketreach,fosteringmeaningfulconnections,and upholdingtheirreputationforsustainablepracticesand transparency.Theyprioritizeenhancingtheirstorytelling andhumanizingtheirbrandstocultivatestronger communitiesaroundtheirbusinesses.Furthermore,they arededicatedtointegratingsustainablepracticesinto theirdailyoperationsandformingstrategicpartnerships toenrichtheirofferings.Byactivelyconsideringcustomer feedbackandrelyingondata-driveninsights,theymake informedadjustmentstorefinetheirapproachand maintaintheirpositionasleadersintheindustry. 2024RESOLUTIONS In2024,NocturnalNetworkisconcentratedon broadeningtheirdiningandliveexperienceofferings, pioneeringinnovative event formats,andembedding sustainablepracticesthroughouttheiroperations.They areenhancingtheirculinaryportfoliowithTapasMein Hyderabad,showcasingtheirEuro-Asiandining experience,andintroducingaspeakeasybarinGoa. Furthermore,theyareconstructingapodcastroom withinArtistryLive,enablingtheirin-housecontentteamtoproduceadiversearrayofepisodes.Thisinitiativemarksasignificantstepforwardincommunitybuildingthroughrelevantcontent,underscoringNocturnalNetwork'scommitmenttocreatingimmersiveexperiencesthatresonatewiththeiraudience. NEWIMMERSIVETECHNOLOGIESAND WAYSTOADAPTTOTHEM? AtNocturnalNetwork,theychampiontheintegrationof artificialintelligence(AI)andcreativehumaninputto amplifycustomerengagementandstreamlineoperational efficiencyintheirdailybusinessoperations.Byleveraging thesetechnologies,theyaimtoelevateevent experiences,personalizeguestinteractions,andsimplify venuemanagement,ultimatelydeliveringexceptional service.Meanwhile,severalkeytrendsareemergingin thehospitalityandentertainmentindustries.These includeagrowingfocusonexperientialdining,where restaurantscraftimmersiveenvironmentsandoffer uniqueculinaryexperiences.Sustainabilityisalsogaining traction,withanemphasisoneco-friendlypracticesand locallysourcedingredients.Additionally,the increased adoptionofmobileappsandaugmentedrealityis enhancingcustomerinteractionsandoperational efficiency.Furthermore,thereisanoticeableshift towardsgreatercommunityengagement,withevents organizedbylocalartistsgainingpopularity,highlighting agrowingappetitefordiverseperspectivesand experiencesbeyondthefamiliar. HOWDOTHEYENCOURAGEPEOPLEIN THEIRORGANIZATION? NocturnalNetworkprioritizesasupportivecompany culturethatvaluescreativity,collaboration,andrespect. Theypromotework-lifebalance,andcareerdevelopment, andrecognizeachievementstofostergrowthandwell- beingforallteammembers. ADVICETOTHEREADERS “Embracediversity,prioritizesustainability,andseekout experiencesthatenrichyourlife andconnectyouwith others.Supportbusinessesthatshareyourvaluesand contributepositivelytotheircommunities.” August’24|EntrepreneurOne|31

32. ADESIGN-FOCUSED COMPANYTHAT CREATESSOLUTIONS FORPEOPLE REGARDINGSYSTEMHOLDINGS SystemHoldingsisadesign-focusedcompanythatcreates solutionsforpeople.Thecompanyhomeinontheproblems andbarriersthatpreventindividualsfrommoving tothe nextlevelandleveragescutting-edgeandemerging technologiessuchasAIandNLPtocreatesolutions. Everyelementofthecompany'sapproachiscentered aroundmakingpeople'sliveseasier,whetheritrelatesto functionality,easeofimplementation,orcost-effectiveness. Asaresult,thecompanyhelpsbusinessesofallsizesto boostagilityandsavemoney. Forexample,XpertTechnologiesisstreamliningfinancial andbusinessmanagementprocessesforSMEsacrossthe UK,whileaward-winningSalhanAccountantsisrenowned fortechnologicalinnovationandexceptionalcustomer service. Dr.AnjulikaSalhan,CEO VITALPERSON Asafintechentrepreneurandtwo-timeEnglishWomen's Awardwinner,Dr.AnjulikaSalhanhasover25yearsof experienceinleveragingtechnologytosolvecomplex problemsacrossdiversesectors.Herexpertisein mathematics,computerscience,andengineeringhas enabledherto bringinnovativeideasandproductsto marketswiftlyandprofitably. SystemHoldingsCompanyisaninnovativefinancial technologyspecialistthatcreatestechnologyandprovides financialservicesforsmallandmediumenterprises.The company'smissionisto makeiteasyforSMEstoleverage thebestfintechsolutionscost-effectively,therebyhelping thembecomemoreefficientandsustainable. DuringhertenureatMalvernPanalytical,aSpectrisCompany,sheledthedevelopmentoftechnologyforhigh-techinstrumentsusinglasertechnology,ultrasound,andenhanceddigitalimaging.Shewasalsoinstrumentalin creatingtechnologyfordetectingoilbubblesintheseawithSchlumberger,andindevelopingamathematicalmodelforoilwellcementwithRugbyCement. SystemHoldingsisapeople-centriccompanythat prioritizesthewell-beingofitscustomers,staff,and suppliers.Thecompany'sapproachisinclusive,andit believesthatgreatfintechshouldbeaccessibletoeveryone, regardlessoftheirbackgroundorfinancialsituation.System Holding's goalis toprovidehigh-qualityand affordable financialtechnologysolutionsthatmeetthe needsofits customersandhelpthemachievetheirgoals. Currently,asthemanagingdirectorofSystemHoldings, SalhanAccountants,andXpertTechnologies,sheis committedtousingemergingtechnologiestohelp businessesbecomemoreagileandefficient.AtSalhan Accountants,shehasenhancedtheirprocessesandclient servicesbyleveragingtechnology,andatXpert Technologies,sheisrevolutionizingbusinessprocessesfor SMEsacrosstheUK. 32|EntrepreneurOne|August’24

33. GOALSANDFUTUREENDEAVOURSOF SYSTEMHOLDINGS ThemainbusinessgoalofXpertTechnologiesistodemocratize technology,making it accessibleandaffordableforbusinessesof allsizes.Thecompanyiscommittedtoprovidingtop-quality softwareandadvicewithoutputtingcustomersunderfinancial strain. Xpert Technologieshas gainedrecognition foroffering softwarelicensesalongwith accountancyservicestoSMEs.The companyaimstoexpand itsclientbaseandincreasetheuseof automationinservicedeliveryin2023.Withafocusonthe seamlessintegrationoftechnology,XpertTechnologiesis dedicatedtomakingtechnologymoreaccessibleandaffordablefor businessesofallsizes. HOWSYSTEMHOLDINGSENCOURAGETHEIR EMPLOYEES? To encouragepeopleworkingin theirorganization,it is important toprovidethemwithsupportandtrainingtocompletetheirwork effectively.Thisincludesassistingthemwithtrainingtocomplete workandalsoassessingtheirskillssuchastheiragility,team player,adaptability,abilitytoadapttochangingtechnologies,and howwelltheycareforcustomers'requests.Additionally,itis importanttosetclearexpectationsandgoals,provideopportunities forfeedback,recognizeandrewardtheirachievements,provide opportunitiesforgrowth,createapositiveworkenvironment,and foster apositiveworkculture.Bydoingso,organizationscanhelp theiremployeesfeelempoweredandmotivatedtosucceed. ASSOCIATEDCOMPANIES XpertTechnologiesisdedicatedtosolvingtheproblemofexpensive softwarelicensesforsmallandmedium-sizedenterprises(SMEs). Thecompany'smissionistobringthebestinnovationand automationto SMEs,enablingthem to streamlineprocessesand increasebusinessagilitywithoutbreakingthebank. CHALLENGESFACEDBYTHECOMPANY AstheprimaryleaderofSystemHoldings,DrSalhanhas encounteredsignificantchallengesinservingtheSMEmarket, especiallymicro-businesses.Thesebusinessesoftenfaceenormous challengesduetotheirlimitedresourcesandlackofknowledge aboutavailableservices.Toaddressthis,theindividualmadeita prioritytoprovidecomprehensivesolutionsandsupporttotheir clients.Onesuccessfulexampleisamarkettradertheysupported fromthebeginning.Throughtheirservicesandguidance,thetrader expandedtheirbusinessandnowsells60,000linesworldwide througheBayandAmazon. XpertTechnologieshasdevelopeditssolutionsinpartnershipwith SalhanAccountants,theaward-winningaccountancypractice.The suiteofsolutionsincludesinvoicing,reporting,analytics,leave management,andmore,andiscompletelyfreetoSalhanclients. ThismeansthatSMEscanworkmoreefficiently,gaineasyaccess tousefulfeaturesandanalytics,andsavemoneyatthesametime. WithXpertTechnologies,SMEscanbenefitfrominnovative technologywithouttheburdenofexpensivelicensingfees. DrSalhan’saimhasalwaysbeen tooffer afullsolutionforsmall businesses,guidingthemthroughtheprocessandproviding essentialtoolsandsoftware.Thebiggestchallengetheyfacedwas helpingmicro-businessesunderstandtheirneedsand providing themwiththerightsolutions.ThisledtotheinceptionofXpert Technologies,where theindividualcouldhandholdclientsand offercloud-basedaccounting,HR,andinvoiceprocessingsoftware freeofcost.Analyticswasanotherchallenge,asitisoftenseenasa serviceonlyforlargebusinesseswithdedicatedteams. XpertTechnologiesisateamofexpertsdedicatedtohelpingsmallandmedium-sizedenterprises(SMEs)managetheirfinanceseffectively. The companyprovidesarangeofsolutions,from payrollandaccountmanagementtobookkeeping,budgeting,andVATcompliance.XpertTechnologiesunderstandstheuniqueneedsofSMEsandiscommittedtoprovidingtailoredsolutionsthatmeettheirspecificrequirements. Toovercomethis,DrSalhandevisedasystemthatautomated analyticsusingAPIsandcloud-basedtechnology,enablingthemto provideanalyticsatnocost,effortlesslytothousandsofclientsona regularbasis.Byprovidingcomprehensivesolutionsandsupportto micro-businesses,theindividualhashelpedthemovercome significantchallengesandexpandtheirbusinesses.This demonstratestheircommitmenttoempoweringbusinessesofall sizesandprovidingthemwiththetoolsandresourcestheyneedto succeed. AsaSalhanclient,Xpert Technologies offers itsclientsaccesstoitsXpertTechnologiessoftwaresuite,completelyfree.Thesuiteencompassesarangeofsolutions,includinginvoicing,reporting,analytics,leavemanagementandmore.ThismeansthatSMEscanstreamlinetheirprocesses,increasetheirbusinessagility,andsavemoneyonsoftwarelicensingfees. OneofthekeydifferentiatorsofXpertTechnologieswithSalhan Accountantsisthattheyareisnotjustanaccountancypracticeor justatechnologycompany,buttheyarea fintechcompany.The companyisconstantlyinnovatingandstrivingtoprovidethelatest technologysolutionstoitsclients.ThismeansthatSMEscan benefitfromthelatesttechnologyadvancements,allwhilesaving moneyonsoftwarecosts. ADVICETOTHEREADERS Dr.AnjulikaSalhanstated“Itiscrucialtofollowourpassionsandworkhardtoachieveourgoals.Bydoingso,wecanbringourideasto lifeandmakeameaningfulimpactonourlivesandthelivesofothers.Itisimportanttostaymotivatedandfocusedonourobjectives,evenwhenfacedwithchallengesandobstacles.Withdeterminationandperseverance,wecanovercomeanyobstacleandachieveourdesiredoutcomes. Followingourpassionsalsoallowsustobringouruniqueperspectivesandideastothetable,leadingtoinnovationandprogress.Whenweworkhardtoactualizeourpassions,wearemorelikelytobesuccessful andfulfilledinourcareersandpersonallives.So,itisimportanttostay truetoourselvesandpursueourpassionswithvigorand determination”. August’24|EntrepreneurOne|33

34. AMPLIFY:REVOLUTIONIZINGDIGITALMARKETING ANDDESIGNTHROUGHHUMAN-CENTRICAPPROACH Today,wehavethepleasureofspeakingwithAvlokitaDayal,DirectorandCo-FounderofAmplify,a boutiquecreativeagencyspecializinginDigitalMarketingandDesign.Avlokitaandherteamarededicatedto deliveringexceptionalresultsbyleveragingtheirexpertiseandunderstandingofhumanbehavior.Let'sdelve intotheinterviewtolearnmoreaboutAmplify andtheiruniqueapproachtotheindustry. Q.CanyoupleasetellusinbriefaboutAmplify? Avlokita:Amplifyisaboutiquecreativeagencythatfocuseson DigitalMarketingandDesign.Wefirmlybelievethatanagencyis onlyasgoodasitspeople,whichis whywestrivetohirethe brightest,mosttalented,andmostinspiredprofessionals.Ourgoalis toensurethatourclient'sbrandsreceiveexactly whatthey're lookingforfrompeopletheygenuinelyenjoyworkingwith.Wetake prideincreatingworkthatdeeplyimpactspeople'slivesby enrichingtheirexperiencesthroughaprofoundunderstandingof humanbehavior.Ourultimateaimistoperfectlymatchourclient's brandrequirementswithacomprehensiveunderstandingoftheir targetaudience,allowingus tocreatememorableandmeaningful work. Q.Tellusaboutthekeyperson?Whatisherroleand responsibilityinthecompany? Avlokita:AtAmplify,ourkeypersonisAdhish,whoismybusinesspartner,co-founder,andcreativedirector.Together,weformadynamicteam.WhileAdhishoverseesthecreativesideoftheagency,Ihandlethedigitalaspects,includingstrategy,hiring,andbusinessdevelopment.It'sacollaborativeeffort,andweworktogethertoensurethatourclientsreceivethe best possibleservice. Q.Whoallareyourclients? Avlokita:Wearefortunate tohaveworkedwithadiverserangeof clients.SomeofouresteemedclientsincludeITCHotels,Kings Punjab,Network18,AcroPaints,NolteIndia,DLFEmporio,The Chanakya,SpiceJet,Shangri-LaNewDelhi,IndianAccent,TheLeela, Dettol(ReckittBenckiser),DainikJagran,SwachhBharat,Germany Tourism,andOrganIndia,amongothers. AvlokitaDayal Co-Founder&CMO,Amplify 34|EntrepreneurOne|August’24

35. Q.Howareyoudifferentfrompeopleworkinginasimilar domain? Avlokita:Whatsetsusapartfromothersintheindustryisourcommitmenttokeeping it realandmanagingexpectationswhenworkingwithbrands.Digitalmarketinghas its prosandcons,andweensurethateveryonewework with iswellawareofthesefactors.Bydoingso,wecanleveragedigitalplatformstotheirmaximumpotentialandachievetheresultswesetouttoaccomplish.Drawinguponmybackgroundinpsychology,Iprioritizeunderstandingconsumerbehaviorandcreatingstrategiesthatresonatewithabrand'stargetaudienceratherthancateringsolelytotheirinternalteams.It'scrucialtorememberthat our marketingeffortsarefor our customers,not ourselves. Q.Whatareyoulookingforwardtoaccomplishingmostin 2023? Avlokita:In2023,ourprimaryfocusisongettingluxurybrick-and-mortarbrandsbackin thegame.Weaimtoprovidethemwiththeconfidencetorunlargercampaignsandeffectivelyengagewiththeiraudiencesonceagain.Byleveragingourexpertiseandunderstandingofconsumerbehavior,wewantto helpthesebrandsregaintheirmarketpresenceandachievetheirobjectives. Q.Whatarethenewtrendsyouseeintheindustrytoday? Avlokita:Inthedigitalmarketingindustry,wearewitnessingseveralnewtrends.Insightfulpaidpromotionshavebecomeprevalentpairedwithbrands optingformorequalifiedandaccomplishedinfluencersthattrulyconnectwiththeir industry topromotethem.Additionally,contentisshiftingtoward motionandvideoformats.Brandsthatwanttocaptivatetheiraudiencesneedtoallocatebudgetstoregularlycreateengagingvideocontent,whichisafieldweexcelin,asmybusinesspartner&co-founderAdhishDuggalspecialsinthis.Itistrulythebestwaytoconnectwithyourcustomerssotheychooseyourbrandoverthecompetition. Q. How and why it is important to map your digital customer experiencejourney? Avlokita:Mappingthedigitalcustomerexperiencejourneyisofparamountimportance.However,beforedoingso,itisessentialtounderstandthebrand's digitalobjectivesandalignthemwithcustomerexpectations.Today'scustomersaremoreinformed,havegreaterexposure,andexpect alot from brands,especiallyconsideringthemyriadofoptionsavailableacross industries.Therefore,itiscrucialtofirstunderstandyourbrand,itstargetaudience,andobjectives,andthendeterminehowthesefactorswillinfluence theconsumer'sjourneywheninteractingwithyourbrandonline. Q.Whatchallengesdoyouhavetoovercometogethere today? Avlokita:Thebiggestchallengewefaceisbeinghonestwithbrands,whichcancomeatacertaincost.However,wefirmlybelieveinbeingupfrontandachievingsuccesstogetherratherthansayingwhataclientwantstoheartosecure the account,onlytofallshortof expectations orcompromise on qualitysoonafter.Thispracticehasallowedustohaveclientsfor6yearswhilethecompany7yearsold.Wearededicatedtoproducingqualityworkandbeingpersonallyinvolvedeverystepoftheway to leveragedigitalplatformsasbestpossible keepingabrandsobjectivesinmind.Wevaluebrandsthatappreciateandseethevalueinthiscollaborativeapproach.AtAmplify,weworkwithbrands,notforthem.Weamplifytheirexpertiseandgetthemtheresultstheyseek. Q.Whatisthegoalofyourcompany,andhowareyou planningtoachieveit? Avlokita:OurprimarygoalatAmplifyistobeaboutiqueagencythatprioritizesqualitycontrol.Webelievethatthiscanonlybeachievedby workingwiththebestprofessionalswhoexcelintheirdedicatedtasks.Ourgoalistoalwaysbea30-people,30-brandagencythatconsistentlyproducesthebestcreative&digitalworkintheindustry.Wewanttoreachapointwherebrandsaspiretobeonourclientroster,recognizingthevalueandexcellencewebringtotheirmarketingefforts. Q.Whatdoessuccess lookliketoyou? Avlokita:Success,forme,entailsproducingqualityworkandfosteringastrongandhappyteam.It’saboutmaintainingahealthywork-lifebalanceformyselfandeverypersoninmyorganization.Strikingthatbalanceandachievingexcellencein our workis what trulydefines success forAmplify. Q.Whatwerethechallengesfacedbythecompanyduring thepandemic?Andhowdidyouovercomethem? Avlokita:Like manybusinesses,wefacedchallengesduringthe pandemic.Sinceweprimarilyworkintheluxurysegment,mostofourclientshadtoshutdownorexperiencedlimitedfootfallevenafterreopening.Wehadtoreworkourstrategiesnotonlyforthembutalsoforourselves.However,wealsohad theopportunitytoassistnewbrandsthatemergedduringthepandemic.We helpedthemset uptheirbusinessstrategiesandmarketingapproachesto effectivelyreachtheirtargetaudiences. Q.Asaleaderofyourorganization,whatimportantdecision youmakeforthe company? Avlokita:Asoneoftheleadersintheorganization,Imakemostoftheoperationaldecisions.MybusinesspartneroverseesthecreativeandtechsideofthecompanyandIhandlevariousaspects,includinghiring,pitches,strategies,contentplanning,approvals,andadvertisingstrategies.Ihaveanamazingteamsupportingme,butit'scrucialformetobepersonallyinvolvedtoensurethe success and growth ofeveryindividualandinturnthecompany. Q.Howarenewimmersivetechnologiesmakingapositive impactonenterprises?Andwhatnewtechnologiesareyou usingin your organization? Avlokita:AtAmplify,weutilizevarioussoftwaretoolstoenhancecreativityandinnovationinourdesignwork,withAIleadingtheway.Additionally,weleverageVR&variousinstallationtoexecuteintegratedonline-offlinecampaigns,drivingofflinefootfalltoourclient'sdigitalplatforms.Theseimmersivetechnologieshavehadapositiveimpact on enterprises,enablingustodelivercompellingexperiencesandachieve our client'sgoalseffectively. Q.Howdoyouencouragepeopleworkinginyour organization? Avlokita:AtAmplify,weencourageour employeestobeindependentand providededicatedtraining to helpthemgrow. If theymeet our qualitystandardsandprovetobereliableandaccountableforthemselvesandthe work,weempowerthem toexcelontheirown.Additionally,weprovideincentivestoteammemberswhobringinbusiness,keepingthemmotivated.Whenselectingteammembers,welookbeyondjusttechnicalexperienceand focusonwhateachpersonbringstothecompany tohelpitgrowasthe industryweareinisconstantlyevolvingandweneedtokeepuptostay ahead. August’24|EntrepreneurOne|35

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38. IMPACTOFLIFESTYLEON “Healthisastateofcompletephysical,mentalandsocialwell-being,andnot merelytheabsenceofdiseaseorinfirmity."-WorldHealthOrganization“ Thelifestyleofanindividualcanhaveasignificantimpacton theirhealth.Unhealthylifestylechoices,suchassmoking, drinkingalcohol,eating unhealthyfoods,and notexercising, canleadtoavarietyofhealthproblems,includingobesity, heartdisease,diabetes, and certaintypes of cancer. On the otherhand,healthylifestylechoices,suchaseatinga balanceddiet,exercisingregularly,andavoidingtobacco andalcohol,canhelptoreduce the riskof developing these andotherhealthproblems. Avoidingsmokingandexcessivealcoholconsumptioncan alsohelptoreducetheriskoftheseconditions.Getting enoughsleepisalsoimportantforoverallhealthandwell- being.Makinghealthylifestylechoicescanalsohelpto improvementalhealth.Eatingabalanceddiet,exercising regularly,andgettingenoughsleepcan helpto reducestress andimprovemood.Inconclusion,makinghealthylifestyle choicesisessentialformaintaininggoodhealthandwell- being.Eatingabalanceddiet,exercisingregularly,avoiding smokingandexcessivealcoholconsumption,andgetting enoughsleepareallimportantfactorsinmaintaininggood health. Lifestyleisawayusedbypeople,groupsandnationsandis formed in specificgeographical,economic,political,cultural andreligioustexts.Lifestylereferstothecharacteristicsof inhabitantsofaregioninaspecialtimeandplace.It includesday-to-daybehavioursandfunctionsofindividuals injobs,activities,funanddiet. Millionsofpeoplefollowanunhealthylifestyle.Hence,they encounterillness,disabilityandevendeath.Problemslike metabolicdiseases,jointandskeletalproblems, cardiovasculardiseases,hypertension,beingoverweight, violenceandsoon,canbecausedbyanunhealthylifestyle. Therelationship betweenlifestyleandhealthshouldbehighly considered. Inrecentdecades,lifestyleasanimportantfactorofhealth ismoreinterestingtoresearchers.According toWHO, 60%of relatedfactorstoindividualhealthandqualityoflifeare correlatedto lifestyle Poor lifestylechoicescanleadtoarangeofhealthproblems, including obesity,heartdisease,stroke,diabetes,andsome formsofcancer.Theseconditionscanhave aseriousimpact onqualityoflifeandcanevenbefatal.Makinghealthy lifestylechoicescanhelptoreducetheriskofdeveloping theseconditions.Eatingabalanceddietthatislowin saturatedfat,salt, andsugarcan helptomaintain ahealthy weightand reduce the riskof obesity. Regular exercisecan helptoreducetheriskofheartdisease, stroke,and diabetes, aswellashelpingtomaintainahealthyweight. 38|EntrepreneurOne|August’24

39. TIPSTOSTAYHEALTHY 1.Eatabalanceddiet:Eatingabalanceddietisessentialforstayinghealthy.Makesuretoincludeplentyoffruits,vegetables, wholegrains,andleanproteinsinyourdiet. BEST THINGSYOUCANDOTOIMPROVEYOURHEALTH Youcanmakegoodchoicesconsistentlyandradicallyimproveyour mental,physicalandemotionalhealth. Hereare thekeylifestylestrategies tofocus on eachday tooptimise yourhealthand happiness. 2.Exerciseregularly:Regularexerciseisimportantfor maintainingahealthyweightandreducingtheriskofchronic diseases.Aimforatleast30minutesofmoderate-intensityphysical activityonmostdaysoftheweek. GetOffSugarandEatProtein,healthyfats,veggies,berriesand herbs. Getdailysunshineand optimiseVitD to60-100. Moveyourbody andlift weights. Optimiseyoursleep Love,Encourageandpray forpeople. 3. Get enoughsleep:Gettingenoughsleepisessentialfor physicalandmentalhealth.Aimfor7-9 hours ofsleepeach night CREATINGHEALTHYBALANCE CreatingHealthyHabits.[Thisisjustan example] Besuperclearonthenewhabityouwanttocreate.i.e.takemy lunchto work3daysperweek. Makeaspecificplanforwhatyouwilldo.I.e.OnSunday,Iwill prepare3lunchestotaketoworkonMonday,Tuesday& Wednesday. Createanenvironmentthatsupportsthehabit.i.e.have ingredientsinthefridgebeforeSunday&haveappropriatelunch containers. Well,Done!Rewardyourself.i.e.recordtheamountof$$/ rupeesyousaveonlunches andbuyyourself something niceat the endofthemonth! 4.Managestress:Stresscanhaveanegativeimpactonyourphysicalandmentalhealth.Makesuretotaketimetorelaxandpractisestress-managementtechniquessuchasdeepbreathingand meditation. 5.Avoidunhealthyhabits:Unhealthyhabitssuchassmoking,excessivealcoholconsumption,anddrugusecanhaveanegativeimpactonyourhealth.Makesuretoavoid thesehabits. 6.Practisegoodhygiene:Practisinggoodhygieneis importantforpreventingthespreadofgermsandillnesses. Makesuretowashyourhandsregularlyandavoidtouchingyourface. REMAINDER!! The particularremainder ofmybesteveryday livingwillcertainly endupbeingputinto makingthemostoftheparticularsmallish items,havingfunwiththeactualpeopletoday,whichIjust absolutelyadore, andadditionally makingthe mostofthe actual timeperiodIjusthavegotdeparted.Ijustshouldmakeaneffort tohelpyouliveafabuloushealthierlifestyle,havingtopay close upparticular attentiontohelpyou with mypersonaleatingplan plusexercise. Everyoneshould certainly take a lookat brand-new sites,tryout brand-newmatters,andalsoexperience innovation. Youshouldcertainlymakeanefforttohelpyougetafabulous beneficialway intheparticularworld,nomatteriftheapplication endsupbeingbymeansofvolunteering,donating,ormaybe reallysimplyjustsimplybeingafabulousgreatfriend. Youcertainlymakeanefforttohelpyoulivelife,afabulous existencewhichiscertainlyfilledupwithhelpofjoy, contentment,inadditiontopeace.Ijustshouldcertainly makean efforttohelpyoutakepleasureineverysinglemomentintime, andeventohelpyoutakepleasureineverysingle workingday, mainlybecausethatisnormallyafabulousreward. Try tomake an effort to help you takepleasure in lifespan,and alsotohelpyoutakepleasureinmepersonally,forthereason thatthatiscertainlytheactualmainmethodtohelpyou genuinelytake pleasureinanyremainderassociatedwithmybest life. HEALTHCHEATSHEET Basichealthprioritiestoachieveyourphysicalandmental goals.Nutrition,keyvitamins/nutrientsandlifestyleareall connectedwitheach other. Sunlight Lifting Walking Sleep Water Magnesium Omega-3 Collagen Creatine VitaminD/K2 Focusedwork, socialinteraction,life-supporting partner/family/friendsetc,cantransformyourlife. August’24|EntrepreneurOne|39

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