Program Management

2. Program Management • Goals and Objectives • Coordinating a Task Force • Identifying Resource Needs • Establishing a Recycling Network • Organizing Cleanup Events • Volunteer Management • Advertising • Program Evaluation

3. MRRP Program Goals • Raise public awareness about the destruction caused by monofilament line left in the environment. • Involve the community and its residents in accomplishing the objectives of the project through active participation. • Reduce the amount of monofilament line in the natural habitat. • Facilitate monofilament line recycling by establishing a fishing line recycling network.

4. Goal: Facilitate monofilament line recycling by establishing a fishing line recycling network. Objective: Install 35 outdoor recycling bins at boat ramps in Brevard County by May, 2003. Strategy: Work with High School Sr. Wood Shop class to construct 35 bins by November. Task: Contact Wood Shop teachers.

5. Coordinating a Task Force It is important that task force members are utilized for their talents and rewarded for their efforts! Select members based on interest and expertise Appoint a Chairperson and Secretary to keep minutes Clearly understand the role the task force will play in program development and implementation. Conduct at least quarterly meetings and designate a completion time.

6. Identify Resource Needs • A project plan/ task force will help you to identify and meet resource needs. • The extent and types of resources will depend on program. • Personnel time, bin making materials, printed materials, volunteers, presentation equipment, advertising, incentive gifts, and computers.

7. Community Resources

8. Monofilament Line Recovery and Recycling Project Personnel Expenses Title Percent of time on project Funds Requested Special Project Coordinator 100% $30,000.00 Equipment # Cost each Recycling bins (includes stickers) 20 35 $700.00 Display Kiosk $800.00 Written Media Production Printing Costs 500 We recycle stickers $276 1000 MRRP Stickers $100 10000 Flyers $80.00 2000 Brochure 1 $220.00 2000 Brochure 2 $300.00 100 Posters $150.00 Clean Up Project Volunteers # Volunteer Cleanup Supplies (gloves, bags, line cutters) 500 3.00 $1,500.00 Volunteer Toolkits 20 $11.00 $220.00 Total $34,346.00

9. MRRP Components • Recycling network • Recovering line through cleanup events • Education campaign

10. Mono- Recycling“Cast Your Line Here Network” • Raises awareness • Provides mechanism for program by-in and changed behavior • Reduces amount of monofilament in the landfill • Recycles plastic

11. Outdoor Recycling Bins • Boat ramps and fishing piers • Sewer grade PVC parts • Sponsors/ volunteers check • Near garbage cans

12. Indoor Recycling Bins Berkley Pure Fishing Tackle Shops and marinas Prepaid mailing boxes

13. Tackle Boxes • Freshwater Fish Habitats • Line Spools • Toys • Other hard plastics

14. Cleanup Event Coordination Shoreline or underwater

15. Shoreline Cleanup • Prevent injury • Collaborate with existing event • Provide tools • Post safety precautions • Don’t disturb bird nesting colonies!

16. Underwater Cleanup • Hazardous! Use professional level divers! • Sharp knife/wire cutters • Support persons on surface • Confined location such as pier/bridge

17. Volunteer Coordination • Assist with program tasks and extends education and advocacy. • MRRP goal • Recycling network, cleanups, presentations, etc.

18. Volunteer Recruitment • Sign-up sheets at festivals and events • Distributing targeted flyers • Sign-up sheets at group presentations • Advertising in newspaper/radio • Mailings to previous contacts • Telephone & personal contact with known community members

19. Press Releases Appeal to the public love of wildlife by including descriptions and images of entangled dolphins, manatees, and turtles. Don’t fall in love with your press release story angle. Write your own quotes so that they are clear and and spelled correctly. Make it a public interest story - Include a local character or school group. Clearly explain what the program hopes to achieve and what you need from the public. Include contact information and a website address.

20. Media Relations • Contact outdoor, sports, fishing columnists directly. • Develop good relationships - become a good source of information • Develop your own media list. • Send an acknowledgement of appreciation to the boss of the journalist that writes a particularly good story. • Send an emotional photograph and caption to one of the newspaper’s photographers for a short “snapshot” of coverage.

21. Program Evaluation Compare outcomes against measurable components of each defined goal and objective.

22. Measuring Success • Goal: Raise public awareness about the destruction caused by monofilament line left in the environment. • Pre- and Post- surveys determined change in awareness and behavior of target audience. • Goal: Facilitate monofilament line recycling by establishing a fishing line recycling network. • Measure amount of line collected in network.

23. Designing the Survey • Clarify the survey’s purpose • Make the survey short and put the easier questions (like demographic information) at the end of the survey. • Pilot test the survey • Go to a variety of locations to interview different demographic audiences. • Website survey/mail outs

24. Change in Awareness

25. Change in Awareness

26. Measuring Line Collection • Measuring the amount of line collected in the outdoor recycling bins. • Measuring the total amount of line collected through the recycling network. • Measuring the amount of line collected during cleanup events. • The size of the recycling network.

27. Line Recovery