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Audiences gets hooked to interesting visual medium in minutes and lose interest with boring content instantly. Therefore it is essential to make their visual treat as interesting as possible. <br><br>http://www.fishtank.nu/
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BEHIND THE SCENES OF EFFECTIVE VISUAL STORYTELLING Visual storytelling includes pictures, info-graphics and videos, etc. It is a powerful approach to tell a story visually and create greater engagement. Without the use of visual elements, audiences may lose their interest in a message. For this reason, organizations are trying to make visual narrations as interesting as possible for loyal clients and to attract new customers. Mentioned below are few factors to keep in mind for visual storytelling. http://www.fishtank.nu/
MESSAGE Putting elements like pictures, info-graphics and videos, etc together helps create impactful visual content. This type of content should have a clear message to communicate with the audience. If the message is well received and connects with the audience, then it is more likely to get shared on social media platforms.
CALL TO ACTION The second step is to implement the right marketing tactics like having a call to action. Companies should integrate practical marketing tactics in their visual story telling campaigns. First, they should identify business goals. The visual content created should encourage the audience to take some follow-up action.
INTERACTIVE Interactive visual story telling is becoming the most pursued strategy for big brands. This type of visualization brings together different elements of visual story telling. A seamless integration of a variety of mediums starts from the written word, still images to interactive graphs, maps and animations. http://www.fishtank.nu/#var-vision