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Loyalty Information Improves Revenue Per Email By 26%

With the objective to improve email engagement, TheRTAStore.com included rewards program information in their emails. Learn how a rewards program proved an effective tool to get customers to come back and make more purchases. A/B testing helped TheRTAStore.com to establish the impact of including the rewards program information.

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Loyalty Information Improves Revenue Per Email By 26%

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  2. About TheRTAStore.com TheRTAStore.com is one of the largest online ready to assemble and pre-assembled home cabinetry retailer in the USA. Customers love the idea of getting premium quality RTA cabinetry at their factory direct prices. With their online stores they are helping over 35,000 families around the country get a great kitchen at a great price. To ensure a close connect with their customers, TheRTAStore.com uses email marketing. Regular email messages with latest product updates and information of interest to customers keeps customers updated and informed. For a stronger engagement with their customers and to encourage deeper loyalty, TheRTAStore.com launched a rewards program using the Zinrelo loyalty rewards platform. 1 TheRTAStore.com Success Story

  3. TheRTAStore.com Objective Improve email engagement by including rewards program information. Engaged customers return and they tend to feel loyal to a brand. As a result, engaged customers purchase more. With the above thought in mind, TheRTAStore.com wanted to improve the engagement with their customers via the email marketing messages sent to them. TheRTAStore.com started including the rewards program info such as number of available points and rewards program tier in their promotional emails. 2 TheRTAStore.com Success Story

  4. A/B Testing Methodology A rewards program is an effective tool to get customers to come back and make more purchases. A/B testing helped TheRTAStore.com to establish the impact of including rewards program information in their emails on customer engagement. TheRTAStore.com ran an email campaign in parallel for two groups : Test Group: A customer appreciation campaign for a select set of customers where the email included loyalty information such as points, tiers, and rewards. Control Group: They also ran a similar campaign for a different set of customers (Control Group) with the same subject line but without any loyalty information in the email message. CONTROL GROUP TEST GROUP Email With Loyalty Information Email Without Loyalty Information 3 TheRTAStore.com Success Story

  5. CONTROL GROUP TEST GROUP Email With Loyalty Information Email Without Loyalty Information Email With Loyalty Information Email Without Loyalty Information 4 TheRTAStore.com Success Story

  6. Rewards Program Results The Test Group that got emails with the rewards program information included, significantly out performed the Control Group. Results 26% Increase in Revenue per Email. The results were a clear indication that adding rewards program information in emails proved more effective than just regular emails. Rewards info resulted in a significantly higher revenue per email. Email messaging is at the core of our customer engagement. Including rewards information in our emails, improved our revenue per email by 26%. This is huge! A rewards program is now an integral part of our engagement strategy. Tyler Ackerman Founder & CEO TheRTAStore.com 5 TheRTAStore.com Success Story

  7. Zinrelo is a modern-day, loyalty rewards platform that maximizes repeat sales and per-customer revenue through 360-degree customer engagement. Zinrelo unlocks customer loyalty across multiple dimensions including transactional, social, referral, engagement, behavioral and emotional loyalty. It supports Omni-channel deployments that span across ecommerce, physical stores, phone orders and more. Zinrelo uses deep data analytics to create a custom, highly optimized loyalty program. Advanced machine learning algorithms are used to identify customer clusters and targeted campaign strategies for these segments. Hundreds of businesses are using Zinrelo to leapfrog their competition and gain market share. Program Benefits + 80% + 2.4X 50% Repeat Sales Profitability Revenue per Customer 5 STAR RATING Across Multiple Platforms Ranked #1 Loyalty Software by G2 Crowd G2 Crowd, a leading reviews site, evaluated 251 companies & ranked Zinrelo as the #1 Loyalty Management Software. G2 Satisfaction Score zinrelo.com info@zinrelo.com +1 650 701 7759 177 Park Ave, Suite #200, San Jose, CA 95113 | Copyright © Zinrelo, 2019. All rights reserved

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