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Effective Visual Design

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Effective Visual Design

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    1. Effective Visual Design Margy Ingram Learning Technology Services University of Wisconsin-Stout

    2. Objectives Identify five principles of visualization Discuss at least twenty appropriate visual communication techniques Apply visual communication techniques in a presentation that you create

    3. What is Communication? Message

    4. Methods Formal Informal

    5. Media Electronic Slides Transparencies Video Flip Charts Chalk Board Posters Handouts

    6. Visualization Process Systematic approach to the selection of the most appropriate methods and media to deliver your message

    7. Visualization Process Analyze your audience Establish objectives Develop presentation outline Determine visualization needs Evaluate the resources available

    8. Sources of Visual Media Commercially produced media Modify existing media Design and produce customized media

    9. Is this a Good Visual? This text is too small to read effectively. The type style not appropriate. There are too many pieces of information on the visual and you can’t determine what the important information is that the instructor is trying to get across.

    10. Principles of Effective Visual Communication Simple Organized and compatible Legible and readable Appropriate graphics Consistent

    11. Simple Visuals should be concise and functional Visuals should Highlight Clarify Condense

    12. Techniques Use a horizontal format One concept per visual Use key words Separate points Use graphics instead of words MIB - Make it Big KIS - Keep it Simple

    13. Organized and Compatible Logical sequence Media integral to lesson Visuals should reinforce verbal content Focus attention

    14. Techniques Outline presentation Determine where visuals are essential When not in use, turn media off Use “builds” to sequence presentation Focus attention by “pointing” Incorporate pauses Use “transitions” between visuals

    15. Legible and Readable Visuals should be readable to everyone in the room

    16. Can You Read This? Is this line visible? IF IT’S ALL CAPS DOES IT HELP? Do you find this typestyle easy to read? This is readable type, the color is wrong. Does it help to underline a whole sentence or a paragraph of type? IF IT’S ALL CAPS DOES IT HELP? HOW ABOUT SCRIPT IN ALL CAPS? This is a san serif type, this is serif

    17. Techniques No more than 3 typefaces (2 preferred) Minimum type size is 18 point Use a Gothic (sans serif) or Roman (serif) typeface of medium weight Use bold, italic or color for emphasis Select type color to contrast with background Space lines appropriately

    18. Line Spacing Text is difficult to read when the lines are positioned too close together Too much space between lines make the though seem disconnected Text is most legible when the line separation is about 1 1/2 times the letter height

    19. Type Size This is 12 point type This is 18 point type This is 24 point type This is 30 point type This is 36 point type This is 48 point type This is 60 point type

    20. Appropriate Graphics Select graphic elements to enhance communication Graphics should not be used to simply be “cute” or to “take up space”

    21. Techniques Separate or highlight information using shapes lines color Use graphs not of tables of numbers Use “clip art” sparingly Use cartoons with caution Allow for “white space”

    22. Consistent Visuals should flow from one to another, giving a consistent look to the presentation. Information should be presented in a consistent and accurate manner.

    23. Techniques Keep all backgrounds consistent Proof read everything - twice - then have someone else proof it! Preview presentation checking consistency in typefaces, colors, etc. Check other material used in lesson to ensure consistent information Create handouts

    24. Before the Presentation Preview all media Check electronic presentation computer system in room Check visuals on room screen Check all equipment Check lighting and seating Have a back-up plan

    25. During the Presentation Prepare audience Use media appropriately Make eye contact Require participation Observe reaction to presentation Verbal and non-verbal

    26. After the Presentation Evaluate the presentation Determine ways to improve the presentation Make notes on how to revise the media Do it before you forget!

    27. Have Fun!

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