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Google Analytics 4 - An Introduction

Google Analytics 4 (GA4) - The next-gen web analytics platform by Google, offering advanced insights and tracking for modern businesses.<br>https://www.xcrino.com/<br>

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Google Analytics 4 - An Introduction

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  1. Google Analytics4 YourPathtoSmarterDecisions

  2. TODAY’SAGENDA 1. 2. WhatisGA4?What’snew?What’s Different?

  3. WhatisGoogle Analytics4(GA4)?

  4. GoogleAnalytics4(GA4)isthelatest versionofGoogle'swebanalyticsplatform.It isdesignedtohelpbusinessesandwebsite ownerstrackandanalyzeuserinteractions withtheirwebsitesandapps. Automatically trackscertain events Combinesdatafrombothapps andwebsites Newreporting tools

  5. KEYFEATURESOFGA4 Cross-PlatformTracking GA4unifiesuser behaviortrackingacrossvariousdigital platforms,includingwebsitesandmobile apps,tooffera comprehensiveviewof userinteractions. ImprovedE- commerce Tracking GA4simplifiesthe trackingandoptimizationofonlinesalesandconversions withadvancede- commercetracking features. Enhanced UserPrivacy GA4prioritizesprivacy andprovidesfeatures thataidwebsiteownersincomplyingwithdataprotection regulationssuchas GDPRandCCPA. Event Tracking GA4placesastrongemphasisonevent- basedtracking,allowingyouto monitoruser interactionssuchas pageviews,clicks, videoviews,andmore. Predictive Metrics GA4utilizesmachine learningandpredictive metricstoprovide businesseswithinsightsintofuture userbehaviorand trends,enablingdata- drivendecision- making.

  6. EVENT TRACKING

  7. WHATAREEVENTS? Eventstrackuserengagementbeyondpageviewsbymeasuringvarioususerinteractionsoractionsonyourwebsiteorapp,suchasclicks,formsubmissions,videoplays,downloads,andpagescrolling.

  8. EventsComponent 1 EVENTCATEGORY Describesthetypeorcategoryoftheevent(e.g.,"ButtonClick,""FormSubmission"). 2 EVENTACTION Specifiesthespecificactionthatoccurredwithinthecategory(e.g.,"AddtoCart,""PlayVideo"). 3 EVENTLABEL Providesadditionalcontextordetailsabouttheevent(e.g.,thenameofthebuttonclicked). 4 EVENTVALUE Numericvalueassociatedwiththeevent,usefulfortrackingmonetaryvaluesorquantities.

  9. BENEFITSOFEVENT TRACKINGINGA4 01 OPTIMIZINGUSER EXPERIENCE Trackingusereventsallows foridentifyingengaging componentsandareasfor improvementintheuser experience,resultingin enhanceduserengagement andamoreintuitive experience. 02 MEASURING CONVERSIONACTIONS Trackingeventsiscrucialtomeasureandanalyzeconversionactionslike purchases,form submissions,and newslettersign-ups, allowingfortheevaluation ofconversionfunnel efficacy. 03 PREDICTIVE ANALYTICS GA4incorporatesmachine learningandpredictive metricstoprovideinsightsintofutureuserbehaviorbasedoneventdata,enablingproactive planningandoptimization ofstrategies. 04 VIDEOENGAGEMENT ANALYSIS Trackingwebsiteorapp eventsforvideocontent, suchasplays,pauses,and completions,provides engagementinsightsthat canbeusedtoenhancethe content.

  10. CROSS-PLATFORM TRACKING

  11. CROSS-PLATFORM TRACKING Cross-platformtrackingisafeaturethatallowsyoutomonitorandanalyzeuserinteractionsandbehavioracrossvariousdigitalplatformsanddevices. Itenablesyoutoconnectuserdataacrosswebsites,mobileapps,andotherdigitalproperties.

  12. BENEFITOF CROSS PLATFORM TRACKINGIN GA4 Tracking Multiple Platforms With GA4, you can track user interactions across a wide range of digital platforms, including websites, apps etc 1 User-Centric Tracking It focuses on understanding the behavior of individual users rather than just sessions or visits. 3 Enhanced User Journey Insights Cross-platform tracking provides insights into how users move between platforms and devices Enhanced User Journey Insights Cross-platform tracking provides insights into how users move between platforms and devices 4 Multi-DeviceUserInsights Asusersoftenswitchbetweendevicesandplatforms,cross-platformtrackingprovidesvaluableinsightsintomulti-deviceusagepatterns.

  13. ENHANCESUSER PRIVACY

  14. ENHANCESUSER PRIVACY GoogleAnalytics4(GA4)placesastrongemphasisonuserprivacyanddataprotection,anditincorporatesseveralfeaturesandpracticestoenhanceuserprivacycomparedtoitspredecessor,UniversalAnalytics.

  15. UserPrivacy 1 DATARETENTIONCONTROLS GA4allowsyoutosetdataretentioncontrolsforuserdata.YoucanchoosehowlongdataisstoredinyourGA4property,withoptionsrangingfrom2daystoindefiniteretention. 2 OPT-OUTFEATURES Userswhowanttooptoutofbeingtrackedcandosoviabrowsersettingsormobileappsettings.Thisrespectsusers'choicesregardingdatacollection. 3 ENHANCEDMEASUREMENT GA4'sEnhancedMeasurementfeatureaimstominimizetheneedforcollectingsensitiveuserdatadirectly.Itautomaticallytrackscommonuserinteractions,suchaspageviews,scrolldepthetc.. 4 CONSENTMODE Enableswebsiteownerstocomplywithprivacyregulationsbycustomizingdatacollectionbasedonuserconsent.TheycanconfigureGA4torestrictdatacollectionuntilusersprovideconsent.

  16. PREDICTIVE METRICS

  17. PREDICTIVEMETRICS PredictivemetricsinGoogleAnalytics4(GA4)areadvancedanalyticsfeaturesthatusemachinelearningandstatisticalmodelingtoprovideinsightsintofutureuserbehaviorandtrendsbasedonhistoricaldata.

  18. BenefitsofPredictiveMetricsinGA4 MachineLearningAlgorithms GA4usesmachinelearningalgorithmstoanalyzehistoricaluserdataand identifypatterns,trends,etc. CustomPredictiveMetrics GA4allowsbusinessestocreatecustompredictivemetrics tailoredtotheirspecificgoalsand objectives. ProactiveDecision-Making Predictivemetricsempowerbusinessestomakeproactivedecisionsandstrategies. Privacy-Focused Predictivemetricsaredesignedwithprivacyinmind,andtheydonotrelyonindividualuserdatabutratheronaggregatedpatternsandtrends.

  19. E-COMMERCE TRACKING

  20. E-COMMERCE TRACKING GoogleAnalytics4(GA4)offersenhancede-commercetrackingcapabilitiesthatenablebusinessestoeffectivelymonitorandanalyzeonlinesalesandtransactionsontheirwebsitesormobileapps.

  21. BENEFITOF E-COMMERCE TRACKINGIN GA4 4 EnhancedTransactionTracking GA4allowsyoutotracke-commercetransactions,includingthepurchaseofproducts,services,orsubscriptions. ProductPerformanceAnalysis GA4monitorsproduct-relatedmetricssuchasviews,clicks,cartadditions,andpurchases,enablingidentificationofpopularproductsetc. 3 2 Shopping Behavior Analysis It shows how users move through the e-commerce funnel. You can see how many users viewed products, added them to the cart, initiated the checkout procucts, etc. 1 Multi-Platform Tracking You can track e-commerce interactions on websites, mobile apps, and other digital properties, providing a comprehensive view of user behavior across platforms.

  22. THANK'S FOR WATCHING

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