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VISUAL DESIGN

gestalt. VISUAL DESIGN. FOR DIGITAL. HUMANISTS. Milena Radzikowska , Gerry Derksen , Jennifer Windsor, Jeremy  DesRoches. When we perceive, we encounter mental states which might seem composed of bits and pieces, but the mind forms or creates a unitary experience, rather than

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VISUAL DESIGN

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  1. gestalt VISUAL DESIGN FOR DIGITAL HUMANISTS MilenaRadzikowska, Gerry Derksen, Jennifer Windsor, Jeremy DesRoches

  2. When we perceive, we encounter mental states which might seem composed of bits and pieces, but the mind forms or creates a unitary experience, rather than fashioning a percept through the mechanical process of association. IMMANUAL KANT, (1724-1804). gestalt MilenaRadzikowska, Gerry Derksen, Jennifer Windsor, Jeremy DesRoches Digital Humanities Summer Institute

  3. Six Principles of Gestalt in Design - Proximity - Similarity - Figure-Ground - Symmetry -Continuation or "Common Fate” - Closure gestalt MilenaRadzikowska, Gerry Derksen, Jennifer Windsor, Jeremy DesRoches Digital Humanities Summer Institute

  4. Six Principles of Gestalt in Design - Proximity - Similarity - Figure-Ground - Symmetry - Continuation - Closure gestalt MilenaRadzikowska, Gerry Derksen, Jennifer Windsor, Jeremy DesRoches Digital Humanities Summer Institute

  5. Six Principles of Gestalt in Design - Proximity - Similarity - Figure-Ground - Symmetry -Continuation - Closure gestalt MilenaRadzikowska, Gerry Derksen, Jennifer Windsor, Jeremy DesRoches Digital Humanities Summer Institute

  6. Six Principles of Gestalt in Design - Proximity - Similarity - Figure-Ground - Symmetry - Continuation - Closure gestalt MilenaRadzikowska, Gerry Derksen, Jennifer Windsor, Jeremy DesRoches Digital Humanities Summer Institute

  7. Six Principles of Gestalt in Design - Proximity - Similarity - Figure-Ground - Symmetry - Continuation - Closure gestalt MilenaRadzikowska, Gerry Derksen, Jennifer Windsor, Jeremy DesRoches Digital Humanities Summer Institute

  8. Six Principles of Gestalt in Design - Proximity - Similarity - Figure-Ground - Symmetry - Continuation - Closure gestalt MilenaRadzikowska, Gerry Derksen, Jennifer Windsor, Jeremy DesRoches Digital Humanities Summer Institute

  9. Six Principles of Gestalt in Design - Proximity - Similarity - Figure-Ground - Symmetry -Continuation - Closure gestalt MilenaRadzikowska, Gerry Derksen, Jennifer Windsor, Jeremy DesRoches Digital Humanities Summer Institute

  10. Six Principles of Gestalt in Design - Proximity - Similarity - Figure-Ground - Symmetry - Continuation - Closure gestalt MilenaRadzikowska, Gerry Derksen, Jennifer Windsor, Jeremy DesRoches Digital Humanities Summer Institute

  11. Practical Uses of Gestalt • Create Groups of Things Menu items • Similar ranked elements • Areas of interest • Control Compositions • Lead the eye around the page • Add interest to a Design • Make people look closer • Make people look again gestalt MilenaRadzikowska, Gerry Derksen, Jennifer Windsor, Jeremy DesRoches Digital Humanities Summer Institute

  12. Misuse of Gestalt in Design • - Tricks and no substance • Clarity may suffer • Best Benefits • - Image is memorable • - Part of the “I get it” crowd • - Tap into biological tendency gestalt MilenaRadzikowska, Gerry Derksen, Jennifer Windsor, Jeremy DesRoches Digital Humanities Summer Institute

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