The People’s Team

1. The People’s Team Imusic.com Online Community

2. Online Community Components • Customizable portal page • Community service applications • Personal web page builder • Content management • Member profiling • E-Commerce capabilities

3. Community Information • General Description • Type: Community of Interest • People sharing a common interest/hobby • Theme: music • Number of members: Unknown • Important details: • 35,000 bulletin boards • 19 chat rooms for live interaction

4. Community Creation Checklist Strike an emotional chord Show strong personality Establish critical mass Build peerless loyalty Key Community Success Factors Self-generated/organic growth Simplicity Involvement/ interactivity High level of frequency and duration of visits Community Analysis

5. Imusic strikes an emotional chord by allowing its visitors to post opinions about ideas and people they are passionate about QUOTE OF THE DAY Love - Who Put The 'Fan‘ in Fanatic? "Courtney Love is a beautiful, intelligent and talented women. She has the voice of an angel and the face of a goddess." Posted by WorthlessVoid Strike an emotional chord

6. Imusic is geared toward a younger generation of web surfers. The music on the site tends to be of a younger generation and along with opinions shows a strong personality. HEARD ANY NEW MUSIC? Post your review Alan Jackson When Somebody Loves You blink-182 Mark Tom & Travis Show Fatboy Slim Halfway Between The Gutter & The Stars Four Tops Essential Mya Fear Of Flying Natalie Cole Greatest Hits-Vol1 R. Kelly TP-2.COM Spice Girls Forever Show Strong Personality

7. Imusic visitors visit the site to get the latest music news or news on their favorite bands or artists and allows them to post comments about the latest news FROM THE HEADLINES Christina Aguilera & The Dirty Dancer Teen Singer Upholds Long Show-biz Tradition Dating One Of Her Dancers… Establish Critical Mass

8. Imusic provides weekly and daily polls for its visitors to participate in. It also has a “What’s hot this week” where visitors can voice their opinion about hot topics. POLL OF THE DAY Of all the great new singers, who’s top? Best New School Diva-Part 1 Monica Brandy Kelly Price Kimberly Scott Build Peerless Loyalty

9. Self-generated/Organic Growth • Imusic.com is not a self-generated community. • Examples of similar communities: • MP3.com • Rollingstone.com • MTV.com • Sonymusic.com

10. Simplicity

11. Involvement/Interactivity • Discussion boards • Polls • Auctions • Shopping • Chat

12. High Level of Frequency and Duration of visits • Imusic has an average level of frequency and duration of visits. • The majority of time spent is posting messages on discussion boards or participating in interactive chat discussions. • The main stories on this site are not updated on a daily basis, so visitors do not need to access information everyday.

13. Community Revenue Generation Last Chance Magnet Price: $3.49 *NSYNC Hooded Rhinestone Sweatshirt L $55.99 XL $55.99

14. Live Demonstration

15. Experiences • Positive • Inforamtive • Learned about OLCs in general • Too simplistic • Chat irrelevance • Benefits of message boards

16. Chance for Success • Already a success • More E-commerce • Continued advertising • Build a competitive advantage

17. Strengths/Suggested Improvements • Strengths: • Covers wide range of music • Easy to navigate • Simple • Suggestions: • Improve target market • More MP3s • Extend E-Commerce options