Graphic Design

1. Graphic Design Graphic Design (English: Graphic Design), also known as graphic design, generally refers to the visual expression of information through the creation and combination of various symbols, pictures and text. It can refer to the production (design) process and the final the finished work. For example, a product's packaging may contain a logo or other images, organized text, and elements purely for visual design considerations (e.g., geometric shapes, colors). https://www.scribd.com/document/676861011/11-Best-Content-Writing-Services-for-All-Your-Content- Needs Common graphic designs include magazines, advertisements, product packaging and web design. The history of graphic design begins with the ancient Lascaux caves and spans to the dazzling neon lights of modern Ginza. Throughout this long history, and during the rapid development of visual communication in the twentieth century, the boundaries between advertising art, graphic design and fine art have occasionally been blurred. Like these illustrations produced by the U.S. National Park Service, images are often functionally oriented and anonymous. [1] But these programs all share the same elements, theories, principles, applications, language, and sometimes the same target audience. In the art of advertising, the ultimate goal is to sell products and

2. services. In visual design, “the focus is to organize various information into order, combine different ideas, express and feel the artifacts that record human experience” [2]. Early days Early days The Lascaux cave paintings, dating back to about 14,000 BC, and the birth of a written language in the 3rd to 4th millennium BC are both important milestones in the history of graphic design and have a profound influence on others. Graphic design-based related fields are also very important. The Book of kells is one of the early examples of graphic design. This is an ornately decorated Gospel manuscript produced by Celtic monks around 800 AD. invention of printing Main article: Printing During China's Tang Dynasty (618-906), carved wooden boards were used to print patterns on textiles and later on Buddhist scriptures. The Buddhist scriptures printed in 868 are the earliest known printed books. In the Song Dynasty (960-1279), due to the invention of movable type printing, scrolls and books could easily print more text, thus making books widely popular [3]. In 1450, Gutenberg's movable type printing technology made books widely popular in Europe. Aldus Manutius developed the book structure that became the basis for Western publishing design. The graphic design of this era is called Humanist or Old Style [4]. The transition and development of graphic design In the late nineteenth century, Europe, especially Britain, began to separate graphic design from the field of fine art. Piet Mondrian is known as the father of graphic design. He was an artist, but his use of grids inspired the modern grid system used in today's advertising, print, and web layouts.[4] In 1849, Henry Cole became an important figure in British graphic design education. He conveyed the importance of design to the government in his Journal of Design and Manufactures. He organized the International Industrial Exhibition to celebrate contemporary industrial technology and Victorian design. Between 1892 and 1896, William Morris's Press published a number of books considered to be the most important graphic design products of the Arts and Crafts movement. The visual style, and targeting affluent people, also brought considerable profits to the publishing house. Morris demonstrated the existence of a commercial market for graphic design and helped separate graphic design from manufacturing industry and the fine arts. Kelmscott Publishing's works feature a historical style. This

3. style became the first major reaction against the unchanging graphic design forms of the time. Morris and other private press movement works directly influenced the subsequent Art Nouveau movement, and also indirectly contributed to the rapid development of graphic design in the early twentieth century [4]. Modern graphic design in mainland China was established at the "Graphic Design in China" exhibition held in Shenzhen in 1992. This exhibition was curated by Wang Xu, Chen Shaohua, Wang Yuefei and others. Subsequently, due to China's economic development, graphic design has entered the commercial field in China in the early 21st century. Cutting-edge cities represented by Shenzhen have become more mature in design and business practices, and have spawned many companies with international design standards.