10 Most Trusted Healthcare Marketing Services Companies in 2023

1. www.healthcareeverything.com Transforming Healthcare 1 Trusted Healthcare Marketing Services Companies in 2023 M O S T Expanding Horizons How Digital Technologies are Enhancing the Future of Marke?ng Companies in the Healthcare Niche Industry Insights Implemen?ng Marke?ng Strategies to Drive Advancements in the Healthcare Sector Lisa Bichsel CEO BICHSEL MEDICAL MARKETING GROUP Translating Scientic Promises into Business Performance

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5. Advancing Healthcare Marke?ng Services Companies: A Vital Role in Shaping the Future of Care I n the dynamic and ever-changing landscape of healthcare, marketing services companies play a vital role in facilitating effective communication among healthcare organizations, providers and patients. These companies not only bridge the gap between medical expertise and patient needs but also have a significant impact on shaping the future of healthcare. By harnessing innovative strategies, cutting-edge technologies and a profound understanding of the healthcare industry, these companies have the potential to revolutionize the delivery, perception and accessibility of healthcare. and health education campaigns to build trust and raise awareness. By facilitating the exchange of vital information, they increase access to healthcare services and work towards reducing disparities in care. Lastly, healthcare marketing services companies navigate the complex regulatory environment. They possess expertise in understanding and complying with healthcare regulations, ensuring that marketing campaigns and strategies adhere to legal and ethical standards. This knowledge helps healthcare organizations maintain a trustworthy and compliant approach to marketing while upholding the integrity and reputation of the industry. Healthcare marketing services companies play a crucial role in enhancing patient engagement. They use personalized marketing campaigns through various channels such as social media, websites and mobile apps to educate patients about health information, promote preventive care, and inform them about treatment options. Through Healthcare Everything's latest edition 10 Most Trusted Healthcare Marketing Services Companies in 2023 we aim to showcase the indispensable role played by healthcare marketing services companies in shaping the future of care. We hope that this edition provides valuable insights and inspires healthcare professionals, marketers and industry stakeholders to embrace the potential of healthcare marketing services companies. Moreover, healthcare marketing services companies drive the digital transformation of the industry. They utilize data analytics, artificial intelligence and other advanced technologies to collect and analyze patient data. This enables healthcare providers to gain valuable insights into patient preferences, behavior patterns and emerging trends, allowing them to tailor their services and develop targeted marketing strategies Hope you have a interesting read! Pja Sh -Pooja Shah Additionally, these companies foster collaboration between healthcare providers and the community. They engage in community outreach programs, public relations initiatives

6. 14 Cura Strategies Strategic Communication Transforming Healthcare via 22 CXO A Need to Optimize Health Outcomes Telemedicine for Better 30 Rosica Communications Thought Leadership The Leader in Building Aicl Expanding Horizons 18 How Digital Technologies are Enhancing the Future of Marketing Companies in the Healthcare Niche Industry Insights 26 Implementing Marketing Strategies to Drive Advancements in the Healthcare Sector

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8. Chidiebere Moses Ogbodo Editor-in-Chief Pooja Shah Saloni Agrawal Managing Editor Executive Editor Visualiser David King Mrunalinee Deshmukh Art & Design Head Co-designer Paul Belin Deepanjali Jena Art & Picture Editor Eric Jackson Carol Wilson Business Development Manager Marketing Manager James Vincent, Brian Cooper Nick, Elisha and Mary Business Development Executives Sales Executives Jacob Smile Prashanth Hiremath Technical Head Assistant Technical Head David, Robert Technical Consultants Alina Sege Nikita Khadalkar Digital Marketing Manager Assistant Digital Marketing Manager SME-SMO Executives Gemson Carl Vincent Research Analyst Tanaji Fartade Circulation Manager sales@healthcareeverything.com January, 2023 Contact Us: Insights Success Media Tech LLC 555 Metro Place North, Suite 100, Dublin, OH 43017, United States Phone - 614-602-4132 Email: info@healthcareeverything.com For Subscription: www.healthcareeverything.com Insights Success Media and Technology Pvt. Ltd. Survey No.133/134, Brand Square, Office No. 512, Kunjir Chowk, Pimple Saudagar, Pune, Maharashtra 411027. Phone - India: 7410033802, 8956487823 Email: info@healthcareeverything.com For Subscription: www.healthcareeverything.com Follow us on : www.facebook.com/Healthcareeverything/ https://twitter.com/healthcareeverything Copyright © 2023 Insights Success Media and Technology Pvt. Ltd., All rights reserved. The content and images used in this magazine should not be reproduced or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without prior permission from Insights success. Reprint rights remain solely with Insights Success Media and Technology Pvt. Ltd. Insights Care is powered by Insights Success Media and Technology Pvt. Ltd.

9. 10 Most Trusted Healthcare Marke?ng Services Companies in 2023 Company Featuring Brief Bichsel Medical Marketing Group works with medical device and biotech companies to discover and leverage untapped markets, advertising opportunities and more. Bichsel Medical Marketing Group bichselgroup.com Lisa Bichsel CEO Thomas J. Morganelli CEO Centipede Digital is a top-rated digital agency that provides a wide range of services designed to help businesses grow and succeed in the digital age. Centipede Digital centipededigital.com Core Creative is a marketing agency that helps healthcare, B2B and B2C clients overcome both external and internal marketing challenges to thrive in their increasingly competitive markets. Ward Alles CEO Core Creative corecreative.com Anne Woodbury CEO and Co-Founder CURA Strategies is an integrated strategic communications and public affairs agency exclusively focused on health care and wellness. CURA Strategies curastrategies.com Enzyme Communications are science communication specialists that offer organisations in the science and healthcare industries agency services. Enzyme Neil Kumar Co-founder Communications enzymecomms.com Born in New York City, NoGood™ is a team of growth leads, creatives, engineers and data scientists who help unlock rapid growth for the world’s most iconic brands and fast-growing VC-backed startups. Mostafa ElBermawy Founder & CEO NoGood™ nogood.io ParkerWhite Brand Interactive is a San Diego based branding and marketing agency that helps build brands, attract leads, nurture customers, and grow sales. ParkerWhite Brand Interactive parkerwhite.com Cindy White CEO Specializing in B2B and B2C healthcare, food and beverage, technology, nonprofit, education, and professional services, Rosica Communicaons focuses on cross utilization of messaging and content to achieve our client-partners’ communications goals. Rosica Chris Rosica President Communicaons rosica.com Social Driver is a digital agency trusted by the world's leading corporations and nonprofit organizations for strategic solutions for social media, websites, and digital marketing. Thomas Sanchez CEO & Co-founder Social Driver socialdriver.com Wunderman Thompson wundermanthompson.com Part creative agency, part consultancy and part technology company, Wunderman Thompson inspire growth for ambitious brands. Mel Edwards Global CEO

10. 10 Most Trusted Healthcare Marke?ng Services Companies in 2023 BICHSEL MEDICAL MARKETING GROUP Translating Scientic Promises into Business Performance I n late 2020, investors’ deal-making with biotech and med device startups had gone up to 60% of what they invested in 2020, as found in a McKinsey global report. Despite the COVID-19 economic hardships, the biotech and med device industries were surging with innovation, particularly in the United States, Europe, and China, followed by other regions. One of the latest challenges is that investors are becoming a bit spooked about letting go of their money with the economic uncertainty. We balance that by helping our clients to garner interest and support from clinicians who are excited to see their innovations come to market But in the midst of accelerating growth, how likely is it for these healthcare startups – to create value in the future? Responding to the question, investors suggest, “They may have to improve their marketing execution, to maintain strong growth.” For healthcare start-ups to raise their tide of growth in biotech and med device markets and elevate their marketing execution, engaging with a commercial partner who specializes in the unique circumstances of early-stage companies is a solid strategy. One such firm, Bichsel Medical Marketing Group (BMMG), is translating scientific promises into business performance for medtech startups. As BMMG CEO, Lisa Bichsel, would tell you, “There are subtleties that make commercial planning and execution for an early-stage medical innovator very different than even an established small- to mid-sized medtech company.” Understanding those distinctive needs and challenges is the purpose of BMMG. The company has become able to provide timely, affordable service – making the healthcare startups attractive to future acquisition and investor funding.

11. Lisa Bichsel CEO

12. driving HCP utilization within a care setting, several market access experts who can support your reimbursement strategy, and a well-rounded sales ops/enablement team. Let’s dive further into who BMMG is and how they are helping improve healthcare startup marketing execution. Lisa, kindly brief us about Bichsel Medical Marketing Group and the inspiring story behind its inception. Our intent is that you can access all the resources you need under one roof – ensuring continuity of messaging and strategy, but also effectively managing our clients' limited time and money. After spending over three decades working in MedTech companies, from early stage to Fortune 100 level and everything in between, I realized that the most rewarding years of my career were with startups. So, I decided to launch my own company providing outsourced marketing support for these fascinating companies that have a breakthrough innovation but need to keep their headcount low during their early stages of operation. In a market filled with various healthcare organizations and professionals, what strategies and avenues does your company provide to its consumers to make an informed decision? We like to think we are an out-of-the-box marketing powerhouse. We have all the traditional bases covered, from social to PR to events, but what we really like to do is problem-solve. We try to break through the noise of the market and find what truly resonates with healthcare professionals, whether they are clinicians or administrators. Initially started in 2014 with only one person, Bichsel, Medical Marketing Group now has a team of 30-plus marketers and specialists (graphic designers, illustrators, programmers, planners, writers, social media gurus, and more). Please tell us about yourself and your professional journey so far. We understand that in today’s economy, the technologies that we bring to their doorstep have to be radically better than the current standard of care or else the change and investment are not worthwhile to these healthcare organizations. Hence, depending on the problem our clients’ technologies solve, we may hold workshops or, webinars, send “how to” guides, facilitate proctoring, or offer some other solution that is best suited for the problem we're solving. I started in marketing MedTech at 17, after landing a job out of high school working for a custom contact lens company. The company was eventually acquired by a global vision care firm, and this was my first foray into the M&A world and the pitfalls and challenges of startups. Forty years later, I've been through that process dozens of times, several over the past eight years while serving BMMG clients. My team and I love working with smaller companies where the environment is familial, void of bureaucracy, nimble, and energized to try new things and achieve success collectively. We have all the traditional bases covered, from social to PR to events, but what we really like to do is problem-solve. We try to break through the noise of the market and nd what truly resonates with healthcare professionals, whether they are clinicians or administrators. What are the key products and services of the company, and how is it impacting the concerned demographic? We are a fully staffed medical marketing department. That's how I characterize it. We offer exactly what you would expect from the largest marketing department within the largest MedTech organization out there: events, PR, communications, social media, web development, research, strategy, and outreach. But, because we can, we round it out with other services that many are unable to have in-house. We have a Six Sigma Master Black Belt for in-depth analytics and support

14. BMMG will continue to listen to market demands and hire the right specialists and disease state experts to serve our growing client base for as long as they need us. How has your company helped its clients improve their customer base of HCPs? As an experienced leader, what advice would you like to give to aspiring entrepreneurs and enthusiasts who wish to venture into the competitive industry that you are serving? Dive in. The water’s great. For what BMMG does — focusing on supporting early-stage MedTech companies — there is plenty of room for more. I read once that the average number of medical startups each year was in the thousands. There is more than enough room for companies to support these vital contributors to people's quality of life. Just make sure you know your stuff — come prepared and experienced at walking the walk. I'll interpret this question differently from the one above and tell you how we help early-stage companies get traction in the market. It is true that we'll make sure that we are positioning them well to take on the status quo (standard of care). But what we truly counsel our clients to do is understand where the physicians are those who are most receptive to adopting new technology and related procedures. If we're not already well familiar with the thought leaders in a specific therapeutic area, we conduct a key opinion leader (KOL) analysis through our subscription to HCP Universe™ from H1. We approach not only leaders but also leaders-to-be, meaning we'll help our clients find recent graduates from fellowship programs who are eager to make a name for themselves. What are your goals for the future? And how will this impact the industry you are serving? BMMG will continue to listen to market demands and hire the right specialists and disease state experts to serve our growing client base for as long as they need us. This means expanding our offerings, listening to clients' unique needs, and being the best resource at delivering what they need as they drive for success. If we continue to be great at what we do, along with the high ethical standards we hold ourselves to, we believe we are bringing the best technologies to market to save — and extend — patients' lives. What are the key challenges in the industry, and how is your company turning them into opportunities to keep its growth chart upward? One of the latest challenges is that investors are becoming a bit spooked about letting go of their money with the economic uncertainty. We balance that by helping our clients to, garner interest and support from clinicians who are excited to see their innovations come to market. We believe that if there is obvious market demand for an emerging company’s widgets, investment in that company's commercialization is not as risky. What awards and recognition accurately highlight your company's position in the market? Here is a list of awards that our company has achieved in the last few years. How is the company infusing emerging technology into its operations to improve its marketing services? 10 Most Trusted Healthcare Marketing Services Companies 2022. Best Specialist Marketing Services Firm for Medical Devices 2021. 50 Fastest Growing Companies 2021. Lisa Bichsel —Named to Fast Company Executive Board 2021-23. DotCom Magazine — Entrepreneur Interview Series 2021. Top 10 Healthcare Marketing Consulting/Services Companies 2020. · · We must practice what we preach. We try to employ for BMMG the same tools and resources that we suggest our client's leverage. That's constantly evolving, from social media management software to integrated analytics applications to the latest thinking in broadcast email and marketing automation. For those who interface directly with consumers (patients), we are always looking at chatbots and AI resources to give people the answers they need, when and where they need them. · · · ·

16. 10 Most Trusted Healthcare Marke?ng Services Companies in 2023 C U R A Strategies n the healthcare industry, policies, innovation, research and system transformations are happening constantly. To stay on top of it all and execute the strategy-making and communication work, 'PR Agencies' come into the picture. Transforming Healthcare via Strategic Communication I Our name, CURA—Latin for "care, concern, attention to others"—exemplifies who we are to our clients, to our team, and to the health care system. Our mission is to take exceptional care of our clients so they can transform the health care system and improve lives. At CURA, we operate with CURAge—bold leadership to improve society and help others. Whereas courage is self-focused and individualized, CURAge is others-focused and team- centered. Since technology has opened new doors of communication, PR agencies have been able to do more work with lesser hassle. Gathering information, analyzing the policies, connecting organizations, researching to approach the target audience, and making strategies for clients is what these agencies do. Brief us about how you have set yourself apart from the competition through your expertise in healthcare PR and communication? PR doesn't just exist to promote their clients but to also help them further in the industry. CURA Strategies, founded in 2016, is a Virginia-based PR agency that is helping its clients by strategic communication and public affairs in the health care industry. Since the agency was founded, Anne Woodbury, the CEO and Co-Founder has focused on transforming healthcare and wellness. Over 25 years of experience helped Anne to make an agency that is known for issue-based communication and great team culture. Our expertise in health care policy, government relations, and coalition development are what sets CURA apart from other health care public relations agencies. While we offer the full suite of standard integrated communications services (e.g., campaign/media strategy development, creative brand services, stakeholder engagement, etc.), it is our steeped experience operating at the intersection of health care and public affairs that makes us unique. Government legislation and regulation can narrow or expand access to health care innovations with a stroke of a pen. Organizations can thrive or wither based on their ability to anticipate and influence policy decisions. In the following interview, Anne talks about the key aspects of her organization and shares some interesting insights from the industry. Please brief our audience about CURA Strategies, its values, and the aspects that make it a leading player in the healthcare PR space. In the six years since our company was founded, we have created, launched, and managed nine national issue-based coalitions to influence policymaking and/or raise awareness of an important health issue. We believe we can help our clients navigate the policy landscape better than any other PR agency—and it is this unique capability that helped us secure the distinction of Global and North American New Agency of the Year by PRovoke in 2018 and landed us over 20 other industry awards wins and nominations. CURA Strategies is an award-winning bipartisan integrated strategic communications and public affairs agency that is focused on transforming health care. At CURA, we understand that many innovative healthcare organizations struggle to disrupt the status quo and break through the noise to reach the right audiences. Our team's depth of knowledge in health and health policy enables us to mobilize our clients' missions by executing communications and advocacy campaigns that motivate the right people to take transformative action. What other services does CURA Strategies offer, and how are you making an impact in the global healthcare industry? Another service offering unique to CURA is that we serve as staff for many of the coalitions we have built, including 14 January 2023 healthcareeverything.com

17. Our name, CURA— Latin for "care, concern, attention to others"—exemplifies who we are to our clients, to our team, and to the health care system. Anne Woodbury CEO & Founder, CURA Strategies 15 January 2023 healthcareeverything.com

18. Honor the Gift, Mental Health for the US, and Advocates for Opioid Recovery. We empower our clients by handling high-level planning and leadership responsibilities as well as managing day-to-day operations throughout the lifespan of our client's campaigns, often acting as the turn-key staff. During this time, we were doing mostly corporate communications and marketing, but very little public affairs. It quickly became clear to me that my communications clients, as well as most of the health care C-suite, had limited knowledge of the government's influence over their business. TogoRun is thus where I developed my passion for building a bridge between government affairs and strategic communications. We are able to seamlessly execute all aspects of the organization, from ideation and initial branding to strategy development and daily operations. Through these coalitions, we are shaping health policies to improve lives. While I will forever be grateful for my experience and for my team at TogoRun, in 2016, I decided to take the leap to launch CURA Strategies, a health care communications and advocacy agency that works with transformational clients and is known for issue-based communications—as well as great team culture. I am overjoyed with how far we have come in the past six years. For example, through our work with Honor the Gift, a national patient-centered campaign created and managed by CURA Strategies and supported by a national coalition of kidney and transplant organizations, we successfully helped pass legislation to extend Medicare's immunosuppressive medication coverage that others have attempted but failed to pass for 20 years. This new law will ensure that kidney transplant patients will never have to worry about coverage for their immunosuppressive medications. Being an experienced leader, share with us your opinion on how the adoption of modern technologies and platforms within PR and communications has transformed the industry and what more could be expected in the near future? Anne, tell us about your journey in the PR space and how you have made an impact on the CURA Strategies through your role. Technology has enabled so many welcomed changes in communications. The internet, social media platforms, the emergence of podcasts, and subscription TV platforms has expanded our ability to satisfy every niche interest and find communities of people with shared values, priorities and interests. It has also created micro-influencers, which means identifying the 'who' and the 'how' to make an impact is a key skill. This trend makes me even more confident in CURA's focus on wellbeing and health care and skills in delivering the best outcomes for our clients. My career in healthcare reform and transformation started in Washington, DC, over 27 years ago when I started working for my local Congressmember, Newt Gingrich, just six months before he became Speaker of the House. When he went on to the American Enterprise Institute, I worked for him as a project assistant on a health care transformation project where we would spend days speaking with CEOs in almost every industry. This provided us with information that would serve as the foundation of the book we wrote together—Saving Lives and Saving Money. Our book, which outlined commonsense strategies to improving health care, received bipartisan endorsements and served as a source for various state and federal health policies. Traditional media relations remain important, but there are so many other tools we have at our disposal now. Digital marketing—from paid digital advertising to email nurture campaigns—are tools we are using every day that was not as prevalent for PR firms to use even five years ago. In general, the line between public relations and marketing continues to blur, which I think is a very good thing. To make the biggest impact, we must take an integrated approach to communications, marketing, and advocacy. Long gone are the days of siloed tactics. Twelve years later, craving a new adventure, I joined FleishmanHillard, a global public relations and marketing agency. I had plenty of experience in communications, but my knowledge of traditional public relations was slim. Paul Johnson, FleishmanHillard's regional President at the time, took a chance on the PR rookie that I was, and I will forever be grateful. What would be your advice to budding entrepreneurs who aspire to venture into the healthcare PR sector? Health care is a big part of the economy. Keep your mind open to opportunities, but also consider subspecializing in a particular area of health care. And in the process so finding your subspeciality, soak in as much information and experience as you can—to the extent you can, try to have a diverse client portfolio of different sized clients, so your business is not totally reliant on one big client. Four years went by, and I decided to open and manage the Washington, D.C., office of small health care public relations firm called TogoRun, which was a sister agency to FleishmanHillard. After seven years of managing, I found that one of the most career-building assignments was spending three years serving as the global communications leader for Philips Healthcare. 16 January 2023 healthcareeverything.com

19. Client Endorsements In CURA, we found not only a top-notch creative, organized, and results-driven PR firm, but also a true extension of our team. It's invaluable to work with people who anticipate the needs of your organization and are quick and willing to meet changing goals. Nicole Napoli, American College of Cardiology With CURA Strategies, we've found a truly excellent partner in our government affairs and advocacy efforts. They provide us a comprehensive one-stop-shop for strategic advice, grassroots organizing, communications, and legislative activities in the service of our community and have truly integrated as part of our team. Their command of the healthcare landscape, particularly around kidney health issues, is helping us achieve important outcomes in support of our patient and research communities. Transforming healthcare takes more than stories placed in top-tier media. CURA delivers on that for AOR, but they also know how to shape opinions and make change happen. They are a great strategic and operational partner. The success of AOR is a testament to their hard work, intelligence, and dedication. Newt Gingrich, Advocates for Opioid Recovery (AOR) Advisor Chris Rusconi, Chief Research Officer, PKD Foundation Even if you do everything right, you could quickly lose the business because of things that are out of your control, e.g., the CEO changes and deprioritizes your project, your client contact quits, and the new person wants to bring in the firm she worked with before or take the business totally in- house, or the product does not get approved. Having a mix of clients helps you spread out the risk. Additionally, be very deliberate to hire the best people you can and take as much care of your employees as you do your clients. mission-minded entities to help find the answers. This is where CURA really shines. We love working with change-makers, building coalitions, engaging diverse stakeholders, and leveraging the right communications tools at the right time to lean in on issues while also building our clients' reputations. This is a key reason we have a team of bipartisan government relations professionals in-house. Beyond making new laws, the government also serves as a regulator and a payer and is one of the biggest influences in health care. If change is what the client seeks, there is likely a government lever that needs to be pulled. Where do you envision CURA Strategies to be in the long run, and what are your goals for 2022 and beyond? We just celebrated our six-year anniversary, so this is a great time for this question. We do the same type of communications that other health care organizations do, but we found our unique sweet spot in issue-based communications. That certainly includes advocacy, but it is also about stakeholder engagement, corporate thought leadership—or as we call it, thought partnership—and asking big questions and catalyzing and convening other We try not to put ourselves in a box. Some may see it as patient advocacy, market access, market-shaping, thought leadership, government affairs, public affairs, cause marketing, or social marketing. It does not really matter to us. If a client is seeking to make systemic transformational change in health care and is looking for a trusted partner, we want CURA to be their first call. That is our goal. 17 January 2023 healthcareeverything.com

20. Expanding Horizons Digital How Technologies are Enhancing the Future of Marketing Companies in the Healthcare Niche I n today's rapidly evolving digital landscape, technology has become an integral part of every industry, and healthcare is no exception. Digital technologies are revolutionizing the way marketing companies in the healthcare niche operate, opening up new avenues for growth, engagement and improved patient outcomes. Let's explore the various ways in which digital technologies are enhancing the future of marketing companies in the healthcare niche, expanding horizons for better results. The Power of Data-driven Insights In the era of digital marketing, data is king. Marketing companies in the healthcare niche can harness the power of data-driven insights to understand patient behaviors, preferences and trends. By analyzing vast amounts of data, these companies can create targeted marketing campaigns, personalized content and more operative strategies that resonate with their target audience. Data-driven insights allow marketers to make informed decisions and optimize their marketing efforts. Digital Leveraging Artificial Intelligence and Machine Learning Artificial Intelligence (AI) & Machine Learning (ML) technologies are transforming the healthcare marketing 18 January 2023 healthcareeverything.com

21. Digital 19 January 2023 healthcareeverything.com

22. Digital The Future Possibilities landscape. These technologies enable marketing companies to automate tasks, streamline processes and deliver personalized experiences at scale. AI-powered chatbots provide instant customer support, answer queries and assist patients with scheduling appointments or finding relevant information. Machine Learning algorithms can analyze consumer behavior patterns and predict future trends, enabling marketers to tailor their strategies accordingly. The future of marketing companies in the healthcare niche holds even more exciting possibilities with digital technologies. Here are a few areas that show immense potential: Personalized Medicine: Digital technologies can enable marketers to deliver personalized medical solutions based on individual patient profiles, genetic information and lifestyle factors. This approach allows for targeted messaging and better patient outcomes. Enhancing Patient Engagement and Experience Digital technologies are paving the way for enhanced patient engagement and experience. Mobile apps, wearable devices and telemedicine solutions allow patients to monitor their health, access medical information and communicate with healthcare providers remotely. Marketing companies can leverage these technologies to develop engaging mobile apps, interactive websites and informative content that encourage patients to take control of their well-being. By delivering personalized and accessible healthcare experiences, companies can build stronger patient relationships and loyalty. Internet of Things (IoT) Integration: IoT devices, such as smartwatches and fitness trackers, can gather real-time health data that marketers can utilize to develop customized marketing campaigns and improve patient engagement. Blockchain for Data Security: Blockchain technology offers enhanced security and transparency, making it an ideal solution for managing sensitive patient data. Marketing companies can leverage blockchain to build trust with patients and ensure the privacy and integrity of their information. Embracing Social Media and Influencer Marketing Voice Search Optimization: With the gaining popularity of voice assistants like Siri and Alexa, optimizing marketing content for voice search can become crucial. Companies can adapt their strategies to align with voice search queries and capture a larger audience. Social media platforms are indispensable tools for healthcare marketing companies. These platforms provide a direct line of communication with patients and offer unique opportunities for engagement and brand promotion. By utilizing social media analytics and listening tools, companies can gain valuable insights into patient sentiment, trends and preferences. Collaborating with influencers in the healthcare niche allows marketers to reach a wider audience and build trust among consumers. Social media and influencer marketing strategies can significantly enhance brand awareness and reputation. Conclusion: The healthcare industry is experiencing a digital revolution, and marketing companies in this niche are at the forefront of this transformation. By embracing digital technologies, these companies can expand their horizons and revolutionize the way healthcare marketing operates. The future possibilities are promising, offering even more avenues for growth and innovation. By staying upfront of the curve and embracing digital advancements, marketing companies in the healthcare niche can navigate the evolving landscape with success and provide enhanced experiences for both patients and healthcare professionals. Implementing Virtual Reality and Augmented Reality Virtual Reality (VR) and Augmented Reality (AR) technologies are rapidly transforming the healthcare industry. Marketing companies can leverage these technologies to create immersive and interactive experiences that educate patients about medical procedures, treatments and products. VR and AR can also be used for training healthcare professionals, simulating medical scenarios and enhancing diagnostic capabilities. By integrating these technologies into their marketing strategies, companies can stand out from the competition and provide valuable experiences to patients and practitioners alike. Remember, the future of marketing companies in the healthcare niche lies in the effective utilization of digital technologies, expanding horizons and transforming the industry for the better. -Pooja Shah 20 January 2023 healthcareeverything.com

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24. A Need to Optimize Telemedicine for Better Health Outcomes T elemedicine has been mooted to be the upcoming tool in the healthcare armamentarium. Its capability to deliver complex data across large geographic boundaries instantaneously is hoped to play a vital role in ensuring quality healthcare. The rapid rise in high quality digital connectivity and the ready access to digital payments across the nation have already paved the way for these transformations. Various health tech options have emerged since the past decade which cater to various aspects and angles of healthcare. Tasks offering Therapeutic support: o Tele-consultations o Deliverance of reliable medicines o Facilitation of hospitalization when needed. o Follow-up care o Home-care o Guidance for surgery Facilitation of financial support for the therapeutic management: o Simplifying insurance finance/ re-imbursement of treatment. o Facilitation of non-insurance financial support for treatment. § Government schemes § NGO support § Crowd-funding support, etc. Ÿ Ÿ It is obvious that any product must provide adequate utility, ease for use and cost benefit for tractionable acceptability. Healthcare is a complex process and there are various facets where technology has been able to help streamline the processes or substitute the processes and at places offer alternative pathways which can change the outcomes of healthcare. In any of the above tasks, technology can contribute to improving healthcare by improving the efficiency of well- established pathways or substituting the same by creating new channels: The process of healthcare can be split up into broad pillars: Preventive Therapeutic Automating certain repetitive functions- documentation procedures, medicine reminders, follow-up reminders etc. Simplify/ optimize database access: o Contact patients for follow-ups etc. o Sort medicine options o Facilitate dosing regimes o Anticipate or identify adverse reactions Ÿ Ÿ Ÿ The field of preventive healthcare consists of a combination of myths, beliefs, and verifiable information. In the therapeutic segment, the processes can be further be split into tasks which maybe concurrent or exclusive: Ÿ Tasks performing increased health Awareness Tasks offering diagnostic support: o Helping timely diagnosis o Enhancing diagnostic capabilities o Facilitating the performance or Investigations o Improving Interpretations o Enabling Documentation o Identification of accessible and dependable investigative options Ÿ Ÿ Use of AI: o To extrapolate possible diagnostic options based on clinical symptom profile o Extrapolate possible diagnoses from imaging/ investigative info o To suggest therapeutic options Ÿ 22 January 2023 healthcareeverything.com

25. Dr. Ketan Parikh Director Pyramed Telemedicine About the Author Dr. Ketan Parikh is the Director of Pyramed Telemedicine, based in Mumbai. He is a paediatric surgeon, who has taken complex surgical and neonatal surgical procedures into easily accessible environment of smaller surgical centers. He is passionate about healthcare quality and healthcare reforms that are directed towards patient safety and protocol-based practises. 23 January 2023 healthcareeverything.com

26. Tele-consultations: Multiplicity of apps leads to confusion for the patient because the patients need to know different apps to communicate with different doctors. Patients are often uncomfortable using these apps. Communication between patient and specialist across a virtual platform is often not satisfactory. Uploading images, investigations, information can be a challenge. o Inability to physically examine the patient- Physical signs as perceived by the patient can be very inaccurate. § Tele-consultations are an aspect of telemedicine wherein a patient connects with a doctor on a platform and gets professional advice. They can be a very important tool to ensure access to reliable medical opinion for patients who are logistically challenged to access the same. § § In its simplest form, tele-consultations use popular chat platforms and messaging platforms: § Benefits: o Easy availability across the spectrum of population. o Requires very little training since these platforms are being widely used for personal chats even outside the tele-consultation function. o In practice, these have been good for short clarifications or review of previous physical consultations. Ÿ There is often a need to individually train the patients for its use and the resultant communication lacunae have been exasperating for the doctor and dissatisfying for the patients. Ÿ There is thus a need to create a model which genuinely reaches out to bridge the gaps in medical care. Shortcomings: o Data confidentiality. o Inability to physically examine the patient. o Limitation of proper documentation - leading to medico-legal vulnerability and incapability of creating a transferable record. o Difficulty to collect charges by doctors. o Doctors are dissatisfied with the quality of communication and patients often miss the physical connect with the clinician. Ÿ The need: A comprehensive model which: _ Creates a significant disease awareness across geography. _ Offers simple, implementable and reliable consultation solutions. Minimizes the need to train all patients to use the same. _ Ensures a concise, accurate, reproducible and transferable EMR. _ Manages support systems for reliable and accessible investigations _ Facilitates reliable medicine deliveries to these areas. _ Streamlines easy processes for hospital admission in those patients where there is a need. _ Organizes processes for medical finance for those needing the same (through insurance companies, government support systems, NGO finances, crowd funding etc.). _ Incorporates a mechanism for follow-ups and persistent compliance. These shortcomings have led to the evolution of multiple customized tele-consultation platforms: Benefits: o Patient demographics and data is captured and stored. o Symptom documentation is simplified using ready- made templates. o Possible to upload investigation records and store the same o Possible to generate customized prescriptions. o Some of them facilitate medicine delivery and other ancillary services including investigation facilitations. o Payment platforms are often integrated into the app. Ÿ Many existing telemedicine tools are targeting the savvy, elite urban patient who is using the tool more to flaunt his healthcare accessibility rather than utilize the same for a purposeful outcome. The optimum utility of this powerful communication tool will be achieved when telemedicine evolves for the ensuring access to quality healthcare to the vast majority of the non-metro population who are suffering from the lack of access to quality healthcare due to basic logistic shortcomings. Shortcomings: o Need for patient to understand and use the application: Ÿ 24 January 2023 healthcareeverything.com

28. Industry Insights Implementing Marketing Marketing Strategies to Drive Advancements Healthcare Sector in the I n the rapidly evolving healthcare landscape, marketing plays a crucial role in driving advancements and fostering innovation. Effective marketing strategies not only promote healthcare services and products but also educate and engage patients, healthcare professionals and stakeholders. In this article, we will explore the importance of implementing strategic marketing efforts to drive advancements in the healthcare sector. Gain valuable industry insights and discover how marketing strategies can contribute to improved patient care and outcomes. can develop personalized marketing campaigns that resonate with their intended recipients. Building Trust and Credibility Trust is paramount in healthcare marketing. Patients and healthcare professionals need to have confidence in the services and products being offered. Building trust and credibility requires transparent communication, accurate information and showcasing expertise. Utilizing testimonials, case studies and thought leadership content can help establish trust and position healthcare brands as reliable sources of information and solutions. When patients and professionals trust a healthcare brand, they are more likely to engage with its offerings and actively participate in advancements. Let's explore the ways! Understanding the Target Audience A key element of any successful marketing strategy is a deep understanding of the target audience. In the healthcare sector, this involves identifying the needs, preferences and challenges of patients, healthcare professionals and other stakeholders. Conducting market research, gathering feedback and analyzing data can help marketers tailor their messaging and offerings to effectively address these needs. By understanding the target audience, healthcare companies Educational Content and Thought Leadership Educational content and thought leadership initiatives are powerful marketing tools 26 January 2023 healthcareeverything.com

29. 27 January 2023 healthcareeverything.com

30. in the healthcare sector. By providing valuable and informative content, such as articles, whitepapers, webinars and podcasts, healthcare companies can position themselves as industry leaders. Sharing insights, research findings and innovative approaches not only educates the target audience but also enhances brand visibility and credibility. Educating patients and healthcare professionals through thought leadership content establishes trust, fosters engagement and contributes to advancements in the field. can act as advocates for advancements in healthcare, spreading awareness and driving engagement among their followers. Measuring and Analyzing Results Measuring the effectiveness of marketing efforts is essential for continuous improvement. Healthcare companies should track key performance indicators (KPIs) such as website traffic, conversion rates, social media engagement and patient satisfaction. Analyzing data and insights allows marketers to identify successful strategies, optimize campaigns and make data-driven decisions to drive advancements in the healthcare sector. By monitoring the results of marketing efforts, healthcare companies can identify areas of improvement, refine their strategies, and allocate resources more effectively. Leveraging Digital Marketing Channels Digital marketing channels have revolutionized the way healthcare companies reach and engage their target audience. Effective utilization of websites, social media platforms, email marketing and search engine optimization (SEO) can significantly enhance brand visibility, lead generation and customer engagement. By leveraging these channels, healthcare marketers can disseminate valuable information, interact with patients and provide personalized experiences. Through targeted digital marketing strategies, healthcare companies can expand their reach and actively involve the audience in advancements and improvements. Conclusion Implementing strategic marketing efforts is crucial for driving advancements in the healthcare sector. In a rapidly evolving industry, effective marketing strategies are essential to navigate the changing landscape, foster innovation and drive positive changes that benefit patients and healthcare professionals alike. By continuously adapting to new technologies, patient needs and industry trends, healthcare marketing professionals can play a pivotal role in driving advancements, shaping the future of healthcare and delivering improved outcomes for all stakeholders involved. The implementation of strategic marketing strategies ensures that healthcare advancements are effectively communicated, embraced and adopted, leading to better patient care, enhanced industry reputation and a brighter future for the healthcare sector as a whole. Embracing Social Media Social media platforms are powerful tools for healthcare marketing. They allow companies to connect directly with patients, share important health information, and engage in conversations. Social media platforms also provide opportunities for community building and patient support groups. By establishing a strong social media presence and engaging with followers, healthcare companies can foster meaningful relationships and build brand loyalty. Through social media, companies can disseminate advancements, gather feedback and actively involve patients in the development of innovative solutions. With the right marketing strategies in place, healthcare companies can effectively communicate their innovations, engage their target audience and contribute to a healthier and more prosperous future for all. Collaborating with Influencers Influencer marketing is gaining traction in the healthcare sector. Collaborating with influencers who have a strong presence and credibility in the industry can amplify brand reach and impact. Healthcare companies can partner with healthcare professionals, patient advocates, or social media influencers to create content, share experiences and promote their services or products to a wider audience. Influencers -Pooja Shah 28 January 2023 healthcareeverything.com

32. Chris Rosica President Rosica Communica?ons

33. 10 Most Trusted Healthcare Marke?ng Services Companies in 2023 Rosica Communications The Leader in Building Thought Leadership H ealthcare is an industry that is constantly evolving, with a world of new treatments and technologies to be introduced in the coming years. The need for healthcare brands to keep up with this change and adapt quickly has never been more important than it is today. Rosica Communications was established in 1980, and its values have always embodied creativity and resourcefulness. We serve as a thinking partner to our clients and deliver award-winning results. Ranked by Forbes as one of the "Best PR Agencies in America," Rosica's healthcare PR and corporate communications practice serve such verticals as infection prevention, medical device, DME/medical supplies, diagnostics, animal health, associations, and others. With a strategic approach, creativity, attention to detail and tenacity, our team joins forces with mission-driven client partners to elevate brand positioning and message development; media relations, thought leadership initiatives, crisis communications, disease awareness and advocacy, content marketing, critical opinion leader development and supporting our client-partners lobbying efforts through strategic PR and communications. In order to do so, healthcare brands must have an integrated marketing approach using every medium at its best. Digital mediums like Email, Search Engine Optimization (SEO), Social Media, Video Content, and even traditional ones like Print, Radio, etc., together can-do wonders for a brand. To ensure maximum outcomes for the organizations catering to B2B and B2C healthcare, food and beverage, technology, nonprofit, education, and professional services, Rosica Communications focuses on the cross-utilization of emerging technologies to provide precise content that helps achieve a steady and perpetual client-partners communications goals. Under the exemplary leadership of its President, Chris Rosica, the company fuses complementary services in a creative, high-impact style to accelerate results. Rosica Communica?ons is adept in posi?oning and messaging, which is cri?cal when trying to differen?ate a company or product from the compe??on. In an interview with Healthcare Everything, Chris shared valuable facts highlighting Rosica Communications' significance, emphasizing its exemplary services in the modern industry. Below are the excerpts from the interview Chris, Enlighten our readers about Rosica Communications. 31 January 2023 healthcareeverything.com

34. What are the USPs that highlight Rosica Communications’ prominence in the healthcare industry? ü Graphic Design ü Integrated Marketing Communications (planning & execution) ü Issues Management & Crisis Communications ü Media Event Strategy & Execution ü Positioning & Messaging ü KOL/SME & Spokesperson Development & Media Training ü Social Media Marketing (strategy & execution) ü Social Media & Online Sentiment Monitoring ü Speaker's Bureau ü Strategic Counsel (PR, communications, digital, crisis, integrated marketing) ü Thought Leadership Development ü Tradeshow/Conference Marketing ü Website Development Since 1980, Rosica Communications has specialized in media relations. We are always looking towards the future, adapting, and evolving. Over the years, we've added numerous services to remain current and ahead of the curve. In 2008, we launched a digital marketing firm, Interact Marketing – long before healthcare PR firms embraced digital. Interact serves numerous healthcare clients, including hospitals, large physician practices, reference laboratories, and medical device companies. Another differentiator with Rosica is our ability to create and execute integrated marketing programs where public relations, content marketing, social media marketing, SEO, stakeholder communications, and conference marketing work together to accelerate results. What are the essential factors and aspects that your company implements in providing effective solutions for the sustainable growth of businesses for its clients in the healthcare space? We develop high-quality content and repurpose and syndicate it to effectively impact stakeholder communications, reputation, thought leadership, and lead generation. In addition, we are adept in positioning and messaging, which is critical when trying to differentiate a company or product from the competition. We believe thought leadership is imperative for healthcare companies today and requires an integrated, concerted marketing/communications/PR effort that encompasses social media, content development/marketing (including white papers and bylined articles), earned media, and speaker's bureau. Rosica's integrated marketing communications services include thought leadership, corporate and brand positioning, strategy (marketing/PR/digital/communication), social media marketing, influencer marketing, media relations, crisis communications, KOL development, video, content development/marketing, corporate communications, issues management, cause marketing, digital marketing (SEO and SEM), WordPress security, and website development. Our KOL development/training, meeting support, and publication planning services truly set Rosica Communications apart and help our clients build credibility, connect with influencers, grow share of voice, and support sales efforts. What were the initial challenges you and your company had to overcome, and what are the challenges now? Tell us about the services that Rosica Communications provides to its clients as a comprehensive suite of growth services. Years ago, we adopted a never give up attitude, and despite hardships, we are gratified by the work we do for our client- partners. It's rewarding, and that makes it all worthwhile. Our Services Include: Over the years, we've overcome many challenges – from workforce shortages and major recessions – to dealing with the global pandemic and transitioning to working as a fully digital PR team. In an interview with Forbes earlier this year, I shared how we could never have imagined supporting a partially remote work environment, let alone a fully remote scenario – and that we favor this alternative. We regularly encourage other businesses and nonprofits to follow suit. ü Cause Marketing ü Content Development & Content Marketing (written, visual, digital) ü Corporate Communications (internal & external) ü Digital Marketing (SEO, SEM, online reputation management) ü Earned Media (Media Relations) & Storytelling ü Email Marketing & Marketing Automation 32 January 2023 healthcareeverything.com

35. A Strategic Approach Rosica is a popular keynote speaker and lecturer on social media, online reputa?on management, cause marke?ng and media rela?ons. He is also a skilled public speaking coach who teaches KOLs, CEOs, salespeople, and corporate and nonprofit execu?ves how to effec?vely communicate their messages. Rosica authored The Authen?c Brand, which details the process and effects of incorpora?ng cause marke?ng into a company's business and promo?onal agenda. numerous healthcare, business and marke?ng publica?ons Ÿ Cer?fied Pharmacy Technician (CPhT) Ÿ Experienced healthcare PR and corporate communica?ons strategist; posi?oning and messaging facilitator; KOL trainer; and crisis communica?ons professional Ÿ Graduate of the Entrepreneurial Master’s Program (EMP) at MIT His second book, The Business of Cause Marke?ng, details the process and the results of successfully incorpora?ng cause marke?ng into a company's business strategy. Most recently, he published The Power of B2B Social Media: The Marke?ng Strategy You Can't Afford to Ignore, which is currently the leading guide for B2B organiza?ons seeking to build their online presence strategically. Rosica is the past president of the New York City chapter of the Young Entrepreneurs' Organiza?on (YEO, now called EO) and serves on the statewide board of Boys & Girls Clubs in NJ. He graduated from Johnson & Wales University, Florida Interna?onal University, and completed the Entrepreneurial Master's Program at MIT. Ÿ For over 25 years, Rosica has offered his firm's strategic public rela?ons counsel to hundreds of nonprofits, B2B, and B2C healthcare organiza?ons Ÿ Deep healthcare wri?ng experience; regular contributor to several healthcare industry trade publica?ons Ÿ Author of The Authen?c Brand, The Business of Cause Marke?ng, and The Power of B2B social media; contributor to 33 January 2023 healthcareeverything.com

36. What is the current scenario of healthcare marketing agencies in the healthcare niche? The most significant trend for healthcare marketing agencies in 2022 was expanding deliverables – from offering a few core services to a plethora of integrated marketing services. Not only are teams today better equipped to expand their offerings (i.e., leveraging digital tools), but clients expect it! This year we also saw continued consolidation of agencies through mergers and acquisitions, with many teams transitioning to fully digital work environments. Rosica Communications has been working fully digital since March 2020, and our team members appreciate our flexibility. Please give us a few testimonials of your clients and a list of awards that accurately highlight Rosica Communications’s position in the healthcare sector. "After evaluating results over the past year from the more than 30 public relations firms with which Pfizer has contracted in various states, Rosica has outperformed all others." - Karen Boykin-Towns, Former Senior Director Government Affairs, Pfizer Inc. Agency Recognition Over the past five years, we transitioned from a B2B and B2C agency to strictly a B2B firm, which was a significant move. In addition, we focus on only three industries today, whereas, in the past, we have focused on several others. ü Forbes List of “America's Best PR Agencies." ü Galaxy Awards (Gold & Grand Award Winner), Public Relations, 1st Place – Event Marketing: Rosica Communications and The Salvation Army Greater NY Division Giant Red Kettle ü Public Relations Society of America Big Apple Award, 1st Place – Events and Observances (1-7 Days): Rosica and The Salvation Army Greater NY Division's Giant Red Kettle ü Public Relations Society of America Pyramid Award, 1st Place – Event: Rosica and The Salvation Army Greater NY Division's Giant Red Kettle ü Galaxy Awards ( Best of Public Relations) - The Salvation Army Greater NY Division's Giant Red Kettle ü Top Vermont social media Agency by Kicksta and InflenceGrid – Social Media Marketing Awards ü Public Relations Society of America Pyramid Award – Community Relations and Cause Marketing. As an experienced professional, what would you like to advise the budding aspirants willing to enter as growth and innovative service providers in the healthcare niche? As public relations professionals, it is imperative that we consume content every single day – be it online news, industry magazines, books, or podcasts. Be curious and grow your knowledge on a variety of topics. This will increase your creative capacity and lead you to your next big idea. Additionally, I recommend that all professionals find more than one mentor in their industry. Everyone has unique experiences and strengths, and our growth can be expansive when we learn from a diverse group of professionals. 34 January 2023 healthcareeverything.com

40. Health Everything are Transforming Healthcare www.healthcareeverything.com