Guide To B2B Tradeshow Success

1. Guide to B2B Tradeshow Success Know everything before you start

2. Choose the Right Trade show • Be Local • Choose to go big or you may have to go home • Don’t forget virtual options work best WWW.EXPORTHUB.HK

3. See What Tradeshow Exhibition Takes • Define Budget • Assign a Project Manager • Sneak for creative partners • Define staffing needs • Arrange marketing collateral WWW.EXPORTHUB.HK

4. See What Tradeshow Exhibition Takes • Choose to be less yet sufficient • Take measures for booth signage • Keep your eye on the ‘enemy’ WWW.EXPORTHUB.HK

5. Marketing Outreach Prior to the Show • They wont know what you have built unless you inform them • Clever emails still rule • Going social does wonders • Consider storytelling • Capture leads WWW.EXPORTHUB.HK

6. Pre-show Media Outreach • Search for Media Channels • Prepare a list • Compose your message • Put efforts in spokesperson training • Prepare a press release • Take care of comprehensive reporting WWW.EXPORTHUB.HK

7. Putting Social Media to Work • Plot Plan Execute • Choose relevant platforms • Know how coordination goes • Maintain frequency • Stay active WWW.EXPORTHUB.HK

8. Don’t Stop! • Don’t scare away from Follow ups • Stay connected • Spread the media coverage around WWW.EXPORTHUB.HK

9. Presentation By ExportHub.hk