10 Most Trusted Beauty Brands to Know in 2023

1. Health Everything June Issue 02 2023 are Transforming Healthcare www.healthcareeverything.com Lauren Hunter Co-founder The W Nail Bar Manda Mason Co-founder The W Nail Bar Most Trusted 10 Charming Disruptions Technological Trends Changing the Face of Beauty Industry eauty Brands to Know in 2023 Redefining Beauty The Impact of Social Media in Reshaping the Beauty Industry The W Nail Bar Changing the Definition of Standard Beauty

2. Beauty nothing else. Beauty Beauty is an experience, – D. H. Lawrence

4. Editor’s Note

5. The Evolu?on of Beauty Brands Moreover, beauty brands use their platforms to address important societal issues, such as body positivity, mental health, and environmental sustainability. By initiating conversations and supporting relevant initiatives, these brands demonstrate their commitment to making a positive impact beyond beauty. They recognize their responsibility to influence cultural perceptions and promote social change. Empowering Authenticity and Inclusivity B authenticity and inclusivity. This paradigm shift has revolutionized the industry and empowered individuals to embrace their unique beauty regardless of societal norms and expectations. eauty brands have undergone a remarkable transformation over the years, shifting their focus from mere product promotion to championing The rise of social media and e-commerce has played a significant role in this transformation. Beauty brands leverage these platforms to connect directly with their consumers, fostering community and dialogue. Through interactive campaigns, online tutorials, and user-generated content, they have created spaces for consumers to share their stories, offer support and engage in conversations about self-acceptance and empowerment. Gone are the days when beauty brands adhered to rigid standards of beauty that perpetuated unrealistic ideals. Today, a new generation of brands has emerged, prioritizing celebrating diversity and promoting self-expression. By embracing a wide range of skin tones, body types, gender identities and cultural backgrounds, these brands have successfully shattered conventional beauty norms and encouraged consumers to embrace their individuality. In Healthcare Everything's latest edition, 10 Most Trusted Beauty Brands to Know in 2023, we walk you through the transformation of beauty brands into champions of authenticity and inclusivity, representing a powerful shift in the industry. By embracing diversity, promoting self- expression and addressing societal issues, these brands have redefined beauty standards and empowered individuals to embrace their uniqueness. One notable aspect of this evolution is the growing emphasis on authenticity. Beauty brands now understand relatability's power and genuine representation's significance. They actively collaborate with influencers, models and everyday individuals who reflect their consumers' diverse faces and stories. By doing so, they send a powerful message that beauty is not limited to a specific mold but is found in the multitude of experiences and identities that make up our world. Hope you have an informative read! Pja Sh - Pooja Shah

6. Cov Sty 08 The W Nail Bar Changing the Defini?on of Standard Beauty

7. 16 Ctt Edible Beauty Beauty Products, So Pure That You Can Actually Eat Them 24 A Need to Optimize Telemedicine for Better Health Outcomes Aicl 20 Charming Disruptions Technological Trends Changing the Face of the Beauty Industry Rede?ning Beauty 28 The Impact of Social Media on Reshaping the Beauty Industry

8. Chidiebere Moses Ogbodo Editor-in-Chief Pooja Shah Saloni Agarwal Managing Editor Executive Editor Visualiser David King Mrunalinee Deshmukh Art & Design Head Co-designer Paul Belin Deepanjali Jena Art & Picture Editor Business Development Manager Marketing Manager Eric Jackson Carol Wilson James Vincent, Brian Cooper Nick, Elisha and Mary Business Development Executives Sales Executives Technical Head Jacob Smith Prashanth Hiremath Assistant Technical Head Technical Consultants David, Robert Alina Sege Nikita Khadalkar Digital Marketing Manager Assistant Digital Marketing Manager SME-SMO Executives Gemson Research Analyst Carl Vincent Circulation Manager Tanaji Fartade sales@healthcareeverything.com June, 2023 Contact Us: Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - 614-602-4132 Email: info@healthcareeverything.com For Subscription: www.healthcareeverything.com Insights Success Media and Technology Pvt. Ltd. Survey No.133/134, Brand Square, Office No. 512, Kunjir Chowk, Pimple Saudagar, Pune, Maharashtra 411027. Phone - India: 7410033802, 8956487823 Email: info@healthcareeverything.com For Subscription: www.healthcareeverything.com Follow us on : www.facebook.com/Healthcareeverything/ https://twitter.com/healthcareeverything We are also available on : Copyright © 2023 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Healthcare Everything is powered by Insights Success Media and Technology Pvt. Ltd.

9. 10 Most Trusted Beauty Brands to Know in 2023 Company Featuring Brief Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas. Alterna Colin Walsh CEO alternahaircare.com DERMAE's products are rooted in its belief that skin health can be visibly improved through the right combination of potent vitamins, wholesome nutrients, and exceptional ingredients. DERMAE dermae.com Brenda Wu CEO Edible Beauty is a holistic beauty brand that provides pure, naturopathically formulated skincare and wellness products to transform people’s skin and well-being. Anna Mitsios Founder Edible Beauty ediblebeautyaustralia.com Johnson & Johnson is the largest and most diversified healthcare products company in the world, producing life-changing breakthroughs every day. Alex Gorsky CEO Johnson & Johnson jnj.com L'ANZA combines the extraordinary healing power of Mother Nature with proprietary science to help heal the hair. David Berglass CEO L’ANZA lanza.com Living Proof is on a mission to create inventive solutions designed to solve real-world hair problems. Living Proof livingproof.com Zach Rieken CEO Milk Makeup's multifunctional, high-tech formulas are built for the girl on the go who spends less time getting done up, more time getting stuff done. Tim Coolican CEO Milk Makeup milkmakeup.com Philip B has been on a mission to address scalp and hair issues with treatments. Melissa Ouellette CEO Philip B philipb.com Shiseido's mission is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. Marc REY CEO Shiseido corp.shiseido.com Lauren Hunter Co-founder Manda Mason Co-Founder The W Nail Bar is a consciously curated nail bar founded off of four simple pillars: customer service, cleanliness, community, and culture. The W Nail Bar thewnailbar.com

10. Lauren Hunter Co-founder The W Nail Bar Manda Mason Co-founder The W Nail Bar

11. Changing the Definition of Standard Beauty Lifting women up is what we do and helping to create a safe community is one step in doing that.

12. 10 Most Trusted Beauty Brands to Know in 2023 T T stereotypes. It has created an entirely new meaning that values self-worth and self-care along with impacting the overall feeling about oneself. ime has changed the constricted meaning of ‘being beautiful,’ often associated with looks, and the word has broken free from the shackles of the past give their long resting dream of starting a business a chance. TheW Nail Bar stood up in 2015 under the coherent leadership of its Co-founders, Lauren Hunter and Manda Mason. The creation belief for The W was to create a safe space for nail techs to work and make them feel valued and cared for all together with a loyal, comfortable, and interactive environment for its customers. As a part of self-care and acceptance, the Beauty and Cosmetic industry are one of the most famous and ever-evolving industries in the dynamic world, with a global value of $511 billion. Branching out into numerous sections, today, there is a significant incline toward the artistic and creative side, which is a full-blown chance for exploration. And one of the most creative and artistic sections providing plenty of opportunities would be ‘nail art.’ Painting and beautifying nails giving them a decent look, matters a lot as it induces a sense of neatness and a well-maintained individual. Creating a clean, fun, and customer service-based space, The W has expanded itself to 11 shops across Ohio and Indiana and is looking forward to a bright future. Having an opportunity to get an insight into The W Nail Bar’s space allows us to take you on an amazing walk through their journey! The W Nail Bar: Venture of 2015 Though this branch of cosmetics is very famous, well-doing, and full of opportunities, it lacks in a few areas. Considering hygiene and work environment as one of the major concerns, it could prove in a distasteful environment for both the staff and the customers. Certainly, when Lauren and Manda could not find a salon that cared about the safety and ethical work environment, they decided to While growing up under the influence of family business and seeing the business world, Lauren and Manda always knew what they wanted to excel in the future. Wanting to pursue a career and earn an aesthetician’s license Manda attended school at night and on weekends while completing her responsibilities as a full-time sales employee.

13. T Along with learning, she also came to a realization about the gaps in the industry and huge opportunities for nail salons. Lauren and Manda decided to use this knowledge as an opportunity to create a different place that would hopefully lead to change in the nail salon industry. Noticing issues like lack of sanitization, need for technology, and mistreatment of workers, along with the desire to change it, they started The W Nail Bar in 2015, addressing and solving these problems. create a safe, clean, and comfortable space for their team to work and for their guests to relax. The company believes in staff and customer satisfaction and places it above all. From Cuticles to the Tip of Nail The first store of The W Nail Bar started in Columbus, Ohio, rooting firm hopes of its founders and spreading out into branches; today, it has grown to 11 stores in three cities. They have received a lot of support and love from the community. Both Lauren and Manda firmly believe that this support is what has allowed them to open eight salons in the city. This trail of 7 years has ignited the desire to grow more. Know it’s important to adopt technology that makes the service process quicker and easier, but we will never stray from providing the human connection that the industry was built on. When Following the Trail The W has stuck to its core value from the beginning making it a fun and safe place. The W Nail Bar was founded on the core values of support, wellness, community, connection, and authenticity with the goal to

14. They have created strict sanitation protocols and expanded customer service offerings to include items that make the guest’s life easier. And to support it, they have facilities that include memberships and online payments, participating in community events, creating comprehensive benefits plans for the team, and a lot more. to the group to support customer communication. With the involvement of new technology, The W has not given up on the traditional way. Understanding that while technology can make the experience easy for some, it could be challenging for others, they employ a full-time Customer Experience Manager to support the customers. As Lauren and Manda say, “At The W, we know it’s important to adopt technology that makes the service process quicker and easier, but we will never stray from providing the human connection that the industry was built on.” Standing Out in the Bar Addressing the issues and filling the gaps in the industry, The W Nail Bar has been able to create a mark. Keeping the health of their team and guests as the main concern, the company is an all-natural nail salon. They do not offer harmful acrylic products, which would prove hazardous to both the guests and the nail technicians. Begin It from Here Giving advice to young, aspiring entrepreneurs based on the journey they had with the creation of The W Nail Bar, Lauren, and Manda express, “Create an experience and service that improve the lives of others. Look for where there is a gap in the marketplace!” The striking feature of The W is the use of beautiful copper bowls preventing their guests from infections and providing a chic touch to the salon. Envisioning Time Provisions for Staff Loved and favored by its customers, The W has won “Top Nail Salon” by Columbus Weddings three years in a row! Which keeps the fire of continuing to do better ignited in them. On a mission to change the mistreatment of the staff, which the nail salon industry is notorious for, The W Nail Bar has prioritized the safety of its team. The company offers its employees multiple benefits such as health insurance, paid time off, 401K, continuing education training, and all supplies. The W Nail Bar is currently hyper-focused on growing further while supporting its teams in the market. They are all set to create the same experience in the hearts of all their customers that made The W stand out. The company understands and values its staff and has created a happy and healthy environment which in return creates a pull for its employees. This excitement is created through various activities, team outings, and by making them part of social media campaigns. The W knows the importance of the human bond and therefore cherishes the bond between the nail techs and the guests and values it. The company also encourages this relationship through membership options, recurring appointments, online tip payments, and more. Create an experience and service that improve the lives of others. Take on Beau-tech Knowing that the beauty service industry has been slower to adopt the technology, Lauren and Manda knew that this is exactly the key to set them apart from most of the businesses out there. Including technology in the business has made the experience easy for the team and the guests. The salon has integrated an online booking, checkout, and customer service platform, along with adding an AI partner

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18. Anna Mitsios Founder Edible Beauty 16 June 2023

19. 10 Most Trusted Beauty Brands to Know in 2023 Edible Beauty era where you'd only apply moisturizer once you age. Today, consumers want to engage in specific skincare products that can serve their overall health and well-being. Edible Beauty—an Australian skincare brand—presents you with beauty solutions, so pure that you can almost taste them. Since 2014, the company has taken a conscious and holistic approach to achieve beauty that goes well beyond face value. If you look into its range of products, they are all naturopathically informed formulations that are based on a synergistic 'inner/outer' approach, targetting both the inside and outside version of self. They are organic, 100% vegan and cruelty-free. Beauty Products, So Pure That You Can Actually EatThem T he world of beauty and skincare has moved past the clinic. Working there, she used to recommend to her patients that, in addition to changes to their food and lifestyle routines, her patients make changes to their personal care products. Initially, Anna was shocked to find that there were very few options available for skin care products that were "edible" and that was luxurious and therapeutic. As a result, she embarked on creating her range of skincare products. She was whipping shea butter, cocoa butter and rose water in her mother's cake mixer and started sharing her creations with friends and family. After much research, courses, and cosmetic chemist meetings, Edible Beauty Australia skincare range was born. The Edible Beauty wellness range represents an evolution of the herbal formulas that she frequently provides to her clients to address health issues from the inside. In addition to looking after our skin and natural beauty, Edible Beauty also takes care of its environment surrounding. Thus, all of its packagings is minimal, made of FSC paper and containers that are recyclable or biodegradable. The wellness supplements including the company's plant- based collagen have been designed to address beauty from the "inside-out" and they contain organic, traditional, and therapeutic herbs which are easy to incorporate into one's daily diet. "I feel so strongly about educating and empowering people about internal health and well-being as it is such a strong contributor to the radiance of our skin and our overall vitality," says Anna. Anna Mitsios, the Founder of Edible Beauty, embarked on the journey to natural beauty solutions, after being frustrated with the minimum to no edible skincare options available in the market. This was when she created her range of natural and efficacious products to fill the void of pure, vegan and sustainable beauty formulas that are blended with native Australian extracts, vitamins, herbs, nourishing oils and clinically proven botanicals. Anna looks forward to holistic beauty becoming mainstream and empowering customers to transform the health of their skin and bodies, with pure, highly efficacious well-being and skincare formulas. Climbing the Ladder In the last 10 years, Anna transitioned from a career in finance to naturopathy. She explains, "This was triggered by my diagnosis as a Type 1 diabetic at the age of 18. I became very passionate about the incredible ability of natural herbs, diet and supplements to manage my health condition. I also became increasingly conscious of endocrine-disrupting toxins in the beauty products I was using. This is what started me on the path to creating the Edible Beauty range." With that said, let's have a look into the company's core operations that have made natural skincare, a reality! Source of Inspiration Anna's source of inspiration for creating the Edible Beauty range occurred when she was working at a natural fertility Anna's role at Edible Beauty involves working on new beauty and wellness formulas to support people skin and 17 June 2023

20. health/vitality, assisting people with finding the ideal routine for their skin (both internally and topically). She's also very involved in the day-to-day operations of the business, including manufacturing and marketing. "What I love most about my role is finding ways to educate and empower people on how they can naturally transform their skin and vitality with skincare, supplements, food and lifestyle changes. It brings me great fulfillment when I can see a customer's skin and life transform as the result of finding out about our products." Core Products and Services Edible Beauty offers a variety of services and products all designed to help to empower and holistically transform our customer's beauty routines. Its core offering is its pure, edible-grade skincare, wellness supplements, e-books and offering whereby it holistically assists you in transporting your customer's skin via naturopathic consultations. 18 June 2023

21. R&D Operations Edible Beauty's current R&D work is around packaging, ingredients, formulations and delivery systems. Working across all three ensures that the company is at the forefront of any advances in the beauty industry. Encouraging Sustainability Sustainability has been something that has been most important for the business from Day 1. "At Edible Beauty Australia we have aspired to create a range of the highest level of therapeutic and pure skincare which is friendly to both humans and the Earth. This ethos spans across our packaging, ingredients, formulations and even our shipping. From our glass recyclable packaging, zero waste deodorant, ocean-friendly sunscreen, eco-friendly mailer box packaging and FSC certified boxes we really do ensure we are working as sustainably as possible across all the business," emphasizes Anna. Current Endeavors Edible Beauty is currently working on new technology to make it easier for the company to provide the best support for its customers, especially when it comes to choosing the right products for our skin. When it comes to beauty products, with so many on the market it can be so hard to navigate formulations to find the best ones for your skin and health. "We are working on simplifying and making this process easy to ensure our customers maximize results when it comes to their Edible Beauty regime," says Anna. Edible Beauty offers a variety of services and products all designed to help to empower and holistically transform our customer's beauty routine. Its core offering is its pure, edible grade skincare, wellness supplements, e-books and offering whereby it holistically assists you in transporting your customer's skin via naturopathic consultations. Turning Challenges into Opportunities At this time, one of the biggest challenges for Edible Beauty is finding new ways to reach new customers to educate and inspire. "We overcome this challenge by continually innovating the way we reach out, connect with and educate our customers," adds Anna. Words of Wisdom To the budding entrepreneurs who desire to venture into the industry, Anna advises, "I do believe that with a passion and purpose, anything is possible! I always encourage budding entrepreneurs to pursue their passion for establishing their beauty businesses. Whilst there may be obstacles and challenges along the way having a strong vision and mission can provide the drive to work through these." 19 June 2023

22. Tenolol Trends Changing the Face of the Buty Industry T makeup, the pursuit of beauty has evolved significantly over the years. In recent times, technology has played a crucial role in revolutionizing the beauty industry. With cutting-edge advancements, the industry has witnessed a wave of charming disruptions. From augmented reality (AR) to artificial intelligence (AI) and beyond, these technological trends are reshaping how we perceive and experience beauty. he beauty industry has always been at the forefront of innovation and transformation. From ancient cosmetic rituals to modern-day skincare and Let's explore the transformative impact of technology on the beauty industry and the trends that are changing its face. Augmented Reality (AR) and Virtual Try-On Augmented Reality (AR) has emerged as a game-changer in the beauty industry, enabling consumers to try out different products virtually before making a purchase. Virtual Try-On technology has become increasingly popular among cosmetics brands, allowing users to experience makeup and skincare products without physically applying them. Facial recognition and AR overlays allow consumers to see how different shades of lipstick, eyeshadow, or foundation look 20 June 2023

23. Charming Disrup?ons June 2023 21

24. on their faces in real-time. This technology enhances the customer's shopping experience and reduces the chances of dissatisfaction and returns. to showcase their expertise and promote products. These influencers have a massive impact on consumer behavior, shaping trends and driving sales. The beauty community on social media has become a space for people to share their experiences, seek advice and connect with like-minded individuals. Brands leverage this trend by collaborating with influencers and engaging with beauty communities to expand their reach and build brand loyalty. Artificial Intelligence (AI) and Personalized Recommendations Artificial Intelligence (AI) has revolutionized how beauty products are recommended and personalized for individual consumers. By leveraging AI algorithms and machine learning, brands can analyze extensive amounts of customer data to understand individual preferences and offer tailored recommendations. AI-powered beauty apps and platforms can consider factors such as skin type, age, and specific concerns to provide personalized skincare and makeup suggestions. This saves consumers time and ensures they find the most appropriate products for their unique needs. Sustainability and Clean Beauty Technological advancements have also spurred a shift towards sustainability and clean beauty within the industry. Consumers become more aware about the environmental impact of beauty products and are demanding sustainable alternatives. Technology is helping brands develop eco- friendly packaging solutions, reduce waste and create cleaner formulations. From biodegradable packaging materials to waterless products and cruelty-free testing methods, the beauty industry embraces sustainability through innovation and technological advancements. Smart Skincare Devices Smart skincare devices have taken the beauty industry by storm, offering advanced solutions for skincare concerns. These devices combine technology with skincare expertise to provide personalized treatments at home. For example, smart cleansing brushes use sonic vibrations and sensors to cleanse the skin more effectively than traditional methods. Similarly, smart masks use LED lights and heat therapy to address specific skin concerns like acne, aging and hyperpigmentation. With these devices, consumers can enjoy professional-level treatments in their homes, saving time and money spent on spa visits. Robotics and Automation in Beauty Treatments Robotics and automation have found their way into the beauty industry, revolutionizing beauty treatments. From robotic facials to automated hair styling, these technological advancements offer precision and consistency in delivering beauty services. Robotic devices equipped with sensors and AI capabilities can analyze skin conditions and perform targeted treatments with minimal human intervention. This enhances the accuracy and effectiveness of beauty treatments and improves the overall customer experience. With robotics and automation, beauty professionals can focus on creativity and customer interaction while relying on technology to handle repetitive tasks, creating a harmonious blend of human expertise and technological efficiency. 3D Printing and Customization 3D printing has unlocked a realm of possibilities in the beauty industry, particularly in the realm of customization. Brands are now using 3D printing technology to create bespoke products tailored to individual customers. This includes personalized lipsticks, foundation shades and even fragrances. With 3D scanning and printing, beauty companies can capture precise measurements and create products that perfectly match the customer's unique characteristics. This level of customization enhances the overall customer experience, making them feel valued and catered to. Conclusion The beauty industry is undergoing a remarkable transformation, driven by technological advancements. These innovations have enhanced the customer experience and enabled brands to offer personalized solutions and cater to evolving consumer demands. As technology evolves, the beauty industry will undoubtedly witness further exciting disruptions, leading to a more inclusive, sustainable and enchanting landscape. Social Media Influence and Beauty Communities The rise of social media has had a profound effect on beauty industry. Platforms like Instagram, YouTube and TikTok have become powerful tools for beauty influencers 22 June 2023

26. T elemedicine has been mooted to be the upcoming tool in the healthcare armamentarium. Its capability to deliver complex data across large geographic boundaries instantaneously is hoped to play a vital role in ensuring quality healthcare. The rapid rise in high quality digital connectivity and the ready access to digital payments across the nation have already paved the way for these transformations. Various health tech options have emerged since the past decade which cater to various aspects and angles of healthcare. Tasks offering Therapeutic support: o Tele-consultations o Deliverance of reliable medicines o Facilitation of hospitalization when needed. o Follow-up care o Home-care o Guidance for surgery Facilitation of financial support for the therapeutic management: o Simplifying insurance finance/ re-imbursement of treatment. o Facilitation of non-insurance financial support for treatment. § Government schemes § NGO support § Crowd-funding support, etc. Ÿ Ÿ It is obvious that any product must provide adequate utility, ease for use and cost benefit for tractionable acceptability. Healthcare is a complex process and there are various facets where technology has been able to help streamline the processes or substitute the processes and at places offer alternative pathways which can change the outcomes of healthcare. In any of the above tasks, technology can contribute to improving healthcare by Improving the efficiency of well- established pathways or substituting the same by creating new channels: The process of healthcare can be split up into broad pillars: Ÿ Preventive Ÿ Therapeutic Automating certain repetitive functions- documentation procedures, medicine reminders, follow-up reminders etc. Simplify/ optimize database access: o Contact patients for follow-ups etc. o Sort medicine options o Facilitate dosing regimes o Anticipate or identify adverse reactions Ÿ The field of preventive healthcare consists of a combination of myths, beliefs, and verifiable information. In the therapeutic segment, the processes can be further be split into tasks which maybe concurrent or exclusive: Ÿ Tasks performing increased health Awareness Tasks offering diagnostic support: o Helping timely diagnosis o Enhancing diagnostic capabilities o Facilitating the performance or Investigations o Improving Interpretations o Enabling Documentation o Identification of accessible and dependable investigative options Ÿ Ÿ Use of AI: o To extrapolate possible diagnostic options based on clinical symptom profile o Extrapolate possible diagnoses from imaging/ investigative info o To suggest therapeutic options Ÿ 24 June 2023

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28. doctors. Patients are often uncomfortable using these apps. Communication between patient and specialist across a virtual platform is often not satisfactory. Uploading images, investigations, information can be a challenge. o Inability to physically examine the patient- Physical signs as perceived by the patient can be very inaccurate. § Tele-consultations are an aspect of telemedicine wherein a patient connects with a doctor on a platform and gets professional advice. They can be a very important tool to ensure access to reliable medical opinion for patients who are logistically challenged to access the same. § § In its simplest form, tele-consultations use popular chat platforms and messaging platforms: Ÿ Benefits: o Easy availability across the spectrum of population. o Requires very little training since these platforms are being widely used for personal chats even outside the tele-consultation function. o In practice, these have been good for short clarifications or review of previous physical consultations. There is often a need to individually train the patients for its use and the resultant communication lacunae have been exasperating for the doctor and dissatisfying for the patients. Ÿ There is thus a need to create a model which genuinely reaches out to bridge the gaps in medical care. The need: A comprehensive model which: _ Creates a significant disease awareness across geography. _ Offers simple, implementable, and reliable consultation solutions. Minimizes the need to train all patients to use the same. _ Ensures a concise, accurate, reproducible, and transferable EMR. _ Manages support systems for reliable and accessible investigations _ Facilitates reliable medicine deliveries to these areas. _ Streamlines easy processes for hospital admission in those patients where there is a need. _ Organizes processes for medical finance for those needing the same (through insurance companies, government support systems, NGO finances, crowd funding etc.). _ Incorporates a mechanism for follow-ups and persistent compliance. Shortcomings: o Data confidentiality. o Inability to physically examine the patient. o Limitation of proper documentation - leading to medico-legal vulnerability and incapability of creating a transferable record. o Difficulty to collect charges by doctors. o Doctors are dissatisfied with the quality of communication and patients often miss the physical connect with the clinician. Ÿ These shortcomings have led to the evolution of multiple customized tele-consultation platforms: Ÿ Benefits: o Patient demographics and data is captured and stored. o Symptom documentation is simplified using ready- made templates. o Possible to upload investigation records and store the same o Possible to generate customized prescriptions. o Some of them facilitate medicine delivery and other ancillary services including investigation facilitations. o Payment platforms are often integrated into the app. Many existing telemedicine tools are targeting the savvy, elite urban patient who is using the tool more to flaunt his healthcare accessibility rather than utilize the same for a purposeful outcome. The optimum utility of this powerful communication tool will be achieved when telemedicine evolves for the ensuring access to quality healthcare to the vast majority of the non-metro population who are suffering from the lack of access to quality healthcare due to basic logistic shortcomings. Shortcomings: o Need for patient to understand and use the application: § Multiplicity of apps leads to confusion for the patient because the patients need to know different apps to communicate with different Ÿ 26 June 2023

30. 28 June 2023

31. Redening Beauty The Impact of on Reshaping the S ocial media has revolutionized various aspects of our lives, and one industry that has experienced a profound impact is the beauty industry. The rise of platforms like Instagram, Facebook and YouTube has transformed how we perceive beauty, market beauty products, and even define beauty itself. In this article, let's explore the significant impact of social media in reshaping the beauty industry and redefining our understanding of beauty. Challenging Traditional Beauty Standards Social media has been key to challenging and breaking down traditional beauty standards. Historically, the beauty industry has been dominated by a narrow and unrealistic portrayal of beauty that often excluded individuals who didn't conform to conventional norms. However, social media platforms have allowed people with diverse body types, skin tones and gender identities to celebrate their unique beauty. June 2023 29

32. Through social media, individuals can now find representation and inspiration from beauty influencers and content creators who look like them or face similar challenges. This increased visibility and inclusivity have empowered people to embrace their individuality and reject societal pressures to conform to narrow beauty ideals. Consequently, social media has sparked conversations and movements centered around body positivity, self- acceptance and celebrating diverse beauty. their marketing campaigns and accordingly adjust their strategies. Community Building and Consumer Engagement Social media has facilitated the formation of beauty communities and fostered active consumer engagement. Beauty enthusiasts can now connect with like-minded individuals worldwide, share their experiences, seek advice, and discover new products and trends. Social media platforms offer a space for discussions, debates and knowledge sharing, creating a sense of belonging and camaraderie among beauty lovers. Democratizing Beauty Another significant impact of social media on the beauty industry is the democratization of beauty. In the past, the beauty industry was primarily controlled by a handful of beauty brands and celebrities who dictated trends and set beauty standards. However, social media has disrupted this traditional power dynamic by providing a platform for anyone with a passion for beauty to share their expertise, creativity and unique perspectives. Moreover, brands can directly engage with their consumers through social media platforms, building stronger relationships and loyalty. They can respond to inquiries, address concerns and gain valuable insights into consumer preferences and needs. This direct interaction with consumers allows brands to adapt their offerings and develop products that align with the desires and expectations of their target audience. Beauty influencers and content creators on social media have gained significant influence and a dedicated following by showcasing their skills and sharing beauty tips, tutorials, and product recommendations. This democratization of beauty has not only given rise to a new wave of influential voices. Still, it has allowed consumers to access a wider range of beauty options and diverse perspectives. People can now discover and support indie brands, explore unconventional beauty techniques, and make informed choices based on authentic user experiences. Setting Trends and Influencing Purchasing Decisions Social media has become a powerful tool for setting beauty trends and influencing consumer purchasing decisions. Beauty influencers and content creators can introduce and popularize new products, techniques and styles within hours. A single viral post or tutorial can create a massive demand for a specific product or spark a new trend that resonates with millions of users. Influencer Marketing and Product Promotion This ability to shape trends and influence purchasing decisions has significantly impacted the beauty industry. Brands must now keep up with the speed of social media and adapt their strategies to leverage the power of viral trends. Moreover, social media platforms have also become a vital source of product reviews, swatches, and recommendations, allowing consumers to make more informed choices before investing in beauty products. Social media has transformed the way beauty products are marketed and promoted. Influencer marketing has become a dominant strategy for beauty brands to reach their target audience effectively. Beauty influencers collaborate with brands to promote their products through sponsored content, product reviews and giveaways. These influencers often have a loyal and engaged following, which translates into increased brand visibility and sales. Conclusion Unlike traditional advertising, influencer marketing allows for more authentic and relatable product endorsements. Consumers trust the influencers they follow and perceive their recommendations as genuine and unbiased. Social media platforms also provide instant feedback and engagement, allowing brands to measure the efficacy of Social media has undeniably reshaped the beauty industry in numerous ways. As social media keeps evolving, so will its impact on the beauty industry. The future holds exciting possibilities as we redefine beauty through a more inclusive, diverse and empowering lens, thanks to the transformative power of social media. 30 June 2023

34. is power; a smile is its sword. - John Ray

36. Health Everything are Transforming Healthcare www.healthcareeverything.com