Who are The Most Successful Latino Entrepreneurs

1. Who are The Most Successful Latino Entrepreneurs? Since 2018, the team at L’ATTITUDE has been working non-stop to support the entrepreneurs who are part of the ever-growing Hispanic population in the States. Not only is the group of Latinos getting rapidly bigger, but they are also continuously making a much larger contribution to the local economy. One of the many ways how this trusted team under the guidance of Sol Trujillo and Gary Acosta provides support is through inspiring the much younger next generation with stories of success. They intend to broaden the horizons of this group to set their goalpost much further than what tradition expects from them. Thus, they recently shared some insights about who are the most successful Latino entrepreneurs, currently influencing the local market. First on their list of achievers is Beto Perez. What better way to become successful than by transforming dancing into a fitness regime? It is exactly what Perez did and Zumba Fitness simply took the world by storm. He started as far back as 2001 and over the next two decades simply grew from strength to strength. Perez started his career in Columbia and adapted the initial dance moves to be more suitable for the US market. Today his brand is present in more than 180 countries and more than 200,000 locations. The current estimate of participants enrolled on a Zumba Fitness class exceeds 15 million people. Who is not familiar with Todos Supermarket? From El Salvador, Carlos Castro entered US soil and started the supermarket brand back in 1990. Carlos was the first to bring a supermarket to the States that specifically catered for the local Latino population. While his success comes without an end, his start was rather bumpy and initially he had some obstacles to overcome. Carlos fled El Salvador and as he entered the country illegally, his stay in the states soon ended with deportation. However, persevered and when he returned, it was with the correct paperwork in hand and today his entire family call the Unites States their home. Form the first supermarket to the first bank. ProAmerica Bank was the first commercial bank in California and the first bank to have a Latino in the founder’s position in nearly four decades. More interestingly was that this Latino was a woman, Maria Contreras-Sweet. The

2. success of the bank was however not enough for her, and she went on to found Contreras- Sweet Enterprises. The company with its core focus on research and marketing has an impressive client list that includes names such as Coca-Cola and even the Walt Disney estate. She has dazzled many over the years with her talent, her alluring accent, and her gorgeous looks. Sophia Vergara is no stranger on the big screen and has a long list of successful titles to her name as one of Hollywood’s leading ladies. In 2019, she was second in line when it came to the world’s highest-paid actresses. Vergara is also one of the founding partners of the media and talent agency, Latino World Entertainment. The company is a multi-million-dollar success. From the military to IT, this is the story of Tony Jimenez. The founder of MicroTech is a familiar name in both the private sector as well as in government circles and his successful brand has been playing a vital role in more than 100 federal projects. This is mainly due to his extensive experience in the military service of more than 24 years. When you start to delve deeper into the stories of these inspirational stars, they mostly have two things in common. They all share their Latino roots and all of them had an insatiable hunger for success and nothing stopped them from reaching for their dreams, often exceeding those by far. About Us What our team at L’ATTITUDE does is not merely to support the local Latino population to enjoy all the benefits available in business, but also to share the success of this group, inform enlightened executives about the possibilities the group hold and the opportunities awaiting to all in collaborations. Since 2018, expanding and supporting this group through the right channels and premium quality networking has been our focus. Under the guidance of Sol Trujillo and Gary Acosta, we’ve been able to showcase several events to realize our vision. You too can be part of our drive to showcase the contributions which Latino’s make in the States. Visit our website at http://lattitude.net/ and see how you can become part of the drive.About Us