A Guide to The Biggest Challenges Facing Social-Media Marketers by Kimberly Jean Fricke

1. A Guide to The Biggest Challenges Facing Social-Media Marketers by Kimberly Jean Fricke According to Kimberly Jean Fricke as a social media marketer in the 21st century, your daily work can feel chaotic despite you running according to a set schedule and routine. As the social media industry matures, growth in this field has continued and the strategies of yesteryear will no longer work. A campaign that generated high client engagement in 2015 will hardly gain a follower in 2018’s online world, but this doesn’t mean you are not able to grow with social media. This article will examine the biggest challenges facing social-media marketers and the solutions to these issues. 1. The Decline of Organic Reach In the early days of social media, when a user followed an account they would see the posts and engage with these posts; however, this is no longer the case based on the sheer amount of traffic on social platforms. Statistics show that a single tweet from one profile can last 18 seconds before being suppressed and “pushed to the wayside”. Facebook, Instagram, Pinterest and YouTube all have millions of users engaging on a monthly basis; therefore, social channels will only display content that the user would consider the most relevant. The presence of this social media algorithm is the reason behind a drop in consumer reach despite growing audiences. How do you deal with this? At the moment, social platforms are concerned with feeding their users relevant, high-quality content. While it seems that Twitter and Facebook favor marketers posting less often, the marketers are actually posting higher quality content that prioritize the channel. According to Kimberly Jean Fricke smaller posts with greater engagement and mixtures of video with text will increase reach dramatically. Of course, you should not give up on organic reach as this can be useful when optimizing paid marketing strategies. 2. Creating Cross-Channel Strategies Another one of the biggest challenges facing social-media marketers is creation of a cross-channel strategy. According to Kimberly Jean Fricke if you are working to increase organic reach, you need to optimize the content according to the channel. Multichannel campaigns can be complicated as each platform has a unique format that dictates how the content should be portrayed. Moreover, the target audience has certain preferences and will consult the channels differently. How do you deal with this problem? To create a cross-channel strategy, you will need to research the different platforms regarding the characteristics and organize how the content can be effectively implemented.

2. 3. Time Management One of the greatest problems marketers note is an issue with time management. Regardless of how much time you dedicate to social media, there always seems to be something requiring attention. The best method to avoid procrastination is to organize your working week and prioritize the items to be completed. The three most important factors in all social media marketing fields are content development and optimization, audience growth, and engagement. According to Kimberly Jean Fricke engagement should be the first item dealt with in the morning and time should be left open in the afternoon for collaborations or research. Audience growth can be based on analytics and content should take up most of the time during the day. One tip is to create a content calendar as this allows everyone in a team to receive centralized access and allows collaboration before allowing this to be done independently.