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Visual Design

Visual Design. Some feel that black and white keeps audiences focused on the character and story The background does not become prominent in black and white Shooting color was thought to be the artistic Eventually audience demand forced many filmmakers to use color. Color vs. black and white.

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Visual Design

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  1. Visual Design

  2. Some feel that black and white keeps audiences focused on the character and story The background does not become prominent in black and white Shooting color was thought to be the artistic Eventually audience demand forced many filmmakers to use color Color vs. black and white

  3. Two types: smooth-grain and rough-grain Smooth-grain film stock produces image that is smooth or slick, wide range of subtle differences between light and dark Film stock

  4. Rough-grain film stock produces grainy-textured image with harsh contrasts between black and whites and almost no subtle contrasts

  5. Production designers first make elaborate and detailed sketches and plans for the set and then supervises, down to the last detail, the construction, painting, furnishings, and decoration until he or she achieves the exact look intended Consults 3 people in making decisions: director, cinematographer, costumer Production design

  6. Setting has an impact on nearly every aspect of the film, specifically in four ways: • Temporal factors- time period of the film • Geographical factors • Social structures and economic factors • Customs, moral attitudes, and codes of behavior Setting and its effects

  7. Setting can also be a significant force or even a dominant controlling force in shaping a character

  8. Setting can be a reflection of character

  9. Setting can create a semblance of reality that gives the viewer a sense of a real time and a real place and a feeling of being there This can be true for a film about a real event (Titanic) or a film about a world that is outside the audience’s experience (Star Wars)

  10. Setting can be used for its sheer visual impact

  11. Emotional atmosphere can be created and enhanced with setting

  12. Setting can be used a symbol

  13. Setting can be used as a microcosm of the world In this case, the setting comes to represent “the world in little”

  14. By controlling the intensity, direction, and diffusion of the light, a director is able to create the impression of spatial depth, delineate and mold the contours and planes of the subject, convey emotional mood and atmosphere, and create a special dramatic effects Lighting

  15. Puts most of the set in shadow, just few highlights define the subject, heightens suspense and creates a somber mood Low–key lighting

  16. Results in more light areas than shadows, far less contrast, suitable for comic and light moods High-key lighting

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