Intranet Multimedia: Podcasting Video

1. Intranet Multimedia: Podcasting + Video 1 INTRANET VIDEO + PODCASTING Producing and Managing Multimedia

2. Presented by The Intranet Experts

3. 3 TOBY WARD Founder, Prescient Digital Media

4. 4 Ray Scippa Director, Publications, ConcoPhillips 4 Ray Scippa Director, Publications, ConcoPhillips

5. 5 • … ‘ 2001 2005 2011 Expanded client base across North America and Europe. Growth Expanded solutions for the entire Digital Workplace. Digital Workplace Launched in Toronto. Start Full implementation services, and SharePoint expertise. Implementation Focus on assessment, planning, governance of intranets. Intranets Intranet Consultants for 18 years Multiple awards including the prestigious Webby & Golden Quill Awards. Awards 2016 New offices in New York City & Vancouver New Office Locations 5 • … ‘ 2001 2005 2011 Expanded client base across North America and Europe. Growth Expanded solutions for the entire Digital Workplace. Digital Workplace Launched in Toronto. Start Full implementation services, and SharePoint expertise. Implementation Focus on assessment, planning, governance of intranets. Intranets Intranet Consultants for 18 years Multiple awards including the prestigious Webby & Golden Quill Awards. Awards 2016 New offices in New York City & Vancouver New Office Locations

6. 6Intranets & Digital Workplaces

7. Clients

8. 8 PODCASTING

9. 9Podcasting is Mainstream Podcasting • 120 million Americans listened to a podcast last year • Podcast ‘listens’ are growing by 11% per year • 49% of listening is done at home; 22% in the car • 80% listen to all or more of each podcast Sources: Infinite Dial & Nielsen 2018 9Podcasting is Mainstream Podcasting • 120 million Americans listened to a podcast last year • Podcast ‘listens’ are growing by 11% per year • 49% of listening is done at home; 22% in the car • 80% listen to all or more of each podcast Sources: Infinite Dial & Nielsen 2018

10. . 10John Hopkins BlogTalkRadio podcast

11. . 11John Hopkins All Children’s Hospital Podcasting • 30-minute shows; monthly • “Behind the scenes look at the people, places and work” • “Employee recruitment, corporate culture, clinical areas such as Neonatology, Neurosciences, Cancer” Sources:

12. . 12American Airlines Tell Me Why Podcast

13. . 13American Airlines Tell Me Why Podcast • 8-minute shows; weekly • “In response to an internal survey that found employees wanted to hear more about rationale behind the company's decision-making.” • VP Communications records with other executives

14. . 14American Airlines Tell Me Why Podcast • Published to iTunes & SoundCloud • “There’s no such thing as internal communications anymore” • 12,000 listens per show (about 10% of employees)

15. . 15 VIDEO

16. . 16Key Lessons Video + Podcasting • 90% of info transmitted to the brain is visual • Visual images are processed 60,000x faster than text • 40% of people better respond to visual info than text • Users spend 100% more time on video than text pages

17. . 18CEO Video Biz Pod

18. . 19Employee Spotlight Vineyard Vines

19. . 20Intranet Launch CBRE

20. . 21Video Platforms Intranet Video • Brightcove • ViMP • SproutVideo • Microsoft Stream

21. . 22 Ray Scippa Director, Publications, ConcoPhillips

22. . Podcasting and Video Create Compelling Communications Ray Scippa Publications Director ConocoPhillips

23. . INFORM EDUCAT E ENTERTAIN RECOGNIZE ADVOCAT E Who am I and What is ConocoPhillips My background in communications 1987 to 2019 Continental Airlines Pennzoil-Quaker State Company J. Ray McDermott ConocoPhillips (12 years 6 months and counting) ConocoPhillips is the world’s largest independent E&P company Headquartered in Houston, Texas Operations in 17 countries $75 billion of total assets 11,200 employees

24. . INFORM EDUCAT E ENTERTAIN RECOGNIZE ADVOCAT E Internal Communications Program Overview

25. . ENTERTAIN ADVOCAT E Communications Program Overview spiritnow The Mark Other •Feature articles •The Big Picture •Faces of ConocoPhil lips •In the News •News Announcem ents •Global News Sliders •Video Programs •Podcast Network •Mass emails •Local and Global Town Halls •SPIRIT Awards spiritnow The Mark

26. . Podcasting at ConocoPhillipsRon Shewchuk shout out Low-cost, high-return investment • Total equipment cost under $5,000 for studio and mobile units • Mobile units provided to other groups for about $850 each Works well on digital platform • Intranet, dotcom and social media Connects speaker with a broad audience in an authentic way • CEO audio blog • Gives voice to middle managers, SMEs and people with personal stories to share • Less intimidating to subjects than shooting video • Examples: Breast cancer patient and Hurricane Harvey flesh eating bacteria victim 27

27. . Why podcast? Saves time and resources • Quick way to communicate a message • Faster than writing a comparable story or creating a video • Easier, quicker to listen to a podcast than read a story • Employees can listen while doing something else People listen • Approximately 13,000 ConocoPhillips employees and contractors worldwide • Average podcast has 2,500 to 3,500 “listens” • Written stories typically average 1,500 to 2,000 “reads” • Cancer patient and flesh eating bacteria stories had 4,000+ • Niche podcasts have smaller but committed following 28

28. . Getting startedPurchase equipment • Main components • Hand-held recorder • Microphones • Headsets • Sound absorbers • CPN initial outlay under $5,000 • Studio set-up with two sound absorbers • Remote recorder with mic Purchase sound-editing software • Adobe Audition CC • Fairly intuitive, but training helpful • Good idea to have one expert Purchase music at Premium Beat https://www.premiumbeat.com/royalty-free-music 29

29. . Recording a podcastTopic/subject • Person with a story to tell • Specific topic or message • Top-down messages from leadership, such as key initiatives or policies • Mid-level experts who don’t normally get a lot of air time, including SMEs • Human interest, such as cancer patient or flesh-eating bacteria survivor Straight up interview or story approach • Story approach requires more production time and editing, works well for human interest stories Script or no script • Some interviewees more comfortable with advance questions so they can prepare responses • Some prefer a more casual, conversational approach On digital platform, consider supporting with written story • For example, an event with photos and/or an article Length depends on topic • We’ve done 7 to 25 minutes • Human interest stories well suited to longer podcasts, i.e., cancer patient 30

30. . Getting started Determine your needs: Where are the people you want to interview? • In your office • In another building or location (consider using Skype or just record a phone conversation) • At a remote site (portable units) Identify a studio location • Minimum requirements • Little or no ambient sound • Surface to accommodate equipment • Chairs • Telephone • In a perfect world • Designated studio with soundproofing • ConocoPhillips • In an unoccupied but furnished office with no audible HVAC vents 31

31. . EDUCAT E ENTERTAIN RECOGNIZE ADVOCAT E The Mark - An award-winning intranet

32. . 33spiritnow – An Internet digital publication

33. . 34Key Lessons Video + Podcasting • You don’t have to spend a lot of money • Keep it short and conversational • Monthly (weekly in large organizations)

34. . Next Webinar: The New Social Intranet Next Webinar – March 17, 2019 35

35. . In-depth articles & to register for future events: Intranet Insight Newsletter Subscribe at www.PrescientDigital.com 36

36. . 37

37. . IntranetGlobalForum.com New York, City - October 8 & 9, 2019 38

38. . www.PrescientDigital.com 416.926.8800 toby@prescientdigital.com